3 Things That Make Pay Per Text Ads the Best Monetization Strategy for Your Blog

7Search offers a wide range of money making ad opportunities. The best fit for you will depend on the type of website you run. If you run a blog and are a heavy content creator, 7Search’s Pay Per Text ads are far and away the best option to monetize your blog or news site.

1. Pay Per Text ads are in-line

Embed your ads in your articles and content without distracting the reader. Free up valuable, above the fold screen real estate for your content and monetize the words of your choosing. It’s a simple hyperlink that when clicked, will take your users to relevant search results.

2. Super easy to create and implement

Pay Per Text ads are a snap to implement into your site. Simply enter in the URL’s you’re going to display the ads on, choose the category of ads you want displayed and the relevant keywords and phrases.

Once you’ve got that done, we’ll generate the code! Take that code and put it on your site and boom(!), you’re displaying 7Search Pay Per Text ads.

3. Get paid!

Put the 7Search Pay Per Text ads on your site and earn some serious money! Partners (you, the website owner and administrator) will earn 50% of the bid prices each time your users click on a Pay Per Text ad and successfully go to an advertiser’s website. That adds up quick!

Talk to a 7Seach team member today to get started! You can call email or chat!


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New Feature Alert: Link your 7Search PPC and 7Search Display Accounts!

As our display platform matures, our advertisers will notice more integration between our PPC and Display andvertising platforms.

Previously, advertisers on both platforms had separate logins for their PPC and display accounts making it necessary to sign into each independently of each other. That need is a thing of the past! Advertisers can now link Display and PPC accounts and only have to login once to access both.

Now you can manage your Display ads right from your PPC account.

Sign in and click on the “Display Ads” tab as shown above to link your Display and PPC accounts. If you haven’t created a Display ad account, you’re missing some quality traffic. We’re doing great things with our rich media ads. Click that tab and sign up as a 7Search Display advertiser!

We’ve spent over a year testing and improving our display network. See what we’ve accomplished. We’ve gotten great feedback so far and will be expanding the platform even further. If you have any suggestions be sure to let us know! You can make your suggestions heard on our Facebook and Twitter pages!


7Search Spotlight: Ad Scheduling Tool

did_you_know

Did you know your 7Search advertising account features a little known gem that can help improve campaign performance? Our available Ad Scheduling Tool allows users to set their ads to run during specific times throughout the day. It also allows users to turn off ads, or lower the bids they pay for the traffic during off peak times.

Want access to this tool? Email us today to have it activated in your account!

Getting started is quick and easy following the steps below:

  • Step 1: Go to the My Campaigns page and click on the ad you wish to modify. This will direct you to the Manage Keywords page for that campaign.
  • Step 2: Click the Edit Campaign Link.
  • Step 3: Scroll to the bottom of the page & click the Edit link under Campaign Scheduling.
  • Step 4: Update to the appropriate time zone for your offer (very important)
  • Step 5: Click the boxes for the times that you wish to disable your campaign. Darken the “off” circle, and click the Apply button:
  • Ad Scheduling Tool

  • Step 6: Review Your New Settings in the Campaign Scheduling section:
  • 7Search Ad Schedule

Pro Tip: You can also choose to lower your bids during off peak times instead of pausing your ad altogether. Darken the “bid adjust down %” circle to access this feature. You will still need to choose the corresponding time boxes and click “apply” when done.

*Please notify us if any issues or inconsistencies occur so that we can quickly address them. Please note that there may be a small percentage of carryover clicks as our partners cache their systems. The discrepancy will be minimal.

The 3 Things You Need to Know About Accessory Ads

Accessory Ads are the easy way to publish 7Search ads on your blog or ecommerce site (or any webpage you want to advertise on).

So, what are Accessory Ads? Simply put, Accessory Ads are 7Search’s comparable offering to AdSense. Accessory Ads are not a 1:1 equivalent to AdSense, there are plenty of differences between the two products. Accessory Ads are a “zone” of PPC ads on your site that will rotate. Accessory Ads are contextually aware so they complement your content, and that should help you generate revenue too!

