SES is Next Week in ‘The City by the Bay’

7Search will be in San Francisco next week for the Search Engine Strategies show. If you’re attending the conference, you can find us in the exhibition hall September 11 and 12 at booth #601. This year’s keynote is going to be delivered by the charismatic and incredibly entertaining Jeff Hayzlett, former CMO of Kodak-Eastman and best-selling author of Business Change.

As always, SES will be holding top-notch sessions covering paid, owned, earned and integrated media as well as tracks dedicated to email and business intelligence. The full list of speakers can be found here. Notable speakers that cannot be missed are Tim Ash of SiteTuners.com, Bryan Eisenberg, a NYTimes best selling author, and Noran El-Shinnawy, Director of Marketing at Onestop. Be sure to drop in on Dax Hamman from Chango as well as Aaron Levy from SEER Interactive. Those two always deliver practical, actionable advice!

You can find some of the best companies in the industry exhibiting at SES San Francisco, here’s a full list.Right at the top of the list, you’ll find us! We’re going to be having product demos and talking PPC and Display. If you didn’t already know, we launched the 7Search Display Network just under a year ago. We anticipate answering a lot of questions, consuming fish tacos, meeting new people and reconnecting with many of our amazing advertisers and publishers.

If you’re in San Francisco for SES, be sure to stop by and see us! Remember, we’re at booth #601. There will be a special advertiser promotion you can find out more about only at the show, and we’re holding a drawing for a tablet too!

See you next week, San Francisco!


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How Does Search Marketing Fit Into Your Online Presence?


Photo Credit: Intersection Consulting

Making your company or product known online should involve many different methods – not just one or two. The more methods that your company uses, the wider your audience is going to be. When you’re looking for proven tools to get your message out, search marketing ought to be one of them.

Search Marketing Should Follow SEO

Search engine marketing (SEM), or pay-per-click (PPC) in particular, is a powerful tool that can bring the right targeted audience to your website quickly. After all, they are using the keywords that you have targeted, and you can be sure that they are probably looking for what you are offering. Once your website has been search engine optimized (SEO), search engine marketing ought to be the next step.

Search engine optimization will help your website rank higher in the search engines, but it will take time to do so. Google uses a number of factors to rank websites, and time in existence is one of them. Using search marketing will enable you to bypass the time element and start getting immediate results.

PPC Campaigns Can Bring Instant Traffic

Using a PPC campaign, such as 7Search PPC or Google Adwords, can bring a quick flood of traffic to your landing page. This can happen even if your website or blog is new because the search engine's PPC campaign will put your ad where it can be seen.

Establish a Budget Before Starting SEM Campaigns

Search engine marketing (SEM) is not a style of marketing that you should set up quickly. Because of the potential cost involved, you need to do everything carefully and right, so that you get a good ROI. Choose your budget wisely, and proceed slowly. If you have not tested it yet, remember that it is possible to blow your whole budget in a day or two, unless you limit the number of clicks per day, and watch it carefully. You should not use it until you thoroughly understand how it works.

Although there are some high-priced keywords out there, it is not necessary to use them to get traffic. Long-tail keywords work well to get niche traffic, and some of these can be obtained for a very low price.

Thoroughly Test Your Keywords and Ads

A good SEM campaign requires that you test and refine, and test and refine some more, for all the variabls involved. This includes your keyword selection, the wording of your ads and their placement, and your landing pages. Split testing will need to be performed until you are satisfied with the results. Due to the nature of the internet and the sudden changes that can occur, your campaigns will have to be watched constantly.

There are two ways you can conduct a search marketing program for your website. You can learn it yourself, take the time to set it up, write your ads and landing pages, and test it. Or, you could hire an expert team to do it for you, which would mean better results sooner.

About the Author

Mike Valles is an author who writes on a wide variety of topics, including building and guarding your online reputation.



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Become a Well-Rounded Online Marketer with these Tools

Running an ad agency is no easy task. Agencies are always taking on multiple projects at once which leaves little time for anything, let alone lunch. So how can an agency handle multiple projects efficiently without working 24/7? The answer is to work smarter, not harder by using tools designed to make your workflow more efficient. This article will cover some of the most commonly used tools by ad agency professionals.

SEO tools

Imagine what could be accomplished through the automation of common SEO tasks such as website assessments; link building and competition research. Fortunately there are several tools that can help.

