Whose Shoes Are You Wearing?

One of the more frequently asked questions I encounter when working with advertisers is, ‘How do I get more clicks?’ This is a good question because at the end of the day it all comes down to clicks. Yes the ultimate goal is the conversion but don’t forget, without the clicks there can be no conversions. Once the question has been asked, that is when I go into “PPC mode” and begin to talk to the advertiser about the importance of ad copy, keywords, keyword bids, landing page, etc. Once I feel that this person is with me and up to speed on what they need to do, I end with a rather simple (and somewhat cliché) thought: “Put yourself in the shoes of the web surfer.”

So what do I mean by that? Basically it is a simple thought that I feel often gets overlooked. Regardless of whether your pay per click experience is 1 day, 1 month, or 1 year, your experience as a consumer has been a lot longer than that. Whether you shop online or at the supermarket or the vending machine in the break room, you have years of experience being a consumer and purchasing an item or service. When creating ad copy, think of what catches your attention. What are the catch words or phrases that will pique your interest and make you want to find out more about the product. When coming up with keywords, ask yourself what relevant words or phrases would make you think of the offer, service, or product that is being promoted? Take it a step further. Take a look at your landing page. Is there enough of a connection between your keywords & ad copy and the landing page? Is the image being created by the keywords and ad copy being met by the landing page?

Ever watch a trailer or preview for a film and then felt cheated/disappointed when the film itself didn’t quite match how you thought it would be? Your ad copy is the “trailer” for the landing page. Use it to hook the web surfer and get them to click on your ad. Ever get excited when you see advertisements for a new dish at your favorite restaurant, only to be disappointed when it’s smaller and less appealing in person? Ideally you want the landing page to exceed the expectations of the ad copy, but at a minimum the landing page must match the copy. You want to get your audience’s attention, but not at the cost of giving them any reason to doubt you or your offer (translation: don’t lie to them).

As you are working on your ad copy and selecting your keywords, as you are deciding what to bid on your keywords, as you are trying to get into the minds of the web users at home (or at work) to figure out what will make them click on your offer, the first step (pun intended) is a simple one, get into their shoes.




posted by esosa | 0 Comments

Get a $50 Bonus When You Deposit $100. Our Summer Promotion is Here!

What do 7Search advertisers love more than advertising on 7Search? Bonus dollars for being 7Search advertisers! Today we’re kicking off our summer promotion, a $50 bonus with a $100 deposit. The promo code is SUMMER13. The promotion is going on now July 1st, through July 30th. Be sure to contact a Customer Support Representative and have them credit your account once you’ve deposited your $100. You can also enter the promo code, SUMMER13, in the Notes section of your account to be credited. Our usual rules apply, only one 7Search promo can be used by an advertiser during a 30 day period and promotional credit is not eligible for refunds.

Want to advertise on the 7Search network? This is the perfect time to sign up! Become an advertiser now and get $50 in bonus credit for a deposit of just $100. Why advertise on the 7Search network? Because it’s a new channel to drive traffic to your website.

Driving traffic with paid search is increasingly becoming competitive and expensive. 7Search Pay Per Click ads are affordable and easy to set up. Use 7Search to find new users and increase traffic to your website.

What are the advantages of 7Search PPC ads?

  • Real-time bidding on keywords that are relevant to your site – starts at $0.05.
  • Transfer your Google AdWords campaigns to 7Search seamlessly.
  • Free setup and assistance to optimize your campaigns for conversions!
  • Real traffic and real clicks. Searches on our network are filtered by our advanced fraud protection algorithm.

Sign up and explore the 7Search network. Creating an advertiser account is free. For the month of July, visit this page and get an extra $50 added to your 7Search account when you deposit $100. Take our network for a test drive!




posted by A.Umer | 0 Comments

Usability Improvements to Help Increase PPC Conversions

According to an Inc.com article the typical bounce rate for most landing pages is 50% which means that half of the traffic coming to most landing pages leaves right away. There are many reasons users leave, many of which are beyond a marketer’s control.

It’s safe to assume that if you're reading this article you would jump at the chance to retain some of the bouncing traffic you're experiencing. The good news is it’s possible to do so with small improvements to the usability of your website. This article will cover some simple steps that can be done to help improve the user experience on websites and landing pages.

