7Search Weblog

Write For the 7Search Company Blog!

A.Umer — Mon, 13 May 2013 22:13:00 GMT

We are opening our doors and inviting any interested writers in guest blogging on blog.7Search.com and reaching a new audience of readers. All posts are welcome as long as they are search marketing related and not necessarily 7Search-centric, unless of course you’d like to write about 7Search. What we’re looking for A Search Marketing pro that can provide valuable insight into the online marketing world. Our primary goal is to provide educational content that our readers can use...(read more)

Spruce Up Online Sales With a Little Spring Cleaning

Latrice — Mon, 06 May 2013 19:45:00 GMT

Cabin fever is fast coming to an end, which means that online traffic will also be headed in a new direction as well, and that direction is outdoors. Now is the time to conduct what I like to call “seasonal optimization.” Seasonal optimization is merely adjusting your ad campaigns in such a way that they are more likely to grab the attention of web surfers that are on the go as opposed to stuck inside due to bad weather. Taking the time to make a few simple adjustments may go a long way in...(read more)

4 Simple Email Marketing Tips

A.Umer — Tue, 30 Apr 2013 00:12:00 GMT

Email marketing is one of the most evolved essential, and effective online marketing tools that exists today. Email, for most, is a day to day necessity, intensely personal, and judging by what isn’t deleted, a very accurate representation of what an individual deems to be important communication. Not only has email been around since before the “You’ve Got Mail” days, it’s not going anywhere anytime soon. Check out these 15 Email Statistics to get a sense of how people interact...(read more)

Pause Keywords Feature Added to 7Search Campaigns

Cleofe — Thu, 25 Apr 2013 19:05:00 GMT

In response to feedback from our users, 7Search has added the ability to pause keywords within advertising campaigns. Advertisers looking to pause keywords can now check the box next to the term and click the newly added Pause button:...(read more)

5 7Search YouTube Tutorials for the Novice to Become an Expert

A.Umer — Thu, 25 Apr 2013 00:02:00 GMT

When starting out as a 7Search advertiser, using our YouTube Channel to learn the basics (and more) is the fast track to getting in control of optimizing campaigns and driving traffic to your site right from the get-go. I’ve put together a select list of our tutorial videos that will get you started as an advertiser and introduce you to taking advantage of advanced optimization techniques. These videos should be viewed in the order listed here, beginning with the most basic tactics to...(read more)

Make Improvement Routine by Implementing a Process

A.Umer — Tue, 16 Apr 2013 21:38:00 GMT

The Ultimate Guide to Funnel Optimization was shared with me this morning by Sean Johnson (@intentionally), he’s also the guy that put the presentation together. I strongly recommend to everyone that is interested in improving their presence and sales online to take a look at the presentation and try to incorporate the best practices discussed. It will seriously help. Going through the presentation and taking notes, one slide in particular caught my eye, slide 23 titled How To Do Experiments....(read more)

Cool PPC Tools to Help You Crush Your Competition

jyaniz — Thu, 11 Apr 2013 16:48:00 GMT

Setting up a paid search campaign without doing competition research first is like buying the first car on the lot before doing research. While the campaign may function well, it is not going to perform as well as one in which you have performed thorough research on beforehand. If you’re an advertiser who’s not sure where to start with competition research, there are several tools that can help you with this often daunting task. Here are some of our favorites. 7Search Keyword Tool Cost...(read more)

If This Then That – Automate With Ease

A.Umer — Mon, 08 Apr 2013 23:31:00 GMT

Continuing our trend of discussing useful tools, let’s talk about IFTTT, pronounced like gift without the G. IFTTT stands for If This Then That. On the surface it’s a simple enough service that lets you connect one online service to another. For example, you can set it up to follow the 7Searcb Blog’s RSS Feed, and every time the blog is updated with a new post, you get a notification in your inbox telling you that there’s a new post and that you should check it out. Recipe here. That is...(read more)

The Do’s & Don’t of What You Need When Starting out in PPC

Latrice — Fri, 05 Apr 2013 22:53:00 GMT

Overwhelming, confusing and even exhausting are just a few of the words I have heard used to describe how some have felt when they first began their online marketing careers. It’s understandable that new advertisers tend to have a long list of questions regarding what should be done first. Obtaining the answers to those questions can often mean the difference between wasteful spending and a smart start. Recently, I spoke with a PPC advertiser who was totally new to the whole idea of paid...(read more)

Join 7Search in San Francisco Next Week for AdTech

A.Umer — Tue, 02 Apr 2013 21:00:00 GMT

The 7Search team is going to Moscone Center West next week! We’ll be in San Francisco for AdTech, manning booth #2717 on the expo hall floor! The Business Development team will be talking about the 7Search PPC and Display products, providing product demos and in general being as helpful as they can possibly be. AdTech San Francisco is on the 9th and 10th of April 2013. If you will be attending the show, please drop on by the booth to say hello, and while there, enter our drawing for a $200...(read more)

Spring Promotion: Spruce Up Your 7Search PPC Campaigns

A.Umer — Mon, 01 Apr 2013 18:12:00 GMT

We’re leaving winter behind and entering the spring season. With spring comes spring cleaning, but who says we have to limit ourselves to our homes? Take this opportunity to clean out your car, organize your workspace, grab the compressed air and get to all the junk in your keyboard. While you’re at it take a glance at your 7Search advertiser account and spruce up your campaigns. We’re going to help with that! April 1st through May 15th, you can take advantage of the 7Search Spring Promotion...(read more)

3 Tips for Using LinkedIn Effectively

A.Umer — Mon, 25 Mar 2013 23:47:00 GMT

LinkedIn is a great way to keep up with your coworkers, past, present, and in many cases, future. Get news relevant to your work and use it to establish credibility and authority in what you do best. Simply put LinkedIn is your professional life’s Facebook (okay it’s not a 1:1 match, but you get what I mean). LinkedIn is only an effective tool if you use it as such. I’ve compiled 3 tips to get the most out of the professional, social network. Join Groups Groups are an avenue to access communities...(read more)

7Search Referral Partnership Update

Cleofe — Fri, 22 Mar 2013 14:34:00 GMT

If you have access to a community of online advertisers or Web marketers, referring advertisers to 7Search just got a whole lot easier. In an effort to improve the effectiveness of our Advertiser Referral program, we have recently added new banners that affiliates can utilize to passively promote 7Search on their websites. Each banner will automatically link any advertiser accounts created to the Affiliate, making this partnership offering one of the easiest, effective ways to earn with us....(read more)

Join 7Search for the Search Engine Strategies Tradeshow in New York Next Week!

A.Umer — Tue, 19 Mar 2013 23:10:00 GMT

7Search is back at SES in New York again. Join our Business Development Managers, Brad Stanley and Robert Payne at booth #511 at the Marriott Marquis on March 26th and 27th. The team will be discussing all things 7Search, both PPC and our newly launched Display Network. Be sure to drop in on the two to say “Hi!”, they will be more than happy to answer any questions you may have about advertising or publishing on the 7Search network. While visiting our booth (#511) on the exhibit hall floor,...(read more)

The Growing Trend of Niche Social Media

A.Umer — Wed, 13 Mar 2013 19:29:00 GMT

Social media is a relatively new space that’s continuously evolving. It’s already proved itself a force that won’t be dismissed. Social media is a huge driver of traffic and it’s become a powerful way to effect change. So far we’ve seen social media allow the “masses” to organize and be heard. Notably, Twitter played a huge part in the fruition of the Arab Spring movement by giving the world a window into what was going on at Tahrir Square. Social Media also played a pivotal role in fighting...(read more)