This is what Accessory Ads look like:

Very simple, very clean!

So here’s what you need to know:

  1. You can choose the category of ads you want displayed on your site in the Accessory Ads space. This ensures that you’re not promoting competitors on your site, and that you’re delivering ads that are relevant to your visitors.
  2. Every click on a 7Search ad earns you money. Specifically, you’ll earn 60% of the value of the keyword. Contact our team if you want to find out more about our partnership offerings.
  3. Accessory Ads are auto-optimizing. The ads that have the most engagement on your site are shown with greater frequency to increase your revenue.

If you’re looking for a simple monetization strategy for your website, look no further than 7Search Accessory Ads. Accessory Ads are simple and they’re smart, not to mention really easy to implement.

Find out more about them here, or reach out to our team and talk to someone about Accessory Ads. Don’t hesitate to reach out on our Facebook and Twitter pages either!


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6 Steps to Get the Sale

1. Be human, be clear

Oftentimes for an online business, their ads are typically the first introduction to a potential customer. The ad itself can take any form. It could be a PPC text ad or a banner display ad. On the 7Search network it could be either. Whatever medium you choose to use, your goal is to target and attract new customers to your site.

First impressions make an impact, and in this case your ad has to make that impact, so make sure it’s a good one. Start with being human – address your potential customer like you would a friend. For example, your ad could say something like “Are you looking for a great price on TVs?” instead of “Televisions at a great price!” Address the consumer, get their attention by being human and engaging them in conversation.

2. Don’t be ambiguous

Building upon the human approach, be absolutely clear when making a statement. No one likes, or trusts, wishy-washy statements. Don’t give a potential customer an excuse to overlook your ad and move on to the next one. Continuing with our ad above, a good extension of that would be “Are you looking for a great price on TVs? We guarantee the lowest prices online.” That’s much more confidence inspiring than saying “Our prices are usually the best.”

3. The call to action should be clear

The ad for our TV retail website now incorporates the human and direct approach. The only thing missing is the call to action. Make sure the call to action is a clear invitation to get the user to do what you want. This is a fine line to tread. It shouldn’t be “Buy our TVs now” (It’s a strong call to action, but don’t be a bully!)

You also don’t want to make a call to action that beats around the bush. Something like “Visit our website to find the perfect deal for you” is a great call to action. Who doesn’t want the perfect deal? It’s human, it’s clear and it’s enticing. If you’re in the market for a TV and you read:


“Are you looking for a great price on TVs? We guarantee the lowest prices online. Visit our website to find the perfect deal for you.”

That is a perfect ad. It addresses a problem, reinforces your value proposition as the solution to the problem and it makes a sincere case for the viewer to click on the ad and find out more about what you’re talking about.

Now let’s move on beyond the ad to ensure a sale.

4. Be forthright (with pricing)

Now that you’ve used your ad successfully to get a viewer to your site, what do they see? Is it the home page of your consumer electronics site? No. It should be a landing page dedicated to TVs or at least a product page featuring all your TVs sorted by best price. Our ad promised the best prices, so we’re going to do our best to show off that that is true, right away.

5. Make first steps very easy

Large buttons that say “Buy this” is a no-brainer, but does your product page answer all of the potential questions the customer may have? Be sure to include a thorough product description, plenty of pictures and if you’re going above and beyond, an FAQ as well as outside reviews to strengthen how great this product is. Your product page should sell the product and be a great resource, too.

6. Be supportive

Customers can be finicky, so inspire confidence even after the purchase. Always send out a confirmation email of the order. Update your customers on the shipping process. Answer any follow-up questions they may have. As a company that is new to this customer, try to ensure the best experience possible so that you can keep the customer and have them tell their friends. That’s the power of a well-placed and excellently executed ad.