Raven Tools

Pricing: $99-$249 per month

Raven is of the most popular tools for SEO agencies because it combines SEO tasks such as site audit, keyword research tools, rank tracking and site performance assessment tools into a neat suite of applications. In addition to these, Raven offers competitive research tools for social media, content and PPC management tools.

Woorank

Price: Free for initial assessment $149 per month for the agency versions with up to 5 projects and unlimited website reviews.

Woorank is an automated website assessment tool that checks for some of the most important SEO, social media, security and usability features a website should have. Input the clients’ URL and Woorank will generate a report that starts with the top 5 most important changes that need to be made, and then moves on to show a snapshot of website visitors, social media presence, look of the site to mobile visitors, basic SEO, content checks, keyword checks, authority, backlinks, usability, security and finally a check on the technology used.

Traffic Travis

Price: $97 per year or limited free version available

Traffic Travis is downloadable software that performs an SEO health check, uncovers technical mistakes that may affect rankings, finds out which competitors outrank the client and monitors keyword search engine rankings. Marketers can also find link partners; keep tabs on the competition and AdWords campaigns to find new keyword opportunities.

SEO Powersuite

Price: Limited free version or paid versions offered at $249 or $599

SEO Powersuite is a downloadable suite of software that offers rank checking, website audits, SEO competitor assessment and back link checking software. While this is an all in one solution for all SEO needs, it does tend to be cumbersome and requires paid updates as search engine algorithms change.

Paid Search

Let’s face it, remembering multiple logins for paid search is a pain. Google and Bing also don’t offer advanced reporting or tracking options such as on-click tracking. Competition research is also not a feature that Google and Bing offer. The good news is there’s a ton of tools that can help with this process.

AdWords and adCenter Editor

Price: Free

AdWords and Bing have free applications for managing multiple accounts in the form of downloadable standalone editors. These editors enable easy copying of ads, keyword research and the ability to find and replace URLs. The only drawback though is that while AdWords Editor works with both PC and Mac operating systems Bing only works on PC’s. The editors also do not show campaign performance or search queries so logging into AdWords or adCenter (in the browser) is still needed in order to optimize.

Searchforce

Price: Varies based on spend

Users have the ability to combine adCenter, Facebook and AdWords paid search accounts into one account. Advanced conversion tracking options such as on-click tracking are possible and bid settings can be changed to keep an account at a specific ROAS.

SEM Rush

Price: Free for a limited report or from $79.95 to $149.95 per month

SEM Rush is competitor research tools that gives keyword suggestions and displays organic results for selected keywords. For paid search campaigns it gives keyword suggestions and average CPC’s.

Spyfu

Price: Free for a limited report or Monthly, Annual, Agency or SEO report

Spyfu offers all the same features as SEM rush but also shows competitor ads, ad change trends and can be used for SEO keyword research because it states ranking difficulty. It also offers SEO and PPC reports for clients.

Social Media

Multiple social media clients and accounts present the same problem as PPC accounts because they require logins to multiple accounts. In addition to this you can’t schedule posts. Here’s my favorite tool.

Hootsuite

Price: Free for personal use $8.99 a month for up to 8 accounts

Allows for the management of multiple social media accounts on one dashboard and organizes your messages from followers, offers a link shortening tools and allows for the scheduling of posts. Hootsuite offers a mobile app, too.

Outsourcing Resources

Sometimes there’s just not enough staff to take on all the new clients. Here are some of my favorite outsourcing resources.

Fiverr

Pricing: $5 for most gigs

You get what you pay for and sometimes you get burned if you’re not careful and thorough in your evaluations, but in general, mundane tasks like link building can be assigned to workers for just $5.

Textbroker

Pricing: From $0.13-$0.72 per word

With the updated Google algorithm, quality content is more important than ever but many businesses can’t afford to hire internal copywriters. Textbroker’s service provides copywriting services from a variety of copywriters. Clients can choose from 2-5 star quality content with fairly quick turnaround time.

oDesk

Pricing: Varies

Need a more permanent employee? oDesk offers US and foreign based SEO contractors and has tests that all contractors can take to prove their skills. There are so many other resources out there for managing day to day agency tasks. What are some of your favorite tools?

