7Search Weblog

PARALYSES OF ANALYSIS

Latrice — Tue, 10 Nov 2009 18:32:00 GMT

Taking the first step and actually getting started is often the hardest part when initiating any new endeavor. Have you ever had a task to complete but you just didn’t seem to know where to start? This is what we often refer to as paralysis of analysis. We spend so much time analyzing exactly how we should go about tackling the project that we become paralyzed when it comes to actually starting it. For many website owners, considering whether or not to use pay-per-click advertising often leads to...(read more)

TAKE THE SHORT CUT TO THE TOP

Latrice — Tue, 03 Nov 2009 18:37:00 GMT

When it comes to achieving success or being number one, the rule has been that there is no elevator to the top, you have to take the stairs. Well 7Search.com has worked hard to create an exception to this rule for its advertisers. We have provided a means by which our advertisers can continually stay ahead of their competitors with one easy step. With 7Search.com, maintaining top ad positioning can be as simple as activating our MakeTop feature. MakeTop is a bid adjustment tool that will...(read more)

KEYWORDS – MAKE IT COUNT

Latrice — Wed, 28 Oct 2009 19:35:00 GMT

As a pay-per-click advertiser or potential advertiser, I’m sure you’re very familiar with how the process goes. Each time your ad appears within search engine results and a web surfer clicks on it, your advertiser account is subsequently charged (or debited) the bid amount you’ve chosen for that search term. Being the smart advertiser that you are, I’m confident that you’ve chosen only those keywords that generate the highest amount of monthly searches for maximum traffic potential. When you do the...(read more)

The Difference Between Phrase and Broad Match

Brandi — Wed, 21 Oct 2009 15:26:00 GMT

Unless specified otherwise; advertisers’ campaigns are set up automatically to Broad Match. 7Search.com does not recommend completely disabling Broad Match or Phrase Match because this would block a campaign from potential customers and conversions. To make this feature more cost effective, we have given our advertisers the ability to bid separately for each Extended Match option and provided an area to add negative keywords to hone search options. When you click on the "TDU" Custom Title Link on...(read more)

LINKS AND NOTHING BUT THE LINKS

Latrice — Tue, 20 Oct 2009 22:06:00 GMT

Have you ever called a business only to end up in what seems like a never-ending maze of automated messages? It usually sounds something like, press 1 for this person or press 2 for that dept., yet you never seem to reach the dept. or person you were calling for. Most of us have experienced this at some point and we can clearly recall how frustrated it made us feel. Unfortunately, web surfers often face this same ordeal. When an internet surfer visits a website only to find that the page contains...(read more)

The Key to Great 7search Traffic

Cleofe — Tue, 20 Oct 2009 21:27:00 GMT

The 7search.com Pay-Per-Click (PPC) Advertising and Affiliate Network receives upwards of 2 billion monthly searches, but is still one of the internet’s best kept secrets in generating quality, converting traffic to your website. Did you know that more than 95% of our searches are generated via our Affiliate Network, and that the key to unlocking this traffic is located right within your advertising account? Every keyword utilized in your 7search PPC account features its very own Smart Bid. The...(read more)

Up Coming Shows in November

David — Tue, 20 Oct 2009 17:38:00 GMT

Up-coming tradeshows 7search.com will be exhibiting with: AdTech New York. November 4 -5, 2009 Taking place at the Hilton in New York. Visit us at Booth #1070. iPhone Giveaway 20% match on new account deposit Web 2.0 New York. November 16 -19, 2009 Taking place at the Jacob Javits Center in New York. Visit us at Booth #1123. iPhone Giveaway 20% match on new account deposits...(read more)

How May I Help You?

Brandi — Tue, 20 Oct 2009 16:21:00 GMT

Elizabeth Burton has been a Client Support Member since October of 2003. She is one of the lead members of our New Advertiser Training (NAT) Program, which helps Advertisers get the right start with 7search.com. You don’t have to be new to online advertising to take advantage of our NAT program either. Experienced online Advertisers have learned a lot from Elizabeth because of her expertise in analyzing campaigns and utilizing our efficient tools to help maximize advertisers’ ROI. Elizabeth will...(read more)

New Top Bidders Window Gives Advertisers an Edge

Latrice — Tue, 20 Oct 2009 15:47:00 GMT

Most online merchants would agree that the most important and effective goal of pay-per-click advertising is obtaining the highest possible ad positioning within search engine results. In our continued effort to provide tools that assist our advertisers with realizing this goal, 7Search.com has recently enhanced its top bidders feature. This enhancement serves to provide a more detailed yet streamlined display of keyword bid criteria most relevant to the advertiser’s needs. Previously, advertisers...(read more)

Taking Customer Service to the Next Level

Latrice — Wed, 14 Oct 2009 17:55:00 GMT

We have all heard the saying, “The journey of 1000 miles begins with the one step”. Sometimes even after you’ve gathered the courage to take your first step, your momentum may flatline without an efficient support structure in place. In the world of business, this has proven itself to be true. The level of support needed for a business’ growth differs dependent upon its nature. When your business is web-based, the support that’s required for its success is significantly different then what...(read more)

7Search.com is Your ACE in the Hole!

David — Wed, 07 Oct 2009 14:57:00 GMT

A carpenter attempting to build a house may be on the right track by reviewing the blue prints, discussing the measurements and even ordering all the building materials. Even with all these bases covered, the carpenter won’t see very much progress without the proper tools (i.e. hammer, saw, nails, etc.) to actually build the house. At 7Search.com, we understand the importance of having the right tools to build a successful online business. With this in mind, we have taken the liberty of adding another...(read more)

See You At SMX East

7searcher — Mon, 05 Oct 2009 19:36:00 GMT

If you haven’t heard by now, the big Search Marketing Expo is going on in The Big Apple and 7search.com is well represented. Come visit us at booth #318 to receive your trade show promo code to receive 20% on deposit for all new Advertiser accounts. The show runs through October 7th, so come a visit us! See you there!...(read more)

Accessorize to Monetize

Latrice — Wed, 30 Sep 2009 18:02:00 GMT

Are you in the zone? The AdZone that is. At 7Search.com, we want to help our advertisers as well as our affiliates get the most bang for their buck. Ad positioning combined with increased exposure should be key areas of focus for any advertiser seeking long-term PPC success. AccessoryAds have proven to be very helpful in achieving this goal. AccessoryAds also known as category ads appear as a block of text in an area referred to as an AdZone. These ads rotate intermittently allowing more opportunity...(read more)

Football Fans Look Here!

7searcher — Wed, 23 Sep 2009 21:55:00 GMT

Entering the 3rd week of the NFL season, injuries have already endangered many teams chase of the Lombardi Trophy. With Brian Urlacher out for the season, do the Chicago Bears still have a chance? They certainly showed up with a strong offense in week 2 beating the SuperBowl Champs Pittsburgh Steelers! What happens to all of your fantasy football teams? Can you keep up with the injuries and upsets? Can Tony Romo come back with a strong week 3 after the Cowboy’s devastating loss to the New York Giants?...(read more)

Tweeting Keywords of the Day

David — Tue, 15 Sep 2009 20:29:00 GMT

As you should already know that 7search.com is the only PPC that tweets. We normally tweet about any new features, new promos we run, industry news and so on. Now, we’re beginning to tweet something we think is cool, “Keyword of the Day”. What we’ll do is based off the hottest trending keywords/phrases on twitter and Google, we’ll post the keyword results from 7search.com for you. This way you’ll have a quick reference, relevant websites, pictures, news and a list of other tweets for that trending...(read more)