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Impressions Matter

On a network like 7Search, it’s easy to overlook a Key Performance Indicator (KPI) like impressions. That’s because our PPC network is based on a Cost Per Click (CPC) model. Advertisers pay for each click they receive, with the actual amount paid based on the amount bid. With a CPC model (like 7Search’s) it’s easy to fall into the trap of not worrying about ad impressions. You’re not charged by impressions so why does it matter, right? Wrong. Here’s why your ad impressions matter:

As a 7Search advertiser, you’re not charged on an impression(CPM) basis and that's a good thing. With CPC you're paying per ad engagement, which is a great model! It allows for you to accurately judge how great your ads really are based on the clicks they get. Impressions on 7Search are important because they can be a good indicator of overall campaign health. There are two things to look out for when it comes to impressions – 1. You have lots of impressions and very few/no clicks. 2. The amount of impressions your campaigns are generating are very low. Let’s take a look at each scenario individually.

1.) Lots of impressions, but very few/no clicks

Some may (incorrectly) think this is an indirect positive of their 7Search campaign. Their ads are being seen by a lot of people and they’re not paying for it. Win-win! Nope, that is absolutely not the case. Try asking yourself why no one is clicking on your ads. Isn’t that the goal? Get people to click on your ads, go to your website, and complete a desired action? Yes, that is the goal -- don't lose sight of it.

When I see a campaign with very high impressions and low clicks, my immediate strategy is to change the ad copy and see if that makes a difference. If that doesn’t make a difference, it’s time to change the keywords in my campaign so that it’s more targeted to the users I’m going after. Remember, optimize for clicks and conversions. Keep an eye on your impressions and make sure people are interacting with your ads.

2.) The number of impressions are very low

It’s hard to justify spending time tweaking and optimizing a campaign when hardly anyone is seeing your ads. On 7Search there are two possible reasons why your ad impressions are low.

First, take a look at your keywords and what you’re bidding on them. Our handy Keyword Suggestion Tool can help with that. Are you being outbid? If the top bid is $0.11 and you’re bidding $0.05, your ad is being buried. Step up and bid $0.12 so that you are the top bidder and so your ads can be seen. Do this with all of the keywords in your campaign to maximize your exposure.

Second, if increasing your bids does not work, it’s possible that you’ve over-optimized your campaign and the targeting parameters are too narrow. As an example, it's possible to have just ten keywords in a campaign, and that's not a bad thing if those keywords are receiving a large number of searches. See the Keyword Suggestion Tool to make sure your keywords are generating a good amount of traffic. If the ten keywords aren’t getting a lot of searches, it’s time to look into adding some broader terms to your campaign to increase exposure. In the same vein, open up your targeting options so you are targeting a wider geographic area.

Don’t limit your campaigns, use broad keywords to see what works and then drill down and optimize. Starting with limitations can be tough, so keep the initial campaign as unfettered as you can, while sticking to basic, broad keywords in the category you’re targeting.

So while we do offer an awesome, transparent CPC bidding model, keep an eye on your impressions. They can tell you more than you may think. Now go create some killer campaigns!


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7Search’s 2013 Trade Show Circuit is Coming to a Close!

Our last shows of the year are only a week away. Come see us in New York at AdTech or in our home city of Chicago at SES.

AdTech New York – November 6th and 7th at the Javits Convention Center

If in New York for AdTech, come see us at booth #511. As usual we’ll be talking all things 7Search PPC, and discussing our new Display Network. We’re also going to be showing off our newly redesigned Keyword Suggestion Tool! You can check it out for yourself here.

If you can’t make it, follow along with developments on our Twitter page. You can also following the #adtechny to see what everyone’s saying about the event.