About 7Search

7Search.com has been a leading Pay Per Click Search Engine Advertising and Affiliate Network since our inception in 1999. Our PPC traffic rocks and our keywords costs are some of the lowest in the industry. We provides thousands of web entrepreneurs that may not be able to afford to advertise on bigger search engines with an economical and measurable opportunity to obtain Internet traffic and generate revenue through their online presence. For more information about our ad network please contact us today.

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Join 7Search in Philly at Affiliate Summit East!

The 7Search team is exhibiting at Affiliate Summit East August 18th through the 20th. This year’s Affiliate Summit East has changed cities, so instead of New York City, we’re now meeting in Philadelphia at the Pennsylvania Convention Center. As always, we’re looking forward to meeting everyone in attendance! We’re going to be in the expo hall at booth #811. The team will be doing 7Search advertising platform demonstrations and answering any and all questions you may have.

We’re also going to have a 7Search table at the Meet Market on Sunday. The table is #160, so be sure to stop by, we’d love to meet you. It’s a gathering of individuals and companies much like the exhibit hall. However, instead of distracting exhibits, overwhelming crowds and the inexplicable sense of urgency, the Meet Market is a simple face to face meet and greet affair for professionals. Companies set up their tables with simple signage and business cards. This is social networking in real life and Affiliate Summit has done a great job facilitating the event.

We’re going to have a special Affiliate Summit East only advertiser promotion, so be sure to stop by at booth #811 to find out what it is. While there, enter our raffle to win a tablet!

If you can’t make it to the show, we’ll be updating our followers on Facebook and Twitter with everything remarkable coming out of this year’s Affiliate Summit so be sure to follow along. You can also follow along with hashtag #ASE13 on Twitter.



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Mobile Banner Ads Now Available - 7Search Display Network

7Search mobile ads

Image via Smaato.com

Tired of fighting for traffic on the same old mobile platforms? Looking for additional traffic for your mobile campaigns? Getting your business in front of mobile users just got easier! 7Search advertisers can now serve mobile sized banner ads across our growing display network.

Available banner sizes include the following:

• X Large - 300x50

• Large – 216x36

• Medium - 162x28

• Small - 120x20

Both CPM and CPC pricing is available.

Ready to get started? Sign Up Here

Questions? Email us today at display@7search.com


Multiplying Your Keyword List

There are great tools online to create a keyword list for your PPC advertising efforts. The problem (you may not be aware of) is that your competitors are using the same list and you may be missing some great keywords that are specific to your products or location. By all means use the lists offered by the experts, but supplement them with your own, unique keyword list. You can start with your list of products and multiply the size of your keyword list relatively quickly using a spreadsheet matrix.

1. In your favorite spreadsheet program, (Microsoft Excel is great!) list all your products or services in the first column, starting on Row 2. Think of all the specific product (or service) types you sell as well as general categories. For example, if you sell ice cream, your list might look something like:

2. In the first row, starting from Column B, list all the appropriate modifiers for your products or services. In this example, you would list the different flavors:

3. Now it is time to multiply the list. This may vary for different spreadsheet programs, but in Excel, in the first empty cell, B2, enter the following formula:

=B$1&" "&$A2

Be sure to leave a space between the quotes because this will keep your keywords properly separated by a space. In the example here, you will now see the keyword “chocolate ice cream” in the cell.

4. Click on cell B2 to highlight it, then double-click on the square in the bottom, right corner; this will pull the formula down through the entire column. You will now have a list like:

5. Highlight cell B2 down to the keyword at the very bottom of the list. Click on the bottom, right corner of the bottom keyword (here “chocolate dessert”) and pull across to the rightmost column (in this example, Column F, “cherry”). When your formula is in all the cells, you will have multiple columns and rows populated with keywords, from “chocolate ice cream” through to “cherry dessert”.

6. Now that you have a huge list of keywords, all that’s left is the need to organize it. Copy and paste each column (starting with Row 2, down) into a fresh sheet in a single column. When you paste them, be sure to select “paste special” and “values” so you are pasting in the actual keywords and not the formulas. Now is a good time to read down your list of keywords and double-check that your list looks correct. For example, you might sell cherry sundaes but not cherry milkshakes, so you would delete the “cherry milkshake” keyword that does not make sense for your business to use.

7. You may want to add other modifying keywords to your keyword list, such as the location of your store. Keeping your keyword list intact, copy and paste your entire keyword list into another spreadsheet. If you have multiple location keywords, for example Toronto, GTA, and Etobicoke, you can repeat the same method as above with the locations across the first row. If you have just one additional keyword you would like to add, simply use column B for your formula. Type the formula in the first cell then double-click on the lower, right corner of that cell to copy it down the whole column. In my example the formula would be:

=”Toronto “&$A2

Be sure to include the space after the word Toronto so your keywords do not run together.

