7Search Weblog

The History of PPC: Conclusion

John M — Fri, 03 Feb 2012 18:27:00 GMT

The history of PPC is directly connected to the evolution of modern technology. It could be argued that direct mail marketing of the late 40’s and early 50s were the precursors of this modern age, where an advertiser was placing ads where his audience would be. Then, through the creation of television, and with the invention of the computer and the internet, the way to deliver a message evolved. Inventors in garages and university trailer labs then began writing software and...(read more)

Is Your Business a Good Fit for PPC?

Latrice — Fri, 03 Feb 2012 00:41:00 GMT

Recently, there was a publication detailing which industries spent the most on Google advertising last year, helping Google post multi-billion dollar earnings. It’s no secret that PPC advertising can be an extremely effective form or marketing however; on the flip side it can also be costly without proper research and preparation. For this reason I believe that it is a good idea to have some insight into which industries enjoy the best return on paid search investment. The first step...(read more)

The History of PPC: Microsoft and Bing

John M — Wed, 01 Feb 2012 17:18:00 GMT

In the next installment on the history of PPC, I’m exploring Microsoft, and its relatively new search engine, Bing. Microsoft as a company has been in existence since 1975 and incorporated in 1981, when it debuted as a software company, developing code language for PCs. ”Microsoft has succeeded in placing at least one of its products on virtually every personal computer in the world, setting industry standards and defining markets in the process,” according to FundingUniverse.com....(read more)

SOPA/PIPA & The Internet: To Free or Not to Free!

Latrice — Fri, 27 Jan 2012 21:25:00 GMT

If you have watched the news, picked up a newspaper or done any form of web surfing in the last week or so then you have at least heard about the recent online battle that caused a major outcry across the internet recently. The topic at the center of this controversy is pending legislation, SOPA (Stop Online Piracy Act) and PIPA (Protect Intellectual Property Act) to halt online piracy. Basically the purpose is to end pirated music and movie activity. Initially, many ask the question of why...(read more)

The History of PPC: Yahoo!

John M — Thu, 26 Jan 2012 19:08:00 GMT

In the next in my series on the history of PPC, I’ll be looking at Yahoo!, known as one of the top tier in the paid search market. According to Josh Dreller on SearchEngineLand.com, Yahoo carried an 18.8% market share as of 2010. Yahoo has 700 million online visitors a month and may ring up more than $1 billion in profit for 2011, writes Jon Swartz on NewsFactor.com. According to their media relations page, Yahoo is “a leading global Internet communications, commerce and media...(read more)

6th Sense for SuperBowl Predictions? Win $50 in Clicks from 7Search!

A.Umer — Wed, 25 Jan 2012 17:58:00 GMT

Football enthusiasts rejoice! The 7Search team has come up with yet another way for you to enjoy the game. Super Bowl XLVI is just around the corner and Eli Manning and the New York Giants are all set to face off against the Tom Brady and the New England Patriots. Game predictions have been flying wild all over the internet and we at 7Search are also vulnerable when it comes to our conjectures about who will win the big game. We realize we’re not the only ones and have decided to take the...(read more)

The History of PPC: Google and AdWords

John M — Sat, 21 Jan 2012 00:09:00 GMT

PPC advertising on Google came into being out of necessity, and adversity. Through trial and error in its AdWords program, Google came out as the dominant force on the market. The path starts, however, at the beginning of online advertising. The early days of marketing online started with banner ads sold on a CPM (cost per impression) basis. This is an arrangement, as defined by Webopedia.com, as “used by Internet marketers to price ad banners. Sites that sell advertising...(read more)

The History of PPC, Part III: The First PPC Search Engine

John M — Thu, 19 Jan 2012 20:28:00 GMT

In my next entry on the history of PPC, I want to explore the advent of the modern day par per click industry, and the first appearance of a pay per click search engine. PPC advertising grew in conjunction with the growth of technology and because of the need for a more cost effective alternative to banners or classified ads. The nature of the environment in the early 1990s is explained on the SEO site BlueSapphireCreations.com. ”The basic tenets of PPC advertising made it a hit among...(read more)

The History of PPC, Part II

John M — Fri, 13 Jan 2012 23:40:00 GMT

Do you remember how I said (in my last post) that it is important to go back to the beginning in order to learn about something? Well, in order to learn about the history of pay per click advertising, I had to go back several decades, to some of the earliest forms of advertising, to understand our modern day tactics. On Gooruze.com, a site “powered by online marketers,” for marketing news and industry insight, that was founded in 2007. Malcolm Auld, in his article “The...(read more)

The Bounce Rate Blues

Latrice — Thu, 12 Jan 2012 19:11:00 GMT

Anyone can take the time to create an advertisement that will get people’s attention long enough to entice them to click on it. What happens after the ad is clicked is what usually determines whether or not those marketing efforts will pay off. At this point visitors will decide within seconds if they will find what they are looking for on this site or if they would rather continue their search elsewhere. If the visitor exits the site, this creates what’s referred to as a bounce rate. Just...(read more)

The History of PPC: Part I

John M — Wed, 11 Jan 2012 20:57:00 GMT

I have learned that if you really want to learn about something, you have to start at the beginning. How did this get started? How has it changed? Where did it come from? I am posing these questions to pay per click advertising. In the first part of a series, I am going to explore where PPC came from. The roots of PPC can be directly connected to the invention of the search engine. According to SearchEngineHistory.com, the first incarnation of the search engine was created...(read more)

What Are The Critics Saying?

John M — Fri, 06 Jan 2012 23:21:00 GMT

I examined my posts lately, and realized that the majority of them have been about improvement of the 7Search experience. I thought, “Well, what about users or fans who are satisfied with their investment?” I decided to do some research to find out what kind of good publicity we have out there. I found some interesting material. The first positive report comes from IMreportcard.com, a website with a mission to “catalog, review and discuss every single popular Internet...(read more)

A New Year Means Improvement on My Part, Too.

John M — Thu, 05 Jan 2012 21:51:00 GMT

So this week, I was updating my New Advertiser Training accounts, which are advertisers that I contact to offer assistance through the first two weeks of their campaigns. After that period, I hand these off to members of our staff so our advertisers can continue to check with us with their needs, or refer to us for information. I went through my list, and came across advertisers that I had sent suggestions to. I went into their campaigns to see if they had added any of my suggestions....(read more)

Continuing Education: New Sites For PPC Insight

John M — Sat, 31 Dec 2011 01:22:00 GMT

The new year is upon us, and it is a great time to start new positive habits. I have a goal to learn more about this industry and the other search engines on the market. I think I can help you out more effectively if I am better educated on the different options and tactics being used. One of the ways I’m going to do that is by reading industry news through some quality blogs I have found. For our advertisers, I would encourage you to do the same. Here are some nice resources that...(read more)

2011- Paid Search Year in Review, The Good, The Bad and Everything in Between

Latrice — Fri, 30 Dec 2011 17:00:00 GMT

Before the famous Mr. Clark starts the new years countdown and we all stand around with our eyes to the sky waiting for the sparkling ball to drop we thought this would be a great time to recap a few of the most memorable events that occurred in the search industry over the last year. As with everything, the Search Marketing industry saw its share of good and bad but overall I think we still came out on top. Let’s take a stroll down memory lane and look at which events left us better and...(read more)