7Search Weblog : Advertiser Tools

Maintaining The PPC Edge

7searcher — Wed, 24 Jun 2009 21:58:00 GMT

Pay Per Click (PPC) advertising has fast become the leading choice in worldwide advertising. Some would even argue that this billion dollar industry is the benchmark for advertising in the 21st century and beyond. It's a jungle out there, and maintaining a competitive online presence is the key to ensuring the success of your online business. Maintaining this edge can be a tricky proposition. PPC veterans have the knowledge to build successful campaigns and maintain a competitive engine placement...(read more)

The Smart Way to Bid

7searcher — Wed, 15 Apr 2009 15:23:00 GMT

New Advertisers hear great things about 7search.com and how much traffic we generate. What those new Advertisers don’t know is that the majority of the traffic is delivered from our Search Partners and Affiliate Network. You see 7search.com generates only 1% of the traffic delivered to our Advertisers. Our Partners such as Genieknows.com and in Explorer.com feed our 7search results with their own results to make one search return list. This is a great advantage for the Advertiser because listings...(read more)

Tired of Paying Too Much on PPC?

Giovanni — Thu, 20 Nov 2008 14:57:00 GMT

One of the major challenges all advertisers must face is the intractable task of cost effectively managing their bids. There are many variables that make this an arduous task. For example; over or under bidding adjustments, website maintenance that requires pausing of campaigns and competitors bidding erratically can have your own bids fluctuating worst than the stock market. Well, there’s an answer for all who are tired of wasting precious advertising dollars and time - Pay-per-click bid management...(read more)

The Keyword: Parachute Pants

David — Tue, 21 Oct 2008 17:25:00 GMT

7search.com offers a tool that many Advertisers don’t take advantage of: The Keyword Suggestion Tool. 7Search Keyword Suggestion Tool It’s commonly known that just about all PPC’s have this same tool. But it seems to me that not too many Advertisers are taking advantage. Case and point; An Advertiser came to us saying, “I’ve got 1 keyword and that 1 keyword generates all of traffic he needs with Google.” Once I saw the keyword, I thought “Impossible”. The Keyword: Parachute Pants “Parachute...(read more)

Geo-Targeting

David — Wed, 01 Oct 2008 20:00:00 GMT

So let’s say you’re a roofer in Bolivia, you really won’t be doing business in Japan. So why should people who live in Japan visit your web site? You’re not going to fly all the way to Japan to fix someone’s roof. 7search.com doesn’t think you should either, which is why we offer a geo-targeting feature. You can pick and choose whichever and however many countries you want your ads to appear in. So start getting more targeted traffic by taking advantage of the geo-targeting feature.Go ahead and ...(read more)