8. Copy the new keywords from column B and paste them below your existing non-geographical keywords in the other spreadsheet; be sure to use “paste special” and “values” so you are not pasting in formulas. Again, double-check your keyword list to make sure they all make sense.

Now that you have your big keyword list, you can still combine it with the ready-made lists available online through the search engines or other sources. Be sure to sort the combined list alphabetically and remove any duplicate keywords. If you think of any keywords that you missed, you can always repeat the methods above later and add them to your master list.

About the author: Suzanne Currie has been a webmaster since 1995 and has worked in online marketing since 2001. She currently lives near Toronto, Canada.

http://www.affiliatesdictionary.com
The Affiliate’s Dictionary – Guide to the affiliate and online marketing terminology you need to know.




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Quickly Create Your Tracking Links

When you have a large keyword list, you may find yourself facing the daunting task of creating a tracking link for each of those keywords. After all, you need to know which keywords are profitable and which are sucking up your PPC funds needlessly. Depending on the format of the tracking link, there is no need to do this by hand. You can quickly create your tracking links using a spreadsheet program, such as Microsoft Excel.

1. Copy and paste your keyword list into a new spreadsheet, in Column A. This could be anything from a handful of keywords to five thousand keywords or more.

For example:

science
biology
chemistry
physics
ecology
science education
biology articles

2. You may need to clean up your keyword list depending on what characters the tracking links support. If you cannot use spaces, for example, you will need to remove the spaces, or insert a dash, or insert whatever character or text you personally prefer. To remove spaces, highlight the column and do a “find and replace”; put a space in the “find” field and leave the “replace with” field blank, and select “replace all”. To replace the spaces with a dash, put a space in the “find” field and put a dash in the “replace with” field. Your entire keyword list will now either have no spaces in each keyword or a dash where the spaces were.

You may have other odd characters in your keywords that are not supported by the tracking links, such as / or @ or # etc. Simply “find” the particular character and leave “replace with” blank.

For example, my keyword list in the example now has dashes instead of spaces:

3. Next, determine the tracking link format for the particular affiliate program you are sending traffic to (or the format of whatever type of tracking link you are using). This will have a landing page and your affiliate ID code, as well as space to insert your keyword, if the particular affiliate program supports keywords. Unfortunately, there are examples of tracking links that will not work with this method, depending on which characters the link contains, if they are similar to characters that the spreadsheet program uses in its formulas. You will be able to see right away if it works or not.

For example, if my website ScienceLives.com had an affiliate program and my affiliate ID was 8888, the tracking link might look like:

http://www.sciencelives.com/8888/keyword

4. Now it is time to add the first tracking link. In my example, in cell B2 I would enter the formula:

="http://www.sciencelives.com/8888/"&A2

When I hit enter, the cell now contains the tracking link for the keyword in cell A2. In my example, it is:

http://www.sciencelives.com/8888/science

If the tracking link has other characters after the keyword field, for example:

http://www.sciencelives.com/8888/keyword/blue

Then the formula should look like:

=”http://www.sciencelives.com/8888/”&A2&”/blue”

The keyword will appear in the appropriate place between the affiliate code “8888” and the modifier “blue”, for example:

http://www.sciencelives.com/8888/science/blue

5. To fill in the rest of the tracking links, click on cell B2 and then double-click on the square in the lower right corner of the cell. You should now have tracking links extending down the entire length of your keyword list.

6. The next step is to clean up your list so you have actual tracking links and not the formulas. If you submit spreadsheets with formulas into the search engines, you may have undesired results. Copy the list of tracking keywords and paste them into the appropriate column of your original keyword list (or create a new spreadsheet with your original keywords copied in). Make sure you select “paste special” and “values” to remove any formulas.

7. In the future, you may want to send traffic to a different landing page. For example:

http://www.sciencelives.com/biology/8888/keyword

Simply highlight the tracking links column and click on “find and replace”. Put the original landing page, sciencelives.com, in the “find” field and put the new landing page, sciencelives.com/biology, in the “replace with” field, and select “replace all”. All your tracking links should now have the new landing page along with their existing keywords.