SES Chicago – November 4th through the 7th at the Chicago Marriott Downtown Magnificent Mile

If you’ve attended an SES show in the US in the last couple years, you’ve almost certainly seen our team exhibiting. At this year’s SES Chicago show, we’re taking a different approach. We’re sponsoring the Day 2 Keynote and a few of the track sessions. If you’re looking for us, here’s how to find us:

Day 1

We’re sponsoring all of the sessions in the Paid Track, starting at 10:30am to 4:30PM. Be on the lookout for our staff outside of the track, as always we’ll be talking all things 7Search!

Day 2

We’re sponsoring the keynote event. The speakers are Daina Middleton and Adam Singer.

We’re going to be available to talk to at the Meet the Experts Roundtable on both day 1 and 2, the topic of discussion will be Keyword Analysis. Stop by to chat!


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Take Your Brand New Business from 0-100

Imagine you’ve got the idea, the product, the website and the resources to sell the next big thing. There’s nothing more frustrating than a slow day 1 of business. You’re at the peak of your enthusiasm, only to be let down with flat traffic. You have a Facebook page, an actively engaged Twitter following, and your SEO is top-notch, you just need the traffic. What do you do? How do you go from 0 to 100? How do you kickstart traffic that is actually interested in doing business with you? You know who your customers are. You’ve done the market research and you’re aware of what demographics will respond favorably to your offering.

As a smart entrepreneur, you know what you need to do. Advertise. Start with PPC and Display. Take your sales pitch and condense it into an easily digestible message, one that can be communicated at a glance. Come up with goals, a budget and go to town.

So why is advertising online the first option for an entrepreneur trying to drive to traffic to their site? There are 3 parts to the answer.

  1. Advertising gets you traffic immediately by getting your message in front of people immediately.
  2. You’re able to control the message. Feel like your call to action could be stronger? Change it. You’re able to experiment and improve your ads at will.
  3. Control who sees your ads. All that market research you did. Those demographics you suspect might respond well to your product. Targeted advertising gives you the opportunity to validate your research. Targeting can get very specific, so use that to your advantage. Keep your budget in check and your ROI up.

Online advertising works! Go from 0-100 in as much time as it takes you to setup a campaign. Adjust and tweak on the fly and start building a base of loyal customers. You don’t have to take out an expensive ad, release it into the wild, and hope that it performs. The level of control is nothing short of satisfying for budding entrepreneurs. The best part is that it’s scalable! Doing well? Ramp up your budget and get more exposure. Every entrepreneur with a website should learn about advertising online. It’s simply the best way to start driving customers to your website.

If you’re brand new to the world of internet advertising, the 7Search team has your back! Every new advertiser is automatically enrolled in our New Advertiser Training program, so you can have all your questions answered and be armed with the knowledge to create successful 7Search campaigns. Try out our PPC and Display networks and get started driving traffic to your site.


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Your Keywords are Your Campaign

Online marketing can sound very easy to a beginner. “Online marketing” is such a catch-all phrase that it can be misleading, and if you’re not careful, it can lead to getting in over your head, beginner or not. It’s become an umbrella term, under which, you can place many types of distinct marketing practices. Among them are: social media marketing, SEM (which branches into PPC, display, remarketing etc.) SEO, organic growth, community management, email marketing, content marketing, and affiliate marketing. That’s only naming a few. In a nutshell, online marketing, marketing online, or digital marketing, whichever term you prefer (not necessarily listed here), is a very diverse field. Don’t take my word for it, check out the Wikipedia entry!

All of these separate disciplines of digital marketing do share some common properties. Whether you’re posting on your company’s Facebook page or serving up text ads, your goal is to reach people online that have not necessarily heard of you before. You’re trying to reach people with some sort of creative content optimized to catch the eye of a potential customer. How do you decide who to reach? You’re doing some form of targeting, and overwhelmingly, it boils down to search. Example: You sell shoes, so you make sure you’re mentioning “shoes” in your ads and your website copy so that when someone searches up “shoe cleaning” on YouTube, your ad is being displayed to them (when appropriate, we’ll get into that later), or they’re seeing your website organically in search engine results for similar terms. That’s a good thing because you’re aligning yourself with a complementary product and you’re getting the attention of someone that wasn’t necessarily looking for you to begin with.