Landing Pages

  1. Do your research – Check out competitors landing pages and websites for ideas. Take a look at what they're doing and make notes of what looks great and not so great.
  2. Get feedback- Have friends, family members or coworkers look over, and navigate through and try out forms on your website. Make sure to pay close attention to their feedback.
  3. Keep copy simple but informative-Give customers enough information to enable them to make an informed decision before purchasing.
  4. Forget about the bait and switch- Make sure the offer on your ads and landing pages match.
  5. Test messaging- Try out different calls to action, promotions, ads and landing page copy.
  6. Element positioning- Often times just the position of forms, buttons and copy will make a difference. People read from left to right, so when switching the position of any element on the website keep that in mind. To get an idea of where people are going on a landing page, tools such as http://attentionwizard.com and http://www.fivesecondtest.com can be used.
  7. Test landing pages- Create different landing page versions. For merchants without the technical knowledge to do so, there are tools such as http://unbounce.com and http://visualwebsiteoptimizer.com.
  8. Promotions – One promotion may not work as well as another so it is important to test out different offers.
  9. Try out different font sizes and types- Usually san serif fonts work best. Be careful to not use bright colors such as reds or yellows for titles as they will annoy a user.
  10. Ad copy – Test out variations in ad copy with your landing pages. To do this effectively we recommend setting up experiments in Google Analytics. As opposed to having to duplicate the same ad to do A/B testing. Google Experiments creates a URL that automatically switches out the landing pages.
  11. Bulleting- Test copy with and without bullet lists.
  12. Navigation- Keep navigation to a minimum or don’t use it at all. The objective is to keep the user on the landing page.
  13. Speed it up- if a site takes too long to load users will leave, so work on decreasing the load time of landing pages.
  14. Contact – Place contact info on the landing page in case users have additional questions.
  15. Test out product sorting options – A customer looking for cheap diamond rings is going to respond better to a landing page that has products sorted from the lowest to the highest pricing than a customer who just types in a more general query such as diamond rings.
  16. Keep the most important content above the fold (the area on a website that is visible on the screen without having to scroll down). Most users will not scroll down to view content.
  17. Test sizing- Try different wording, fonts and sizes for buttons and copy.
  18. Build trust – To build consumer confidence, include reviews and testimonials. Customers are often influenced to purchase based on honest feedback from peers. Make sure to include this on your website.

Checkout

  1. Keep it simple- Keep checkout and sign up steps to a minimum, the more steps a user has to take the more likely it is that they will abandon your site.
  2. Guide them down the path- Make it easy to check out by providing instructions on how to do so.
  3. Payment – Offer the user multiple ways to pay.
  4. Up and Cross sell -Offer upgrade as well as the option to purchase complementary products in the checkout process. Amazon® is famous for doing this and will show pictures of products other users have purchased in conjunction with that product.
  5. Contact info-Make sure to include contact info on the checkout pages in case buyers have questions.
  6. Confirm- Once a customer has purchased make sure to take them to a confirmation page. Having contact info and an order number will help customers feel more secure about their transaction. An additional benefit is that you will increase the accuracy of your tracking metrics with a confirmation page.

We hope these tips will help you improve the performance of your 7Search PPC campaigns. If you do not have a 7Search account and would like to set one up feel free to send us an email or call us at (800) 577-1165.




This Week on the Internet: Moving and Shaking

Technology changes at a fast pace, and there are many players in the space that are capable of moving and shaking. It seems like we’re constantly inundated with news of a new acquisition, a hot new product that raised million’s of dollars from investors, and the next social network that’s going to definitely take down Facebook this time around. Yeah, okay.

This week in particular has been full of news. Big news, that will impact many of our regularly used services and possibly alter some internet marketing strategies. Whatever the effects, apparently business is booming.

In case you missed any of this week’s developments, I’ve put together a quick roundup of some of the most significant announcements.

Facebook rolls out hashtags

Announced earlier, Facebook has finally gotten around to rolling out the hashtag feature for all users. Some in the media are going on about how this is a feature taken straight from Twitter, and it is. That’s not the real story, though. Facebook and Twitter are two different animals entirely. Clicking on a hashtag will allow users to easily find what other people are talking about whether or not they’re in your network.