Now whenever you create a new search engine campaign or switch landing pages, you can save yourself time that you might have spent typing your tracking links in by hand. Spend your saved time tweaking your bids and making money instead.


About the author: Suzanne Currie has been a webmaster since 1995 and has worked in online marketing since 2001. She currently lives near Toronto, Canada.

http://www.affiliatesdictionary.com
The Affiliate’s Dictionary – Guide to the affiliate and online marketing terminology you need to know.




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Follow 7Search on Instagram!

We’re now on Pinterest and Vine too! We’re embracing new social media around these parts as of late (it’s just so much fun!) That’s in addition to our Facebook, Twitter, Google + and LinkedIn, networks we’ve actively been posting on and engaging with you! If you weren’t already following us, now is as good a time as any!

We’re still in the explore and discover phase when it comes to Vine and Instagram. If you have any tips and tricks you’d like to share, please feel free! Also let us know if you have any suggestions about what type of content you would like to see posted!

We’re ready to have fun with this! Not following us yet? Here’s where you can find us:

We’ll update this post with our Vine information once they introduce a web interface! For now you can go to your Vine app and search for “7Search” and follow us that way.




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Whose Shoes Are You Wearing?

One of the more frequently asked questions I encounter when working with advertisers is, ‘How do I get more clicks?’ This is a good question because at the end of the day it all comes down to clicks. Yes the ultimate goal is the conversion but don’t forget, without the clicks there can be no conversions. Once the question has been asked, that is when I go into “PPC mode” and begin to talk to the advertiser about the importance of ad copy, keywords, keyword bids, landing page, etc. Once I feel that this person is with me and up to speed on what they need to do, I end with a rather simple (and somewhat cliché) thought: “Put yourself in the shoes of the web surfer.”

So what do I mean by that? Basically it is a simple thought that I feel often gets overlooked. Regardless of whether your pay per click experience is 1 day, 1 month, or 1 year, your experience as a consumer has been a lot longer than that. Whether you shop online or at the supermarket or the vending machine in the break room, you have years of experience being a consumer and purchasing an item or service. When creating ad copy, think of what catches your attention. What are the catch words or phrases that will pique your interest and make you want to find out more about the product. When coming up with keywords, ask yourself what relevant words or phrases would make you think of the offer, service, or product that is being promoted? Take it a step further. Take a look at your landing page. Is there enough of a connection between your keywords & ad copy and the landing page? Is the image being created by the keywords and ad copy being met by the landing page?

Ever watch a trailer or preview for a film and then felt cheated/disappointed when the film itself didn’t quite match how you thought it would be? Your ad copy is the “trailer” for the landing page. Use it to hook the web surfer and get them to click on your ad. Ever get excited when you see advertisements for a new dish at your favorite restaurant, only to be disappointed when it’s smaller and less appealing in person? Ideally you want the landing page to exceed the expectations of the ad copy, but at a minimum the landing page must match the copy. You want to get your audience’s attention, but not at the cost of giving them any reason to doubt you or your offer (translation: don’t lie to them).

As you are working on your ad copy and selecting your keywords, as you are deciding what to bid on your keywords, as you are trying to get into the minds of the web users at home (or at work) to figure out what will make them click on your offer, the first step (pun intended) is a simple one, get into their shoes.




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Get a $50 Bonus When You Deposit $100. Our Summer Promotion is Here!

What do 7Search advertisers love more than advertising on 7Search? Bonus dollars for being 7Search advertisers! Today we’re kicking off our summer promotion, a $50 bonus with a $100 deposit. The promo code is SUMMER13. The promotion is going on now July 1st, through July 30th. Be sure to contact a Customer Support Representative and have them credit your account once you’ve deposited your $100. You can also enter the promo code, SUMMER13, in the Notes section of your account to be credited. Our usual rules apply, only one 7Search promo can be used by an advertiser during a 30 day period and promotional credit is not eligible for refunds.

Want to advertise on the 7Search network? This is the perfect time to sign up! Become an advertiser now and get $50 in bonus credit for a deposit of just $100. Why advertise on the 7Search network? Because it’s a new channel to drive traffic to your website.

Driving traffic with paid search is increasingly becoming competitive and expensive. 7Search Pay Per Click ads are affordable and easy to set up. Use 7Search to find new users and increase traffic to your website.

What are the advantages of 7Search PPC ads?

