Running an ad agency is no easy task. Agencies are always taking on multiple projects at once which leaves little time for anything, let alone lunch. So
how can an agency handle multiple projects efficiently without working 24/7? The answer is to work smarter, not harder by using tools designed to make your
workflow more efficient. This article will cover some of the most commonly used tools by ad agency professionals.
Imagine what could be accomplished through the automation of common SEO tasks such as website assessments; link building and competition research.
Fortunately there are several tools that can help.
Pricing: $99-$249 per month
Raven is of the most popular tools for SEO agencies because it combines SEO tasks such as site audit, keyword research tools, rank tracking and site
performance assessment tools into a neat suite of applications. In addition to these, Raven offers competitive research tools for social media, content and
PPC management tools.
Price: Free for initial assessment $149 per month for the agency versions with up to 5 projects and unlimited website reviews.
Woorank is an automated website assessment tool that checks for some of the most important SEO, social media, security and usability features a website
should have. Input the clients’ URL and Woorank will generate a report that starts with the top 5 most important changes that need to be made, and then
moves on to show a snapshot of website visitors, social media presence, look of the site to mobile visitors, basic SEO, content checks, keyword checks,
authority, backlinks, usability, security and finally a check on the technology used.
Price: $97 per year or limited free version available
Traffic Travis is downloadable software that performs an SEO health check, uncovers technical mistakes that may affect rankings, finds out which
competitors outrank the client and monitors keyword search engine rankings. Marketers can also find link partners; keep tabs on the competition and AdWords
campaigns to find new keyword opportunities.
Price: Limited free version or paid versions offered at $249 or $599
SEO Powersuite is a downloadable suite of software that offers rank checking, website audits, SEO competitor assessment and back link checking software.
While this is an all in one solution for all SEO needs, it does tend to be cumbersome and requires paid updates as search engine algorithms change.
Let’s face it, remembering multiple logins for paid search is a pain. Google and Bing also don’t offer advanced reporting or tracking options such as
on-click tracking. Competition research is also not a feature that Google and Bing offer. The good news is there’s a ton of tools that can help with this
AdWords and adCenter Editor
AdWords and Bing have free applications for managing multiple accounts in the form of downloadable standalone editors. These editors enable easy
copying of ads, keyword research and the ability to find and replace URLs. The only drawback though is that while AdWords Editor works with both PC and
Mac operating systems Bing only works on PC’s. The editors also do not show campaign performance or search queries so logging into AdWords or adCenter (in
the browser) is still needed in order to optimize.
Price: Varies based on spend
Users have the ability to combine adCenter, Facebook and AdWords paid search accounts into one account. Advanced conversion tracking options such as
on-click tracking are possible and bid settings can be changed to keep an account at a specific ROAS.
Price: Free for a limited report or from $79.95 to $149.95 per month
SEM Rush is competitor research tools that gives keyword suggestions and displays organic results for selected keywords. For paid search campaigns it
gives keyword suggestions and average CPC’s.
Price: Free for a limited report or Monthly, Annual, Agency or SEO report
Spyfu offers all the same features as SEM rush but also shows competitor ads, ad change trends and can be used for SEO keyword research because it
states ranking difficulty. It also offers SEO and PPC reports for clients.
Multiple social media clients and accounts present the same problem as PPC accounts because they require logins to multiple accounts. In addition to
this you can’t schedule posts. Here’s my favorite tool.
Price: Free for personal use $8.99 a month for up to 8 accounts
Allows for the management of multiple social media accounts on one dashboard and organizes your messages from followers, offers a link shortening tools
and allows for the scheduling of posts. Hootsuite offers a mobile app, too.
Sometimes there’s just not enough staff to take on all the new clients. Here are some of my favorite outsourcing resources.
Pricing: $5 for most gigs
You get what you pay for and sometimes you get burned if you’re not careful and thorough in your evaluations, but in general, mundane tasks like link
building can be assigned to workers for just $5.
Pricing: From $0.13-$0.72 per word
With the updated Google algorithm, quality content is more important than ever but many businesses can’t afford to hire internal copywriters.
Textbroker’s service provides copywriting services from a variety of copywriters. Clients can choose from 2-5 star quality content with fairly quick
Need a more permanent employee? oDesk offers US and foreign based SEO contractors and has tests that all contractors can take to prove their skills.
There are so many other resources out there for managing day to day agency tasks. What are some of your favorite tools?
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