That’s the most important point to keep in mind. You have to be aware of what your potential customers are looking for and boil those things down into a list of keywords. Whatever product or services you’re attempting to sell online, always be aware of how people will find you. They will find you and your product through search. What search terms are your customers using online?

Keywords are especially important to us here at 7Search. When you become a 7Search advertiser you create a campaign that serves text ads. The text ads are served to an audience dependedt on the keywords the audience is using. Check out our Keyword Suggestion Tool to get a look at the volume of keyword searches (preferably keywords that are relevant to you and your business) on our network and how much they cost per click.

Let’s go back to our shoes example when coming up with keywords. When creating your list you want to separate them into categories that you decide are appropriate. For our purposes we’ll separate them into specific, broad, negative and complementary.

When coming up with broader keywords, stick to the same vertical, but you can up the complexity and start using terms that encompass more, like “shoes, loafers, boot, running shoes, dress shoes etc.” You’re quite literally broadening the search terms and opening the doors for a wider audience to find you. With smart use, broad keywords can bring in massive amounts of traffic. The use of broad keywords can be a slippery slope too, while broadening the scope of your keywords, make context your top priority and try to stay as close to relevant as possible. Using “t-shirts” as a keyword when you sell shoes, isn’t going to help you, in fact, it will probably hurt you.

With context in mind, let’s talk about negative keywords. Negative keywords are essentially modifiers that let the 7Search network know what keywords you don’t want your campaign to be associated with. The most common example of a negative keyword is the word “free”. If someone’s doing a search for “free shoes”, you don’t want to show them your ad because, in all likelihood, that person is not going to make a purchase. Rather than risk an irrelevant audience taking a bite out of your budget, add “free” to your negative keyword list and exclude them all together! Another example would be “sell shoes online”, you would make “sell” a negative keyword because you want users that will BUY your shoes, not users that want to sell their own shoes.

Don’t let complementary keywords go by the wayside either. Again, context has value. People that buy shoes probably need socks. “Socks” would be a good keyword, it wouldn’t hurt to carry socks in your store either to make it even more relevant. Don’t pass up the cross-sell opportunity!

This is only scratching the surface, but you begin to see how all of this is related to that umbrella term of online marketing. There are many paths that customers could potentially find you by. You can be posting on social media, creating product description pages and buying ads on networks like 7Search. Whatever you’re doing the customers’ path starts with search terms and the keywords they use. Put yourself in their shoes and make it easy for your customers to find you. A keyword list does not have to be long and full of obscure terms, try to keep it quality and contextually relevant!


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Our Holiday Promotion is Live - Start Your First 7Search Campaign Now!

When it comes to the holiday season, being on top of your marketing is key. A good marketer knows not to put all of their eggs in one basket, it’s vitally important to diversify. If you’ve been considering expanding your paid search marketing for the holidays and have been going back and forth on whether or not to give 7Search a shot, this is the perfect time to jump in!

Why? We’re giving away presents! Get ahead of the competition with our holiday promotion. Sign up now and spend a $100 by September 30th and we’ll give you an additional $50 to spend on your holiday campaigns. Here’s what you have to do to get an extra $50 in your stocking.

  • You have to be a new advertiser on the 7Search Network
  • Sign up through this page or
  • When opening your account, use promo code HEADSTART13
  • Once you’ve spent your first $100, we’ll automatically add the bonus $50 to your account.

Keep in mind, once you’ve signed up, you have to spend your first $100 by November 30th. If you don’t, you won’t receive the bonus bucks. When you do have the bonus $50, you can use it whenever you like! The bonus bucks are non-refundable and will expire on November 30th. The promotion is only for the 7Search PPC Network. It does not apply to the 7Search Display Network.