Privacy has always been an issue on Facebook, and there are settings to block your hashtags from the general stream, but then what’s the point? Can Facebook be a platform for public discourse and the place where people connect with their closest connections? It’ll be interesting to see how this feature will be used.

Twitter rolls out analytics for everyone

In a bit of news that hasn’t been talked about too loudly, Twitter has rolled out their analytics interface for everyone, perhaps in a subtle way to encourage advertising?

Now all users will be able to see their most recent tweets, including the number of times someone has clicked on a link in a Tweet, favorited, retweeted, or replied to it.

Twitter’s just made how people engage with your timeline transparent and very accessible.

DuckDuckGo has had its best week yet

Duck Duck Go is a search engine that does not track your searches in the way Google or Bing does to generate revenue. That’s their claim to fame and it’s useful. There are many people that do not want to reveal what they are searching for based simply on the principle of privacy.

This week, the reveal of the government’s PRISM program, a tool used by the NSA that allows analysts to view data collected by legal methods, has caused Duck Duck Go’s traffic to skyrocket. PRISM has caused a huge uproar and is being touted as a massive breach of privacy. You can find out more about PRISM here.

In fact, Duck Duck Go’s traffic spiked 26% this week. The search engine is far from becoming a dominant player, but the traction it’s gaining shows promise for a successful future for the tiny search engine. It’ll be interesting to see how DDG will innovate in the coming months.

MySpace officially relaunches

Yes, you read that right. MySpace is back! With a $20 million ad campaign to boot. All thanks to Justin Timberlake. The new MySpace seems to be a mashup of Grooveshark and Google+, and it scrolls horizontally. Can this become a new media channel? Let’s wait and see.

Google Buys Waze for $1 Billion

Google made a significant investment in their maps platform, to the tune of a cool $1 Billion and an acquisition of Waze, a traffic mapping service. Anything that makes Google Maps better is welcome, in my opinion. Look forward to new traffic update features coming soon!

Other significant developments not on the list: Apple announces iOS 7, and Microsoft is locked in a next gen console war with Sony. Yahoo! has remained quiet, but that’s understandable because of their recent $1 Billion acquisition of tumblr.




posted by A.Umer | 0 Comments

6 Tips for Creating Display Ad Campaigns That Work

Creating display ad campaigns can often seem like a daunting task. Your product may be fantastic but if your display ads and campaigns are poorly constructed you will fail to convey that message. Here are some tips that can do wonders for your display campaigns.

  1. Determine your goals – Before implementing any display advertising campaign it is important to establish your goals. Some of the most common goals include building brand awareness, generating leads, or the sale of a product or service.
  2. Personalization- The banner ad message should be tailored towards the particular stage of the buying cycle the customer is in. For customers who have never been to your website a simple banner ad with a brand message will suffice. Customers who make it to your funnel may need more persuasion. A common practice for lead based campaigns is an offer of a whitepaper or media kit. For product sales based campaigns an offer of a percentage discount or free shipping may be what it takes to turn your lead into a sale.
  3. Short simple catchy and to the point- Web users are inundated with advertisements on a daily basis. If your message is drawn out or is not decisive enough it will not appeal to a prospective customer.
  4. Match the offer with your landing page- It is important to have the same offer on both your ad and landing page. No one likes a bait and switch and while you may be tempted to do so, in the long run this practice will irritate potential customers and your ads will be disapproved on the 7Search advertising network.
  5. Stay on top of your metrics- While the number of clicks or click through rate may be important to you the main metrics experienced marketing professionals measure are the number of conversions (also known as leads or sales) and the cost per conversion or sale.
  6. Testing - Even if your banner ads follow all of the above rules they still may fail to convert so it’s important to A/B test different versions of your banner ads. Sometimes just a change in color is the answer, yet other times the message or layout may be what’s not working. It is also important to pay attention to day and time metrics as you may find one time period may outperform another.

I hope these tips will help you improve your display advertising campaigns. 7Search.com offers a robust display network for a fraction of the cost of other display networks. To get more info on the types of display advertising options we offer contact us today!



posted by jyaniz | 0 Comments

Become a 7Search Advertiser May 27th through 31st and Have a Chance to Win $250!

