7Search Weblog

7Search On the Go!

A.Umer — Wed, 16 May 2012 20:07:00 GMT

7Search has officially become the first pay per click platform in the industry to offer a mobile application for its advertisers! Get it on your Android phone by visiting the Play Store. As smart phones become more and more prolific (admit it, they are tiny computers and it. is. awesome!) we are spending less and less time in front of laptops and desktops. Smart phones are a great way to consume media. I can watch movies, catch up on news, stalk my Facebook friends and respond to Tweets all...(read more)

Acquisio: Virtual Campaign Management

John M — Wed, 16 May 2012 19:11:00 GMT

We have many advertisers who run literally dozens and dozens of campaigns simultaneously. The time and effort it takes to manage your efforts can be a challenge. There are tools out there that can help you automate certain tasks and compile reports on your activity for research and optimization. Think of it as a virtual account manager. You receive emailed reports, are shown areas that are performing well and others that could use improvement. The time you save is valuable because...(read more)

Don’t Be Afraid to Research

John M — Thu, 10 May 2012 20:50:00 GMT

Are you unfamiliar with 7Search? Are you testing out our traffic to see if it’s worth your investment? Are you curious to know what offers perform well on our network? Research is going to help you, and there are plenty of ways to research. If you are reading this blog, that is definitely a great start. You can gain even more granular knowledge by visiting a couple of pages on our site. Learn what keywords are receiving the most searches, as well as what keywords...(read more)

7Search and Google, The Same.. Yet Different!

Latrice — Wed, 09 May 2012 18:09:00 GMT

It is easy to see why many of the advertisers who decide to move their Google advertising over to 7Search are of the mindset that nothing will change. Many assume that because both are paid search platforms that everything will remain the same. Maybe in a perfect world this would be the case but as we all know our world is far from perfect. This simply means that switching from one advertising platform to another will require some adjustments to be made. For starters, it would be a good...(read more)

Analytics: The Why and How for Your Advertising

John M — Fri, 04 May 2012 19:39:00 GMT

So I have gotten a lot of calls and emails from advertisers this week on how we can help our advertisers with their analytics. Analytics, for those who don’t know, are systems designed to help a website owner make sense of the traffic that his site is receiving. The owner of the site can determine the cost per click, level of traffic over time, the cost per acquisition, and return on investment that his site is generating. He can examine his campaigns at a more detailed level...(read more)

Your Default Ad Title and Description: How to Make a First Impression

John M — Fri, 27 Apr 2012 22:52:00 GMT

My last post addressed the need for accuracy, professionalism, and targeting within your Default Ad Title and Description. I supplied some examples of these that can hurt your campaign. There were several reasons for this: 1) Improper spelling and grammar 2) Ad copy that isn’t compelling 3) A lack of a strong call to action for your audience Your PPC ad is...(read more)

Your Default Ad Title and Description: First Impressions Count, and a New Game!

John M — Wed, 25 Apr 2012 22:06:00 GMT

Your ad has been live for a few weeks. It has received a few clicks, but it hasn’t really taken off yet. You have reviewed your keywords, and they seem to have a decent amount of traffic. You are bidding within your budget. What else could be going on? What else would affect my traffic? One factor may be the first impression that your ad makes. I have seen some examples of Default Ad Titles and Descriptions that have both helped and hurt a particular ad. Below are examples...(read more)

Do What Veronica Says: Know Your Product

John M — Fri, 20 Apr 2012 20:59:00 GMT

My fellow staff member Veronica posted an interesting thought on 7Search’s FB page today, and it reminded me of some basics that are important for good performance in pay per click: “…when selecting a product, make sure you have knowledge of the product. Knowing the product gives you the upper hand on targeting the right audience and writing great ad copy.” She is absolutely right. If you are trying to create a business opportunity, doesn’t it make sense to know the nuances...(read more)

Use Twitter to Enhance Your Marketing

John M — Mon, 16 Apr 2012 16:58:00 GMT

Twitter is becoming a cultural phenomenon. It has been in existence since 2006, but its popularity seems to be escalating sharply as of late. This is due in part to celebrity use, but most media outlets have adopted it into their daily stream, and further propelled by the new media outlets like Mashable, and hyper-local reporting, such as Chicagoist.com and Gaper’s Block here in Chicago. The volume of traffic that has been created through Twitter has not gone unnoticed by business owners,...(read more)

7 Tips to Keep Your 7Search Account Up & Running!

Latrice — Fri, 06 Apr 2012 21:23:00 GMT

It has been said that an ounce of prevention is worth a pound of cure. Personally, I am inclined to agree with this. Why go through the trouble of correcting a problem when you can take the necessary steps to prevent it in the first place. This blog is intended to do just that for members of our PPC advertising family. Here are the 7 critical tips to help keep your 7Search advertising account out of hot water and up and running. 1. NO DUPLICATE LISTINGS: Although it may be extremely tempting...(read more)

Custom TDUs: Extend Your Ad + Funnel Your Visitors

John M — Fri, 06 Apr 2012 20:31:00 GMT

I wanted to revisit another tool this week that can help your campaign work more efficiently, decrease your bounce rate, and increase the chances of conversion. This is a simple application that can be added to your keywords that provides an extra sales pitch catered to your audience as well as linking visitors to relevant pages on your site through a custom URL. These are our custom TDUs (Titles, Descriptions, and URLs). TDUs work like this: When a user performs a search...(read more)

Our Dynamic Keyword Placement ###KEYWORD###: HOW DOES IT WORK?!?

John M — Fri, 06 Apr 2012 17:17:00 GMT

I’ve noticed lately that some of our advertisers are confused about the use of one of our most useful tools, our dynamic text placeholder ###KEYWORD###. Let me first explain what this is, and how it can help your campaign to attract traffic. ###KEYWORD### variable is a dynamic text placeholder that you can use to customize the Title, Description, and click-URL of your advertisement. When a visitor searches for a keyword that you are bidding on, the ###KEYWORD### variable dynamically...(read more)

Negative Keywords: Revisited

John M — Fri, 30 Mar 2012 20:48:00 GMT

I have learned a lot about the effectiveness of our tools. Adding conversion tracking lets you and I examine the activity of your campaign easily. Designing custom descriptions and URLs add an instant sales pitch to your audience while taking advantage of the short time you have to capture a customer online. I was reminded today of one tool that can help an advertiser save money and target their campaign: negative keywords. Today on Twitter, however, I retweeted an article from WordStream...(read more)

Keyword Tools: New Ways to Discover New Words

John M — Thu, 29 Mar 2012 23:11:00 GMT

Many of our advertisers are on the constant search for keywords. They may start with a batch of keywords, and then let the campaign run. Based on their return, they may look to expand the reach of their campaign, in order to get in front of as many leads as possible. They have used our keyword tool to start their campaign, but might be stumped for ideas for additional keywords. What can you use to help you develop more keywords for your campaign? In client support, part...(read more)

Step-By-Step Guide to Porting Your Google Ads over to 7Search

Latrice — Fri, 23 Mar 2012 16:26:00 GMT

One of the best ways to not only stay in business but to also help grow a business is to duplicate what’s already working well for you. In the case of online advertising, this could mean simply running your ad campaigns on more then one paid search platform. Many choose not to spend time attempting to duplicate the ads they are currently running on one PPC site because they assume it will be too difficult or confusing. Well, 7Search.com understands this concern, so in order to address it...(read more)