  • Real-time bidding on keywords that are relevant to your site – starts at $0.05.
  • Transfer your Google AdWords campaigns to 7Search seamlessly.
  • Free setup and assistance to optimize your campaigns for conversions!
  • Real traffic and real clicks. Searches on our network are filtered by our advanced fraud protection algorithm.

Sign up and explore the 7Search network. Creating an advertiser account is free. For the month of July, visit this page and get an extra $50 added to your 7Search account when you deposit $100. Take our network for a test drive!




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Usability Improvements to Help Increase PPC Conversions

According to an Inc.com article the typical bounce rate for most landing pages is 50% which means that half of the traffic coming to most landing pages leaves right away. There are many reasons users leave, many of which are beyond a marketer’s control.

It’s safe to assume that if you're reading this article you would jump at the chance to retain some of the bouncing traffic you're experiencing. The good news is it’s possible to do so with small improvements to the usability of your website. This article will cover some simple steps that can be done to help improve the user experience on websites and landing pages.

Landing Pages

  1. Do your research – Check out competitors landing pages and websites for ideas. Take a look at what they're doing and make notes of what looks great and not so great.
  2. Get feedback- Have friends, family members or coworkers look over, and navigate through and try out forms on your website. Make sure to pay close attention to their feedback.
  3. Keep copy simple but informative-Give customers enough information to enable them to make an informed decision before purchasing.
  4. Forget about the bait and switch- Make sure the offer on your ads and landing pages match.
  5. Test messaging- Try out different calls to action, promotions, ads and landing page copy.
  6. Element positioning- Often times just the position of forms, buttons and copy will make a difference. People read from left to right, so when switching the position of any element on the website keep that in mind. To get an idea of where people are going on a landing page, tools such as http://attentionwizard.com and http://www.fivesecondtest.com can be used.
  7. Test landing pages- Create different landing page versions. For merchants without the technical knowledge to do so, there are tools such as http://unbounce.com and http://visualwebsiteoptimizer.com.
  8. Promotions – One promotion may not work as well as another so it is important to test out different offers.
  9. Try out different font sizes and types- Usually san serif fonts work best. Be careful to not use bright colors such as reds or yellows for titles as they will annoy a user.
  10. Ad copy – Test out variations in ad copy with your landing pages. To do this effectively we recommend setting up experiments in Google Analytics. As opposed to having to duplicate the same ad to do A/B testing. Google Experiments creates a URL that automatically switches out the landing pages.
  11. Bulleting- Test copy with and without bullet lists.
  12. Navigation- Keep navigation to a minimum or don’t use it at all. The objective is to keep the user on the landing page.
  13. Speed it up- if a site takes too long to load users will leave, so work on decreasing the load time of landing pages.
  14. Contact – Place contact info on the landing page in case users have additional questions.
  15. Test out product sorting options – A customer looking for cheap diamond rings is going to respond better to a landing page that has products sorted from the lowest to the highest pricing than a customer who just types in a more general query such as diamond rings.
  16. Keep the most important content above the fold (the area on a website that is visible on the screen without having to scroll down). Most users will not scroll down to view content.
  17. Test sizing- Try different wording, fonts and sizes for buttons and copy.
  18. Build trust – To build consumer confidence, include reviews and testimonials. Customers are often influenced to purchase based on honest feedback from peers. Make sure to include this on your website.

Checkout

  1. Keep it simple- Keep checkout and sign up steps to a minimum, the more steps a user has to take the more likely it is that they will abandon your site.
  2. Guide them down the path- Make it easy to check out by providing instructions on how to do so.
  3. Payment – Offer the user multiple ways to pay.
  4. Up and Cross sell -Offer upgrade as well as the option to purchase complementary products in the checkout process. Amazon® is famous for doing this and will show pictures of products other users have purchased in conjunction with that product.
  5. Contact info-Make sure to include contact info on the checkout pages in case buyers have questions.
  6. Confirm- Once a customer has purchased make sure to take them to a confirmation page. Having contact info and an order number will help customers feel more secure about their transaction. An additional benefit is that you will increase the accuracy of your tracking metrics with a confirmation page.

We hope these tips will help you improve the performance of your 7Search PPC campaigns. If you do not have a 7Search account and would like to set one up feel free to send us an email or call us at (800) 577-1165.