Beginning Monday the 27th (Memorial Day!) we’re having a $250 giveaway that’s going to last through the 31st of the month. We’re then going to announce the winner on Facebook and Twitter on June 3rd!

So how do you take part in the promotion? There are 2 ways.

  1. Visit our super awesome landing page here and open up a 7Search advertiser account. You’ll automatically be entered into the contest! If you’ve been thinking about becoming an advertiser, now is a great time to take that final step and make it happen!
  2. Visit our second super awesome landing page here and fill out the form to enter the giveaway without have to become an advertiser.

Once you’ve entered, like and follow us on Facebook and Twitter and feel free to let us know you’ve entered the contest! That’s where we’ll be announcing the winner of the $250 Visa gift card.

Please keep in mind when entering that this contest is for US residents only. This is our first time doing a giveaway like this, so participate and make it a success so we can do more!

Remember, the giveaway starts ON Memorial Day! Enter the drawing anytime between Monday and Friday to become eligible to win.

Good luck and have a terrific long weekend!




posted by A.Umer | 0 Comments

Traffic and Ad Performance: Make the Connection

No matter what paid search engine an online marketer may choose, the purpose of utilizing them is essentially the same, to run ads, drive traffic and generate sales/leads. While it is true that they all basically offer the same type of service, there is still an important difference between them that advertisers must consider as it will have a direct impact on the success or failure of their ad campaigns. That crucial difference is the traffic.

This discussion of traffic extends beyond mere volume. The real concern regarding traffic should always come down to quality and type. For obvious reasons locating a PPC advertising source that offers good quality traffic will play a major part in running a successful advertising campaign. If the traffic is fake or poor quality then you can try every optimization technique under the sun and your results are likely remain abysmal. This is where the use of analytics or some form of tracking can be an invaluable tool. The use of analytics will allow you to review several aspects of your visitor’s behavior such as time on site, pages viewed and links clicked. Based on this data you will often be able to determine if the traffic you are receiving is acceptable or not. Don’t overlook the importance of implementing analytics and the extremely useful insight that it can provide regarding traffic quality.

Traffic type should also be at the very top of your list of considerations when choosing the right PPC Company to partner with. Gather as much information as possible with regards to the demographics that make up the traffic that use the search engine you choose. This data will include, but is not limited to, age, income, education, etc. Consider the following; many advertisers are unaware of the fact that they have received a large amount of clicks that have not converted simply because they are targeting all countries which may have brought them clicks from visitors who cannot read the language on their site. The use of analytics would possibly allow them to see the native language of their visitors and help them tailor either the geo-targeting or site language options to reduce their bounce rate.

You will find that much of this (demographics) information can be found by conducting a series of online searches to uncover the details on search engine demographics. Once uncovered, online marketers can make a much more informed decision on whether or not the traffic on a given search engine would work for them.

If you have ever visited an online forum where many search engine marketers discuss the results they have received on various search engines then you may have noticed that they often range from very good to very bad. This is a clear indication that with the right research and strategy success can be achieved on almost any PPC engine. It only makes sense to review these important aspects before spending (wasting) money on unprofitable ad campaigns. You wouldn’t run an ad for video games on a platform whose traffic is largely made up of women in their late forty’s as it probably won’t do well unless it’s the Christmas season when they may be shopping for gifts to give their children or grandchildren. Even then such success is likely to be limited & short-term.

So now the question is: how much do you know about the traffic your PPC search engine offers? Although it may not seem like much fun, when it comes to advertising there is no way around it, you have to do the homework before you start the spending. You won’t achieve success by blindly running ads in hopes that one of them will work for you. This is a recipe for waste and frustration. Become familiar with what works on the search engine you are using or considering. It could very well be the most profitable marketing move you ever make.




Do It Yourself (DIY) Reputation Management

Did someone slam you online, leaving you reeling from unfounded claims and comments that are untrue and could possibly hurt your business?

You could start addressing the complaint by contacting reputation management companies with quotes starting in the $7,500 range. Online Reputation Management is very tricky once an issue arises. Without constant work and upkeep the tiniest comment could bring it all back to life and place it atop search results on every search engine. Most well-known reputation management companies can take steps to control these issues from reappearing, but at a premium cost small businesses sometimes can’t handle.