Sign up today and get $50 for your holiday marketing blitz! It is prime shopping season, so let’s get going! Remember, advertising on 7Search gets you a higher return on your investment. We also have live customer service, so be sure to consult with one of our experts when optimizing your campaigns for maximum conversions!


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The Redesigned and Refreshed 7Search Keyword Tool

The 7Search Keyword Suggestion Tool has gotten a major visual overhaul recently and it couldn’t have come soon enough now that Google’s keyword tool is no longer in service. In fact, it looks like the replacement, Keyword Planner, isn’t really getting the best response either. It’s time to start looking for alternatives, and 7Search’s Keyword Tool is a great place to start. You can find it here. Hit ctrl+D and add it to your bookmarks.

Here’s a run down of everything the 7Search Keyword Tool can do for you:

  • Find how many times a keyword on the 7Search network has received searches.
  • See what the top bids are for searched keywords.
  • Find keyword activity for specific keywords.
  • Be able to see click and cost estimates.
  • Use the built-in Cost Per Click Tool to see what an advertiser’s CPC is and what their ads look like

These are terrific features for keyword research and competitive research. The best part is that the tool is publicly accessible and anyone can use it. For 7Search advertisers it’s especially helpful to have a transparent tool that tells you exactly what’s going on, on our network. 7Search advertisers love that they can tell exactly how much keywords are going for so they can budget accordingly.

Give it a try today, and tell us what you think about the new look! Be sure to bookmark the tool so that you can easily find it and make it a part of your regular keyword research arsenal.


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SES is Next Week in ‘The City by the Bay’

7Search will be in San Francisco next week for the Search Engine Strategies show. If you’re attending the conference, you can find us in the exhibition hall September 11 and 12 at booth #601. This year’s keynote is going to be delivered by the charismatic and incredibly entertaining Jeff Hayzlett, former CMO of Kodak-Eastman and best-selling author of Business Change.

As always, SES will be holding top-notch sessions covering paid, owned, earned and integrated media as well as tracks dedicated to email and business intelligence. The full list of speakers can be found here. Notable speakers that cannot be missed are Tim Ash of SiteTuners.com, Bryan Eisenberg, a NYTimes best selling author, and Noran El-Shinnawy, Director of Marketing at Onestop. Be sure to drop in on Dax Hamman from Chango as well as Aaron Levy from SEER Interactive. Those two always deliver practical, actionable advice!

You can find some of the best companies in the industry exhibiting at SES San Francisco, here’s a full list.Right at the top of the list, you’ll find us! We’re going to be having product demos and talking PPC and Display. If you didn’t already know, we launched the 7Search Display Network just under a year ago. We anticipate answering a lot of questions, consuming fish tacos, meeting new people and reconnecting with many of our amazing advertisers and publishers.

If you’re in San Francisco for SES, be sure to stop by and see us! Remember, we’re at booth #601. There will be a special advertiser promotion you can find out more about only at the show, and we’re holding a drawing for a tablet too!

See you next week, San Francisco!


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How Does Search Marketing Fit Into Your Online Presence?


Photo Credit: Intersection Consulting

Making your company or product known online should involve many different methods – not just one or two. The more methods that your company uses, the wider your audience is going to be. When you’re looking for proven tools to get your message out, search marketing ought to be one of them.

Search Marketing Should Follow SEO

Search engine marketing (SEM), or pay-per-click (PPC) in particular, is a powerful tool that can bring the right targeted audience to your website quickly. After all, they are using the keywords that you have targeted, and you can be sure that they are probably looking for what you are offering. Once your website has been search engine optimized (SEO), search engine marketing ought to be the next step.

Search engine optimization will help your website rank higher in the search engines, but it will take time to do so. Google uses a number of factors to rank websites, and time in existence is one of them. Using search marketing will enable you to bypass the time element and start getting immediate results.

PPC Campaigns Can Bring Instant Traffic

Using a PPC campaign, such as 7Search PPC or Google Adwords, can bring a quick flood of traffic to your landing page. This can happen even if your website or blog is new because the search engine's PPC campaign will put your ad where it can be seen.