This Week on the Internet: Moving and Shaking

Technology changes at a fast pace, and there are many players in the space that are capable of moving and shaking. It seems like we’re constantly inundated with news of a new acquisition, a hot new product that raised million’s of dollars from investors, and the next social network that’s going to definitely take down Facebook this time around. Yeah, okay.

This week in particular has been full of news. Big news, that will impact many of our regularly used services and possibly alter some internet marketing strategies. Whatever the effects, apparently business is booming.

In case you missed any of this week’s developments, I’ve put together a quick roundup of some of the most significant announcements.

Facebook rolls out hashtags

Announced earlier, Facebook has finally gotten around to rolling out the hashtag feature for all users. Some in the media are going on about how this is a feature taken straight from Twitter, and it is. That’s not the real story, though. Facebook and Twitter are two different animals entirely. Clicking on a hashtag will allow users to easily find what other people are talking about whether or not they’re in your network.

Privacy has always been an issue on Facebook, and there are settings to block your hashtags from the general stream, but then what’s the point? Can Facebook be a platform for public discourse and the place where people connect with their closest connections? It’ll be interesting to see how this feature will be used.

Twitter rolls out analytics for everyone

In a bit of news that hasn’t been talked about too loudly, Twitter has rolled out their analytics interface for everyone, perhaps in a subtle way to encourage advertising?

Now all users will be able to see their most recent tweets, including the number of times someone has clicked on a link in a Tweet, favorited, retweeted, or replied to it.

Twitter’s just made how people engage with your timeline transparent and very accessible.

DuckDuckGo has had its best week yet

Duck Duck Go is a search engine that does not track your searches in the way Google or Bing does to generate revenue. That’s their claim to fame and it’s useful. There are many people that do not want to reveal what they are searching for based simply on the principle of privacy.

This week, the reveal of the government’s PRISM program, a tool used by the NSA that allows analysts to view data collected by legal methods, has caused Duck Duck Go’s traffic to skyrocket. PRISM has caused a huge uproar and is being touted as a massive breach of privacy. You can find out more about PRISM here.

In fact, Duck Duck Go’s traffic spiked 26% this week. The search engine is far from becoming a dominant player, but the traction it’s gaining shows promise for a successful future for the tiny search engine. It’ll be interesting to see how DDG will innovate in the coming months.

MySpace officially relaunches

Yes, you read that right. MySpace is back! With a $20 million ad campaign to boot. All thanks to Justin Timberlake. The new MySpace seems to be a mashup of Grooveshark and Google+, and it scrolls horizontally. Can this become a new media channel? Let’s wait and see.

Google Buys Waze for $1 Billion

Google made a significant investment in their maps platform, to the tune of a cool $1 Billion and an acquisition of Waze, a traffic mapping service. Anything that makes Google Maps better is welcome, in my opinion. Look forward to new traffic update features coming soon!

Other significant developments not on the list: Apple announces iOS 7, and Microsoft is locked in a next gen console war with Sony. Yahoo! has remained quiet, but that’s understandable because of their recent $1 Billion acquisition of tumblr.




posted by A.Umer | 0 Comments

6 Tips for Creating Display Ad Campaigns That Work

Creating display ad campaigns can often seem like a daunting task. Your product may be fantastic but if your display ads and campaigns are poorly constructed you will fail to convey that message. Here are some tips that can do wonders for your display campaigns.

  1. Determine your goals – Before implementing any display advertising campaign it is important to establish your goals. Some of the most common goals include building brand awareness, generating leads, or the sale of a product or service.
  2. Personalization- The banner ad message should be tailored towards the particular stage of the buying cycle the customer is in. For customers who have never been to your website a simple banner ad with a brand message will suffice. Customers who make it to your funnel may need more persuasion. A common practice for lead based campaigns is an offer of a whitepaper or media kit. For product sales based campaigns an offer of a percentage discount or free shipping may be what it takes to turn your lead into a sale.
  3. Short simple catchy and to the point- Web users are inundated with advertisements on a daily basis. If your message is drawn out or is not decisive enough it will not appeal to a prospective customer.
  4. Match the offer with your landing page- It is important to have the same offer on both your ad and landing page. No one likes a bait and switch and while you may be tempted to do so, in the long run this practice will irritate potential customers and your ads will be disapproved on the 7Search advertising network.
  5. Stay on top of your metrics- While the number of clicks or click through rate may be important to you the main metrics experienced marketing professionals measure are the number of conversions (also known as leads or sales) and the cost per conversion or sale.
  6. Testing - Even if your banner ads follow all of the above rules they still may fail to convert so it’s important to A/B test different versions of your banner ads. Sometimes just a change in color is the answer, yet other times the message or layout may be what’s not working. It is also important to pay attention to day and time metrics as you may find one time period may outperform another.