If you wish to address the issue yourself and avoid the pricey contractual obligations offered by reputation management firms, here is a little DIY I put together.

Who made the negative post and is there any truth to it?

The remark could have been from a competitor, unhappy customer, or ex-employee. Making negative comments and posts on certain complaint boards will automatically cause Online Reputation Management companies to contact you via email or phone peddling their services or unique tools.

Stop the mudslinging! If the complaint is real your best method of removal is to address it with the customer, resolve the issue as best you can and move on. That customer’s positive response and appreciation of your handling of the dispute will pay dividends for your company’s online presence. If the negative post, review or comment made was a total fake, turn your attention to how you can keep the comment from ranking on search results or push it back far enough that it won’t be seen.

Preventative solutions can include addressing the usability, functionality and presentation of your site. These three simple steps improve customer interaction and register with the major search engines. Add new content, provide expanded service locations and (if you have the budget) purchase similar domains and optimize each homepage on every domain and website.

Snippets, Description or Keywords

Research titles and keywords related to the negative comments so you can turn the tables and use them in your favor. If posts continuously make an untrue claim, utilize the key keywords for a domain or as the title for an article. Then load said article or domain with positive information, reviews and said keywords with one or two phrases. Include your company name, your own name, brand, event or applicable information repeatedly with posts and articles and focus on all the positives as well as vague referencing to the negative post. Be smart about your posts; stay clear of breaking news or scandal.

Spread Good News

Start by using content you have already created like articles, biographies and even edited webpage content from your original website. Here are some sites where you can start posting as a business or an individual for free, with the help of editing tools and website templates.

If you have never written anything longer than your name at the bottom of a birthday card and have been unable to create any posts, comments or content you may want to look around for help online. Plenty of sites like Odesk.com, SEOclerks.com or even Fiverr.com will provide affordable assistance from a range of sources, remote writers with years of experience that you can hire for a 1000 word article. Remember, you get what you pay for, so research writing services wisely.

Good Ole Link Building

Link building will only do so much to deter the progress of, or bury the comments made against you, it’s especially dependent on the complaints board page or site it was made on. Google is very particular about links you build for and against, and fast to react to anything affecting the complaint board. A couple of bad links can lead to your own demise. Instead continue on the avenue of posts, comments and articles that provide better results from Google.

YouTube!

Creating friendly video content changes people's perception of you and creates the opportunity for positive remarks and posts to appear all over your videos. You can use TOSH.0 methods of comedic video stunts or straight laced brand commercials, either way online video is an incredible way to advertise. Best thing is you can post something no matter how old, tag and spread it through social media. With your video you make sure to insert your message when possible in the titles or in the description and remember it is all about creating positive remarks about YOU!

Not to mention YouTube is an incredibly valuable asset to SERP’s. Take advantage of that!

Get Help!

When trying these recommendations, do keep in mind that you can hire help long term, short term or per project on Odesk.com, Fiverr.com or SEOclerks.com from all over the world and the USA. Don’t be tempted by Black Hat retribution options like Google Bombing the complaints board, posting similar venomous vitriol against the original guilty party anonymously on other boards or using a proxy to review and vote down their business “lest you feed the troll”. As mentioned you want to stop the mudslinging as opposed to encouraging nuclear exchanges.

Alerts, Emails and Prevention

Set up content alerts to help avoid future issues, if something does come up don’t panic, remember what you have already learned and repeat the process. If you still have an active network of profiles, domains and working blogs, it should take even less time to rid yourself of any false complaints.

Always remember the best advice is to address legitimate complaints immediately, which will provide the best end result as well as a positive response and review from the otherwise disgruntled party.

The information above is a good way to start repairing your reputation online; results will vary. If you’re not seeing the results that you want, it may be time to consult with a reputation management firm.




posted by jyaniz | 1 Comments

Meet the 7Search Team in Chicago at 2013’s Internet Retailer Conference and Expo


Internet Retailer’s annual event is once again upon us, taking place June 4th through the 7th in Chicago, Illinois at McCormick Place West. The 7Search team is exhibiting and will be found at booth #902. We’ll be providing product demos, talking PPC and we’ll also be introducing the new 7Search Display Network to the Internet Retailer audience!

