7Search Weblog

This Week on the Internet: Moving and Shaking

A.Umer — Fri, 14 Jun 2013 18:23:00 GMT

Technology changes at a fast pace, and there are many players in the space that are capable of moving and shaking. It seems like we’re constantly inundated with news of a new acquisition, a hot new product that raised million’s of dollars from investors, and the next social network that’s going to definitely take down Facebook this time around. Yeah, okay. This week in particular has been full of news. Big news, that will impact many of our regularly used services and possibly alter some...(read more)

6 Tips for Creating Display Ad Campaigns That Work

jyaniz — Mon, 10 Jun 2013 20:00:00 GMT

Creating display ad campaigns can often seem like a daunting task. Your product may be fantastic but if your display ads and campaigns are poorly constructed you will fail to convey that message. Here are some tips that can do wonders for your display campaigns. Determine your goals – Before implementing any display advertising campaign it is important to establish your goals. Some of the most common goals include building brand awareness, generating leads, or the sale of a product or service....(read more)

Become a 7Search Advertiser May 27th through 31st and Have a Chance to Win $250!

A.Umer — Fri, 24 May 2013 23:03:00 GMT

Beginning Monday the 27th (Memorial Day!) we’re having a $250 giveaway that’s going to last through the 31st of the month. We’re then going to announce the winner on Facebook and Twitter on June 3rd! So how do you take part in the promotion? There are 2 ways. Visit our super awesome landing page here and open up a 7Search advertiser account. You’ll automatically be entered into the contest! If you’ve been thinking about becoming an advertiser, now is a great time to take that...(read more)

Traffic and Ad Performance: Make the Connection

Latrice — Fri, 24 May 2013 21:31:00 GMT

No matter what paid search engine an online marketer may choose, the purpose of utilizing them is essentially the same, to run ads, drive traffic and generate sales/leads. While it is true that they all basically offer the same type of service, there is still an important difference between them that advertisers must consider as it will have a direct impact on the success or failure of their ad campaigns. That crucial difference is the traffic. This discussion of traffic extends beyond...(read more)

Do It Yourself (DIY) Reputation Management

jyaniz — Thu, 23 May 2013 18:24:00 GMT

Did someone slam you online, leaving you reeling from unfounded claims and comments that are untrue and could possibly hurt your business? You could start addressing the complaint by contacting reputation management companies with quotes starting in the $7,500 range. Online Reputation Management is very tricky once an issue arises. Without constant work and upkeep the tiniest comment could bring it all back to life and place it atop search results on every search engine. Most well-known...(read more)

Meet the 7Search Team in Chicago at 2013’s Internet Retailer Conference and Expo

A.Umer — Thu, 23 May 2013 18:15:00 GMT

Internet Retailer’s annual event is once again upon us, taking place June 4th through the 7th in Chicago, Illinois at McCormick Place West. The 7Search team is exhibiting and will be found at booth #902. We’ll be providing product demos, talking PPC and we’ll also be introducing the new 7Search Display Network to the Internet Retailer audience! Internet Retailer is a gathering of the best in the e-commerce industry and attracts a large crowd all over the world. Attendees are made up of...(read more)

Import Google Ads to 7Search in a Few Easy Steps

Cleofe — Tue, 21 May 2013 17:17:00 GMT

Thanks to overwhelming feedback from our users, 7Search is proud to now offer the option to upload your campaigns directly from Google Adwords. These “7Search friendly” campaigns will automatically create within your account, cutting down significantly on the time needed to bring your best campaigns over to our network....(read more)

Write For the 7Search Company Blog!

A.Umer — Mon, 13 May 2013 22:13:00 GMT

We are opening our doors and inviting any interested writers in guest blogging on blog.7Search.com and reaching a new audience of readers. All posts are welcome as long as they are search marketing related and not necessarily 7Search-centric, unless of course you’d like to write about 7Search. What we’re looking for A Search Marketing pro that can provide valuable insight into the online marketing world. Our primary goal is to provide educational content that our readers can use...(read more)

Spruce Up Online Sales With a Little Spring Cleaning

Latrice — Mon, 06 May 2013 19:45:00 GMT

Cabin fever is fast coming to an end, which means that online traffic will also be headed in a new direction as well, and that direction is outdoors. Now is the time to conduct what I like to call “seasonal optimization.” Seasonal optimization is merely adjusting your ad campaigns in such a way that they are more likely to grab the attention of web surfers that are on the go as opposed to stuck inside due to bad weather. Taking the time to make a few simple adjustments may go a long way in...(read more)

4 Simple Email Marketing Tips

A.Umer — Tue, 30 Apr 2013 00:12:00 GMT

Email marketing is one of the most evolved essential, and effective online marketing tools that exists today. Email, for most, is a day to day necessity, intensely personal, and judging by what isn’t deleted, a very accurate representation of what an individual deems to be important communication. Not only has email been around since before the “You’ve Got Mail” days, it’s not going anywhere anytime soon. Check out these 15 Email Statistics to get a sense of how people interact...(read more)

Pause Keywords Feature Added to 7Search Campaigns

Cleofe — Thu, 25 Apr 2013 19:05:00 GMT

In response to feedback from our users, 7Search has added the ability to pause keywords within advertising campaigns. Advertisers looking to pause keywords can now check the box next to the term and click the newly added Pause button:...(read more)

5 7Search YouTube Tutorials for the Novice to Become an Expert

A.Umer — Thu, 25 Apr 2013 00:02:00 GMT

When starting out as a 7Search advertiser, using our YouTube Channel to learn the basics (and more) is the fast track to getting in control of optimizing campaigns and driving traffic to your site right from the get-go. I’ve put together a select list of our tutorial videos that will get you started as an advertiser and introduce you to taking advantage of advanced optimization techniques. These videos should be viewed in the order listed here, beginning with the most basic tactics to...(read more)

Make Improvement Routine by Implementing a Process

A.Umer — Tue, 16 Apr 2013 21:38:00 GMT

The Ultimate Guide to Funnel Optimization was shared with me this morning by Sean Johnson (@intentionally), he’s also the guy that put the presentation together. I strongly recommend to everyone that is interested in improving their presence and sales online to take a look at the presentation and try to incorporate the best practices discussed. It will seriously help. Going through the presentation and taking notes, one slide in particular caught my eye, slide 23 titled How To Do Experiments....(read more)

Cool PPC Tools to Help You Crush Your Competition

jyaniz — Thu, 11 Apr 2013 16:48:00 GMT

Setting up a paid search campaign without doing competition research first is like buying the first car on the lot before doing research. While the campaign may function well, it is not going to perform as well as one in which you have performed thorough research on beforehand. If you’re an advertiser who’s not sure where to start with competition research, there are several tools that can help you with this often daunting task. Here are some of our favorites. 7Search Keyword Tool Cost...(read more)

If This Then That – Automate With Ease

A.Umer — Mon, 08 Apr 2013 23:31:00 GMT

Continuing our trend of discussing useful tools, let’s talk about IFTTT, pronounced like gift without the G. IFTTT stands for If This Then That. On the surface it’s a simple enough service that lets you connect one online service to another. For example, you can set it up to follow the 7Searcb Blog’s RSS Feed, and every time the blog is updated with a new post, you get a notification in your inbox telling you that there’s a new post and that you should check it out. Recipe here. That is...(read more)