I hope these tips will help you improve your display advertising campaigns. 7Search.com offers a robust display network for a fraction of the cost of other display networks. To get more info on the types of display advertising options we offer contact us today!



posted by jyaniz | 0 Comments

Become a 7Search Advertiser May 27th through 31st and Have a Chance to Win $250!

Beginning Monday the 27th (Memorial Day!) we’re having a $250 giveaway that’s going to last through the 31st of the month. We’re then going to announce the winner on Facebook and Twitter on June 3rd!

So how do you take part in the promotion? There are 2 ways.

  1. Visit our super awesome landing page here and open up a 7Search advertiser account. You’ll automatically be entered into the contest! If you’ve been thinking about becoming an advertiser, now is a great time to take that final step and make it happen!
  2. Visit our second super awesome landing page here and fill out the form to enter the giveaway without have to become an advertiser.

Once you’ve entered, like and follow us on Facebook and Twitter and feel free to let us know you’ve entered the contest! That’s where we’ll be announcing the winner of the $250 Visa gift card.

Please keep in mind when entering that this contest is for US residents only. This is our first time doing a giveaway like this, so participate and make it a success so we can do more!

Remember, the giveaway starts ON Memorial Day! Enter the drawing anytime between Monday and Friday to become eligible to win.

Good luck and have a terrific long weekend!




posted by A.Umer | 0 Comments

Traffic and Ad Performance: Make the Connection

No matter what paid search engine an online marketer may choose, the purpose of utilizing them is essentially the same, to run ads, drive traffic and generate sales/leads. While it is true that they all basically offer the same type of service, there is still an important difference between them that advertisers must consider as it will have a direct impact on the success or failure of their ad campaigns. That crucial difference is the traffic.

This discussion of traffic extends beyond mere volume. The real concern regarding traffic should always come down to quality and type. For obvious reasons locating a PPC advertising source that offers good quality traffic will play a major part in running a successful advertising campaign. If the traffic is fake or poor quality then you can try every optimization technique under the sun and your results are likely remain abysmal. This is where the use of analytics or some form of tracking can be an invaluable tool. The use of analytics will allow you to review several aspects of your visitor’s behavior such as time on site, pages viewed and links clicked. Based on this data you will often be able to determine if the traffic you are receiving is acceptable or not. Don’t overlook the importance of implementing analytics and the extremely useful insight that it can provide regarding traffic quality.

Traffic type should also be at the very top of your list of considerations when choosing the right PPC Company to partner with. Gather as much information as possible with regards to the demographics that make up the traffic that use the search engine you choose. This data will include, but is not limited to, age, income, education, etc. Consider the following; many advertisers are unaware of the fact that they have received a large amount of clicks that have not converted simply because they are targeting all countries which may have brought them clicks from visitors who cannot read the language on their site. The use of analytics would possibly allow them to see the native language of their visitors and help them tailor either the geo-targeting or site language options to reduce their bounce rate.

You will find that much of this (demographics) information can be found by conducting a series of online searches to uncover the details on search engine demographics. Once uncovered, online marketers can make a much more informed decision on whether or not the traffic on a given search engine would work for them.

If you have ever visited an online forum where many search engine marketers discuss the results they have received on various search engines then you may have noticed that they often range from very good to very bad. This is a clear indication that with the right research and strategy success can be achieved on almost any PPC engine. It only makes sense to review these important aspects before spending (wasting) money on unprofitable ad campaigns. You wouldn’t run an ad for video games on a platform whose traffic is largely made up of women in their late forty’s as it probably won’t do well unless it’s the Christmas season when they may be shopping for gifts to give their children or grandchildren. Even then such success is likely to be limited & short-term.

So now the question is: how much do you know about the traffic your PPC search engine offers? Although it may not seem like much fun, when it comes to advertising there is no way around it, you have to do the homework before you start the spending. You won’t achieve success by blindly running ads in hopes that one of them will work for you. This is a recipe for waste and frustration. Become familiar with what works on the search engine you are using or considering. It could very well be the most profitable marketing move you ever make.