Internet Retailer is a gathering of the best in the e-commerce industry and attracts a large crowd all over the world. Attendees are made up of businesses that want to learn more about effective strategies in e-commerce as well as leaders in the industry that are there to share what they find to be successful. The exhibit hall will be home to all manner of retailers, digital agencies and ad networks, all with the common goal of working together to improve online retailing efforts,

This year’s keynote speaker is Hiroshi Mikitani, Chairman and CEO of Rakuten. He will be speaking about the strategies Rakuten employs to be effective in the highly competitive e-commerce space and how they stay ahead of their competition. Former US Vice President and “inventor of the internet”, Al Gore, will also be at Internet Retailer as a guest speaker. CEO of HSN Inc., Mindy Grossman, as well as co-founder of comScore, Gian Fulgoni are also scheduled to take the stage to share their considerable expertise with show attendees. That’s only to name a few of the stellar speakers lined up. The full speaker list can be found here.

What we’re looking forward to

We’ve made strides in the last year to improve our services. We can’t wait to talk about the growing Display Network, our mobile app that lets advertisers manage their campaigns on the go, and our continuing improvement to the PPC platform to make 7Search PPC even more accessible.

We’re giving stuff away! Take the Wheel of Search for a spin and win up to $75 in advertiser credit, or Starbucks gift cards! We’re also holding a drawing for a tablet computer.

Most of all, we’re also looking forward to meeting you. If you’re attending Internet Retailer, we would love for you to make your way down to booth #902 to meet the team. Reach out to schedule a time for a one on one session with a team member.

See you there!




posted by A.Umer | 0 Comments

Import Google Ads to 7Search in a Few Easy Steps



You Spoke. We listened.

Thanks to overwhelming feedback from our users, 7Search is proud to now offer the option to upload your campaigns directly from Google AdWords. These “7Search friendly” campaigns will automatically create within your account, cutting down significantly on the time needed to bring your best campaigns over to our network.

What you’ll need to get started*

1. Your AdWords campaigns, exported using Google AdWords Editor [get it here]

2. An active 7Search account

3. A healthy appetite for adventure

*editor’s note: Substituting “love of furry woodland creatures” or “the will to win” will also be considered for #3

Uploading Your Campaigns

Step 1: Visit the Tools Section of your Account.

7search menu

Step 2: Click the Import Google Adwords Campaign link (click to enlarge)

Adwords to 7Search

Step 3: Choose your exported campaigns file and click the Upload to Review>> button:

Adwords to 7Search

Step 4: Follow the prompts to complete the campaign(s) creation process

adwords to 7search

Things You Should Know

•Keywords that did not receive sufficient searches across our network during the last 90 days will not be added to your account.

•You can import a maximum of 50 campaigns.

•Each campaign can have a maximum of 100 negative keywords.

•To minimize the possibility of overbidding, any keywords with bids above $0.50 will be added at that value. Please update your bids to desired levels once the import is complete.

•Paused Campaigns and Keywords will be skipped during the import process.

That’s all it takes to port your Google AdWords campaigns over to 7Search! We’d love to hear your feedback on this feature, as well as suggestion for additional updates to our service. Reach out to us on Twitter or Facebook to share your feedback today.



Ready to Get Started? Become a 7Search Advertiser Below

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Write For the 7Search Company Blog!

We are opening our doors and inviting any interested writers in guest blogging on blog.7Search.com and reaching a new audience of readers. All posts are welcome as long as they are search marketing related and not necessarily 7Search-centric, unless of course you’d like to write about 7Search.

What we’re looking for

A Search Marketing pro that can provide valuable insight into the online marketing world. Our primary goal is to provide educational content that our readers can use to improve their marketing efforts. All content is welcome to this end.

Guest blogging is a great way to create awareness about what you do, the subjects you choose to discuss and the tools and techniques you make use of. Our #1 rule is to keep it interesting and useful! You’re also welcome to include a personal bio, website link, and a picture of yourself. We’ll be promoting your post on our Facebook and Twitter pages to maximize your reach.

