7Search Weblog : Advertiser Tutorials

PARALYSES OF ANALYSIS

Latrice — Tue, 10 Nov 2009 18:32:00 GMT

Taking the first step and actually getting started is often the hardest part when initiating any new endeavor. Have you ever had a task to complete but you just didn’t seem to know where to start? This is what we often refer to as paralysis of analysis. We spend so much time analyzing exactly how we should go about tackling the project that we become paralyzed when it comes to actually starting it. For many website owners, considering whether or not to use pay-per-click advertising often leads to...(read more)

Does Your Online Business Need A Boost?

7searcher — Fri, 28 Aug 2009 21:04:00 GMT

Web site owners are always looking for ways to optimize, advertise, and make money. Here are just a few tips to help you get the best out of your site and 7search.com. 1) Advertise: As the old adage says, “You have to spend money in order to make money.” Obviously, by advertising with 7search.com (you should already be an Advertiser with us, and if you’re not, what are you waiting for?) and other PPC’s you’ll be spending a bit of money. But, you’re giving your website a greater chance...(read more)

Know Your PPC ROI

Kevin — Tue, 14 Oct 2008 21:42:00 GMT

The virtual world does not give license to forsake metrics that determine success for specific marketing tactics. Just like a brick and mortar operation, knowing the true cost of business activities helps web entrepreneurs focus their efforts on what produces the most profit. And as the old saying goes, if you can track it, you can control it. This gives marketers a heads up when a tactic is failing so that a change of course can be plotted or that expense scuttled. A key metric online businesses...(read more)