7Search Weblog

3 Search Engine Advertising Strategies for 2009

AlanR — Mon, 05 Jan 2009 18:01:00 GMT

Strategy #1: Think about why your customers use search engines. Examine the terms which they used in order to find your website, and consider what those words imply. Think whether the individuals who typed those keywords used specific phrases to find specific products and services, or whether the person used vague terms in order to learn what exists. Look at the order of the words, and assuming the word order makes any sense, then make sure you know why the person put the words in that specific order....(read more)

Wrapping up 2008

Gemma — Mon, 05 Jan 2009 18:51:00 GMT

2008 was a big year for 7search.com. We accomplished many things we set out to and learned some things along the way. Here is a re-cap of 7search 2008: 7search launched a beautiful new website in June. This proved valuable as all of our numbers increased as a result: higher traffic, higher conversions and more time spent on our site. Great work to our Design Team!!! Our White Paper article "Complimenting Your Marketing Buy with an Online Campaign Using a Second-Tier Pay-Per-Click...(read more)

Who is Driving Your Marketing Cost?

Rob P — Mon, 22 Dec 2008 22:31:00 GMT

Are you driving down Cost Per Click (CPC), or is someone else driving it up? Increasing profit margins and increasing market share at the same time is possible! Having worked the major industry tradeshows, (Ad-Tech, SES, Internet Retailer, DMA, and SMX to name a few), I have rarely, maybe 2 out 10,000 times, heard anyone say that they feel they are getting a great deal on CPC across the major search engines. And when advertisers are asked if they like the CPC dictated to them they roll their eyes,...(read more)

SES Chicago - Thanks for Stopping By!

7searcher — Tue, 16 Dec 2008 21:41:00 GMT

We had a great time this year at SES Chicago. It was really good to see all of you and we wanted to give a special thanks to the many advertisers and partners who stopped by the booth. We know Chicago weather can be a bit challenging and that it can take some effort to make it to the show. We hope it was worth it and we hope to see you there next year! Take care and stay warm! - The 7Search Team...(read more)

Video Contest Winner! - 7Search: It's What You're Missing!

7searcher — Mon, 15 Dec 2008 22:44:00 GMT

7Search.com is pleased to announce the grand prize winner for the 7Search Video Contest! Congratulations to Daniel Ellsworth (aka Filmgekko) for his creative video titled 7search : It's what your missing. As the competitions grand prize winner Filmgekko will receive a $500 Apple Store Gift Card! His original video "7Search : It's what your missing" received 1,500+ views, 16 ratings and a total of 5 comments. Congratulations on creating a unique video using a gianormous puzzle, time-speed...(read more)

Happy Holidays!!!

David — Wed, 03 Dec 2008 16:30:00 GMT

7Search would like to take this opportunity to wish you and yours all of the joy and happiness the Holiday Season brings! We wish you the best of the rest of 2008 and into the New Year!!!...(read more)

Thanksgiving Has Come Again!

Veronica — Tue, 25 Nov 2008 15:04:00 GMT

Ah... Thanksgiving has come again! Local markets are packed with people rushing to get the critical last ingredient in their attempt to recreate Grandma’s famous pumpkin pie and traditional dressing. Who can ever forget the aroma of freshly baked apple and sweet potato pie awakening them Thanksgiving morning? What is Thanksgiving without a mouth watering Turkey to finish off your table? Whether, you slow cook, smoke, or deep fry your turkey, please be sure to think Safety First to ensure...(read more)

Tired of Paying Too Much on PPC?

Giovanni — Thu, 20 Nov 2008 14:57:00 GMT

One of the major challenges all advertisers must face is the intractable task of cost effectively managing their bids. There are many variables that make this an arduous task. For example; over or under bidding adjustments, website maintenance that requires pausing of campaigns and competitors bidding erratically can have your own bids fluctuating worst than the stock market. Well, there’s an answer for all who are tired of wasting precious advertising dollars and time - Pay-per-click bid management...(read more)

Holidays Are Around The Corner

David — Fri, 14 Nov 2008 22:18:00 GMT

Folks, it's already November and the holidays are right around the corner. I bet you already wrote down your list of those who are getting a gift this year. Well you’re not the only one who is thinking ahead, which is why you should prepare your advertising for the rush of early shoppers. Start promoting your holiday sales now. Lets face it, nobody wants to go and stand in long lines so there's a really good chance your online traffic will increase this time of year. Get that head start on the...(read more)

ADTECH NY Today, SES Chicago Tomorrow

David — Mon, 10 Nov 2008 15:05:00 GMT

Our Sales Team just got back from yet another successful show. They visited AdTech in the Big Apple. They told us that it was by far the busiest show they've ever been to, meeting over 700 people in just two days. There was a reported 10,000+ people who attended AdTech this year. The Sales Team gained a lot of new Search Partners and Advertisers at the show. Word is that most of the new Partners were companies looking for an alternative to Google partnerships. They even received great and positive...(read more)

Happy Halloween From 7search!

Cleofe — Wed, 29 Oct 2008 20:26:00 GMT

All Hallows Eve is upon us! Restless children everywhere are ticking off the days until they can once again go out in search of candy treats. In the spirit of this holiday we would like to offer a few ideas to make your day sweeter:Ready for your yearly dose of candy deprived ghouls and goblins knocking at your door? Running low on sugar coated bribes and worried that eggs and toilet paper might not improve your home’s resale value? What you need is access to some great last minute Halloween Treats....(read more)

The Keyword: Parachute Pants

David — Tue, 21 Oct 2008 17:25:00 GMT

7search.com offers a tool that many Advertisers don’t take advantage of: The Keyword Suggestion Tool. 7Search Keyword Suggestion Tool It’s commonly known that just about all PPC’s have this same tool. But it seems to me that not too many Advertisers are taking advantage. Case and point; An Advertiser came to us saying, “I’ve got 1 keyword and that 1 keyword generates all of traffic he needs with Google.” Once I saw the keyword, I thought “Impossible”. The Keyword: Parachute Pants “Parachute...(read more)

Know Your PPC ROI

Kevin — Tue, 14 Oct 2008 21:42:00 GMT

The virtual world does not give license to forsake metrics that determine success for specific marketing tactics. Just like a brick and mortar operation, knowing the true cost of business activities helps web entrepreneurs focus their efforts on what produces the most profit. And as the old saying goes, if you can track it, you can control it. This gives marketers a heads up when a tactic is failing so that a change of course can be plotted or that expense scuttled. A key metric online businesses...(read more)

7Search Video Contest

7searcher — Tue, 07 Oct 2008 16:42:00 GMT

We’re trying something new! Do you own a video camera or web cam? Have you ever posted something to YouTube? Well, make a video, use our logo, be creative and you could win some fun prizes! 7Search.com wants to work with YOU - the “Online Video Making” Community to leverage the power of YouTube! So here’s the experiment – we are launching a Contest to create a video promoting 7Search.com, The Pay Per Click Search Engine! Prizes include: $500 Apple Gift Card, $100 Gift Cards and More!...(read more)

2nd-Tier PPC Search Engines Offer Greater ROI - 7Search White Paper

John F — Wed, 01 Oct 2008 20:41:00 GMT

BtoBOnline.com recently published a white paper titled, "Complimenting Your Marketing Buy with an Online Campaign Using a Second-Tier Pay-Per-Click Search Engine" developed by 7Search.com. The white paper gives an overview of Internet Advertising and how the PPC format continues to lead the way. The highlights of the paper include a Search Network comparison of ROI as well as an in-depth look at how affiliate sites generate PPC traffic. View White Paper Here (pdf). ...(read more)