To get started, email blog@7search.com and be sure to write Guest Blogging on 7Search in the subject field of the email.




posted by A.Umer | 1 Comments

Spruce Up Online Sales With a Little Spring Cleaning

Cabin fever is fast coming to an end, which means that online traffic will also be headed in a new direction as well, and that direction is outdoors. Now is the time to conduct what I like to call “seasonal optimization.” Seasonal optimization is merely adjusting your ad campaigns in such a way that they are more likely to grab the attention of web surfers that are on the go as opposed to stuck inside due to bad weather. Taking the time to make a few simple adjustments may go a long way in helping you trump your competition.

As many of us head outdoors for some fun in the sun, the vast majority will stay connected via mobile phone. Several studies have shown that mobile phone search traffic has increased by leaps and bounds and with Smartphone popularity at an all-time high there is sure to be continued growth in this area. This being the case, the arrival of warm weather is the perfect time to optimize your ads for the on-the-go consumer. Let’s look at a few ways you can make your ad more mobile friendly

Ad Titles: Consumers are more likely to read your complete ad on a mobile device if it’s shorter and more impactful. In other words, use the K.I.S.S approach and “keep it short & simple.” Focus on using a few “power” words that are most likely to get the attention of your audience and drop the fluff and fillers. This is one of the few times when you don’t want to take full advantage of all the character space available to you when creating your ad.

Landing Pages: Landing pages are always a big deal no matter the season however; it is particularly important to pay special attention to this area during the warmer months when mobile search volume increases. Take into consideration just how content or image-heavy your landing pages are. Landing pages that are chocked to the gills with content will usually load much slower on mobile devices and lead to a higher rate of abandonment. Consider creating a squeeze page with less content if necessary to allow faster loading and increase visitor retention. Additionally, whenever possible, it’s also a great idea to optimize your website for mobile browser detection. This will allow your site to automatically modify in scale for better mobile screen viewing.

Call to action: When it comes to the all-important buy it now, sign-up or call to action buttonas it’s more commonly called, make sure it is not only easy to see in terms of size and color but also strategically placed on multiple pages. Navigating a mobile web page is not nearly as easy as a desktop as they often require the use of zoom and scrolling. For this reason you may want to consider placing your contact or add to cart option above your offers closer to the top of the page as opposed to below it. If this is one of the first things a consumer notices then there is a much better chance of converting or obtaining a lead from the visit simply because you made the process easier to complete.

These are just a few areas that you may want to consider optimizing for outdoor traffic however; there are certainly others as well. The point is to be mindful that web traffic changes from season to season and it is good practice to make sure your marketing approach changes along with it.




posted by Latrice | 1 Comments

4 Simple Email Marketing Tips

Email marketing is one of the most evolved essential, and effective online marketing tools that exists today. Email, for most, is a day to day necessity, intensely personal, and judging by what isn’t deleted, a very accurate representation of what an individual deems to be important communication. Not only has email been around since before the “You’ve Got Mail” days, it’s not going anywhere anytime soon.

Check out these 15 Email Statistics to get a sense of how people interact with their inboxes. There was a point in time when building a monumental list of subscribers was easy, now that users have become more selective about what emails to open, it’s important to do what you can to prove your worth as a quality correspondent. How do you do this?

1. Do not buy email lists

It’s tempting to fall into the trap of more subscribers = more exposure = more profits. This may work for RSS subscribers, however, email lists are more responsive than RSS subscribers. They’re more engaged. They’re less likely to drift away and forget you. And very importantly, they’re more profitable.

Keeping that in mind, buying lists is especially dangerous, not only do you risk ruining your reputation with potential customers, email service providers can pick up on the fact that your list is not legit and your email deliverability and IP reputation can be severely harmed, which is a very important factor that plays into getting your emails in inboxes and keeping them out of spam folders.

2. Concentrate on the quality of your lists

Now that you know that quality > quantity, how do you determine what a quality list is made up of? Simple. The list that is of the best quality is one that a user opts into. So how do you get someone to opt into receiving an email from you? By providing value and/or an incentive to sign up and opt in. Ask yourself how you can benefit those receiving emails from you. Set expectations by giving them an idea of what they’ll be getting. Are they going to get promotional offers or discounts? Can you provide educational information that will benefit them? Make it absolutely clear what a subscriber will be receiving.

When a user is opting-in to becoming a part of your list, consider asking them how often they’d like to receive emails, what type of emails they would like to receive (promotional or educational). Not only does this tell YOU what you should be sending out to your readers based on their interest, it tells you how often you should be emailing your subscribers.