Establish a Budget Before Starting SEM Campaigns

Search engine marketing (SEM) is not a style of marketing that you should set up quickly. Because of the potential cost involved, you need to do everything carefully and right, so that you get a good ROI. Choose your budget wisely, and proceed slowly. If you have not tested it yet, remember that it is possible to blow your whole budget in a day or two, unless you limit the number of clicks per day, and watch it carefully. You should not use it until you thoroughly understand how it works.

Although there are some high-priced keywords out there, it is not necessary to use them to get traffic. Long-tail keywords work well to get niche traffic, and some of these can be obtained for a very low price.

Thoroughly Test Your Keywords and Ads

A good SEM campaign requires that you test and refine, and test and refine some more, for all the variabls involved. This includes your keyword selection, the wording of your ads and their placement, and your landing pages. Split testing will need to be performed until you are satisfied with the results. Due to the nature of the internet and the sudden changes that can occur, your campaigns will have to be watched constantly.

There are two ways you can conduct a search marketing program for your website. You can learn it yourself, take the time to set it up, write your ads and landing pages, and test it. Or, you could hire an expert team to do it for you, which would mean better results sooner.

About the Author

Mike Valles is an author who writes on a wide variety of topics, including building and guarding your online reputation.



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Become a Well-Rounded Online Marketer with these Tools

Running an ad agency is no easy task. Agencies are always taking on multiple projects at once which leaves little time for anything, let alone lunch. So how can an agency handle multiple projects efficiently without working 24/7? The answer is to work smarter, not harder by using tools designed to make your workflow more efficient. This article will cover some of the most commonly used tools by ad agency professionals.

SEO tools

Imagine what could be accomplished through the automation of common SEO tasks such as website assessments; link building and competition research. Fortunately there are several tools that can help.

Raven Tools

Pricing: $99-$249 per month

Raven is of the most popular tools for SEO agencies because it combines SEO tasks such as site audit, keyword research tools, rank tracking and site performance assessment tools into a neat suite of applications. In addition to these, Raven offers competitive research tools for social media, content and PPC management tools.

Woorank

Price: Free for initial assessment $149 per month for the agency versions with up to 5 projects and unlimited website reviews.

Woorank is an automated website assessment tool that checks for some of the most important SEO, social media, security and usability features a website should have. Input the clients’ URL and Woorank will generate a report that starts with the top 5 most important changes that need to be made, and then moves on to show a snapshot of website visitors, social media presence, look of the site to mobile visitors, basic SEO, content checks, keyword checks, authority, backlinks, usability, security and finally a check on the technology used.

Traffic Travis

Price: $97 per year or limited free version available

Traffic Travis is downloadable software that performs an SEO health check, uncovers technical mistakes that may affect rankings, finds out which competitors outrank the client and monitors keyword search engine rankings. Marketers can also find link partners; keep tabs on the competition and AdWords campaigns to find new keyword opportunities.

SEO Powersuite

Price: Limited free version or paid versions offered at $249 or $599

SEO Powersuite is a downloadable suite of software that offers rank checking, website audits, SEO competitor assessment and back link checking software. While this is an all in one solution for all SEO needs, it does tend to be cumbersome and requires paid updates as search engine algorithms change.

Paid Search

Let’s face it, remembering multiple logins for paid search is a pain. Google and Bing also don’t offer advanced reporting or tracking options such as on-click tracking. Competition research is also not a feature that Google and Bing offer. The good news is there’s a ton of tools that can help with this process.

AdWords and adCenter Editor

Price: Free

AdWords and Bing have free applications for managing multiple accounts in the form of downloadable standalone editors. These editors enable easy copying of ads, keyword research and the ability to find and replace URLs. The only drawback though is that while AdWords Editor works with both PC and Mac operating systems Bing only works on PC’s. The editors also do not show campaign performance or search queries so logging into AdWords or adCenter (in the browser) is still needed in order to optimize.

