http://blog.7search.com/blogs/7search/archive/2009/05/19/2215.aspxPPC Advertising Guideline for Success There are two sides to this coin – the advertiser and partner sides. On the advertiser side, the key is in getting targeted and converting traffic. The following is a general guideline for being successfulen-USCommunityServer 2.0 (Build: 60217.2664)