Once you’ve gotten that feedback, don’t squander it. Meet those expectations you’ve set and you will have a happy consumer and a profitable list!

3. Irresistible Subject Lines

Email subject lines are the first thing a user interacts with when your email arrives in their inbox. In many cases, your subject line is the deciding factor on whether or not your email will be opened, discarded, or marked as spam. An irresistible subject lines is made up of 4 factors,

  • Be useful
  • Be specific
  • Be unique
  • Have a sense of urgency

Now this is easier said than done, which leads us into our last point.

4. A/B Testing

As your list grows, you have the opportunity to endlessly optimize your emails so you can further increase profitability and be able to sway your subscribers into performing the action that you are looking for. The best way to go about this is split testing everything you can split test, starting with your subject line. It’s easy to do and has the potential to pay off in dividends. You can test everything from subject lines, to send times, to email length, design, colors, and even fonts.

Use A/B testing wisely and follow a process like I described earlier in a previous post.

Got any tips you’d like to add? Chime in and join the conversation on our Facebook, Twitter and Google+ pages.




posted by A.Umer | 4 Comments

Pause Keywords Feature Added to 7Search Campaigns

pause keywords 7search

In response to a flood of feedback from our PPC users, 7Search has just added the ability to pause a keyword within advertising campaigns. Advertisers looking to pause a keyword do so in just a few simple steps. To get started, check the box next to the term and click on the newly added Pause button:

7Search Pause Keywords

A paused keyword will be removed from the account main list & appear in a separate Paused Keywords list. The link for this list will appear next to the “Add Keywords” link:

Pause Keywords 7Search

Users can always visit the Paused Keywords page to reactivate their inactive keywords at any time:

Inactive Keywords 7Search

What do you think about this new feature? Feel free to leave a comment on our Facebook or Twitter profiles today!




posted by Cleofe | 1 Comments
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5 7Search YouTube Tutorials for the Novice to Become an Expert

When starting out as a 7Search advertiser, using our YouTube Channel to learn the basics (and more) is the fast track to getting in control of optimizing campaigns and driving traffic to your site right from the get-go.

I’ve put together a select list of our tutorial videos that will get you started as an advertiser and introduce you to taking advantage of advanced optimization techniques. These videos should be viewed in the order listed here, beginning with the most basic tactics to a demonstration of power-user features.

Creating a PPC Campaign – Brand new to 7Search? Start with this video that walks you through the process of creating your first online advertising campaign. In addition to the walk-through, benefit from tips on how to properly create an ad that is optimized for maximum visibility.

Adding Keywords – Keywords are what propels the visibility of your ads and campaigns. Watch this video to learn how to add keywords to your campaign and begin gaining traction. As you watch the video, look out for tips on how to bid on keywords and what cf keywords on the 7Search network are.

Broad, Phrase, and Exact Match Options – Broad, Phrase and Exact Match options are 3 different types of keywords and each type operates differently on the 7Search network, so knowing the unique properties of each type can lead to how accurately your ads are displayed and can affect conversion rates (positively or negatively). Having a thorough understanding of the attributes of the keyword types will put you ahead of the game!

Using the Custom TDU Feature – TDU stands for Title, Description, and URL. The TDU feature allows you to add unique, keyword-specific titles, keyword-specific descriptions, and keyword-specific display URLs. What results is a PPC ad that functions dynamically so that it is even MORE relevant to the user viewing the ad. The system recognizes the keyword searched and will dynamically alter your ad to be as relevant as it can be to the searcher. It goes as far as sending users to a different landing page you designate based on the term searched. The YouTube video will show you how the TDU feature works and how you can implement it.

MakeTop Tool – Simply put, the MakeTop Tool allows users to update their keyword bids to occupy one of the top positions in the 7Search results and increasing the chances of getting click-throughs to your website. The MakeTop tool is not as simple as it sounds, it doesn’t just push your keyword bid to the highest rank. This tool can be configured to many different specifications to make sure your campaign stays within budget while your ad gets the most exposure it can. The video will go through the options and capabilities of the MakeTop Tool.

Let us know what you think of the videos and what we should be adding next! Reach us on our Facebook, Twitter and Google+ pages.




posted by A.Umer | 1 Comments