Searchforce

Price: Varies based on spend

Users have the ability to combine adCenter, Facebook and AdWords paid search accounts into one account. Advanced conversion tracking options such as on-click tracking are possible and bid settings can be changed to keep an account at a specific ROAS.

SEM Rush

Price: Free for a limited report or from $79.95 to $149.95 per month

SEM Rush is competitor research tools that gives keyword suggestions and displays organic results for selected keywords. For paid search campaigns it gives keyword suggestions and average CPC’s.

Spyfu

Price: Free for a limited report or Monthly, Annual, Agency or SEO report

Spyfu offers all the same features as SEM rush but also shows competitor ads, ad change trends and can be used for SEO keyword research because it states ranking difficulty. It also offers SEO and PPC reports for clients.

Social Media

Multiple social media clients and accounts present the same problem as PPC accounts because they require logins to multiple accounts. In addition to this you can’t schedule posts. Here’s my favorite tool.

Hootsuite

Price: Free for personal use $8.99 a month for up to 8 accounts

Allows for the management of multiple social media accounts on one dashboard and organizes your messages from followers, offers a link shortening tools and allows for the scheduling of posts. Hootsuite offers a mobile app, too.

Outsourcing Resources

Sometimes there’s just not enough staff to take on all the new clients. Here are some of my favorite outsourcing resources.

Fiverr

Pricing: $5 for most gigs

You get what you pay for and sometimes you get burned if you’re not careful and thorough in your evaluations, but in general, mundane tasks like link building can be assigned to workers for just $5.

Textbroker

Pricing: From $0.13-$0.72 per word

With the updated Google algorithm, quality content is more important than ever but many businesses can’t afford to hire internal copywriters. Textbroker’s service provides copywriting services from a variety of copywriters. Clients can choose from 2-5 star quality content with fairly quick turnaround time.

oDesk

Pricing: Varies

Need a more permanent employee? oDesk offers US and foreign based SEO contractors and has tests that all contractors can take to prove their skills. There are so many other resources out there for managing day to day agency tasks. What are some of your favorite tools?

About 7Search

7Search.com has been a leading Pay Per Click Search Engine Advertising and Affiliate Network since our inception in 1999. Our PPC traffic rocks and our keywords costs are some of the lowest in the industry. We provides thousands of web entrepreneurs that may not be able to afford to advertise on bigger search engines with an economical and measurable opportunity to obtain Internet traffic and generate revenue through their online presence. For more information about our ad network please contact us today.

posted by jyaniz | 3 Comments

Join 7Search in Philly at Affiliate Summit East!

The 7Search team is exhibiting at Affiliate Summit East August 18th through the 20th. This year’s Affiliate Summit East has changed cities, so instead of New York City, we’re now meeting in Philadelphia at the Pennsylvania Convention Center. As always, we’re looking forward to meeting everyone in attendance! We’re going to be in the expo hall at booth #811. The team will be doing 7Search advertising platform demonstrations and answering any and all questions you may have.

We’re also going to have a 7Search table at the Meet Market on Sunday. The table is #160, so be sure to stop by, we’d love to meet you. It’s a gathering of individuals and companies much like the exhibit hall. However, instead of distracting exhibits, overwhelming crowds and the inexplicable sense of urgency, the Meet Market is a simple face to face meet and greet affair for professionals. Companies set up their tables with simple signage and business cards. This is social networking in real life and Affiliate Summit has done a great job facilitating the event.

We’re going to have a special Affiliate Summit East only advertiser promotion, so be sure to stop by at booth #811 to find out what it is. While there, enter our raffle to win a tablet!

If you can’t make it to the show, we’ll be updating our followers on Facebook and Twitter with everything remarkable coming out of this year’s Affiliate Summit so be sure to follow along. You can also follow along with hashtag #ASE13 on Twitter.



posted by A.Umer | 0 Comments