Advertiser Campaign Assistance (RSS)

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Friday, May 24, 2013 4:31 PM

Traffic and Ad Performance: Make the Connection

No matter what paid search engine an online marketer may choose, the purpose of utilizing them is essentially the same, to run ads, drive traffic and generate sales/leads. While it is true that they all basically offer the same type of service,
posted by Latrice | 0 Comments
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Friday, April 05, 2013 5:53 PM

The Do’s & Don’t of What You Need When Starting out in PPC

Overwhelming, confusing and even exhausting are just a few of the words I have heard used to describe how some have felt when they first began their online marketing careers. It’s understandable that new advertisers tend to have a long list of
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Friday, March 08, 2013 5:58 PM

PPC Advertising: It Pays to Learn the Ropes

You wouldn’t jump behind the wheel of a running car, put it in gear and hit the gas without knowing how to drive as this would more than likely cause you to crash. The same holds true for starting a paid search campaign. Even if you are simply
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Friday, February 22, 2013 3:02 PM

5 Reasons Why You Should Love Your Competition

You sell shoes. The guy across the street sells shoes also. Every morning you open up for business hoping that your competitor will post a going out of business sign; thus, driving his customers to your front door but unfortunately, that has yet
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Thursday, February 14, 2013 1:02 PM

Creating PPC Landing Pages That Convert

Setting up the scenario: Your efforts have paid off, your campaigns are set up properly, ads are generating clicks and now the visitor is on your landing page. They browse the page for a few seconds but do not convert. This happens a few times
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Friday, February 08, 2013 1:54 PM

Minimum Bid update- Change is Good!

There is an old saying that goes “the only thing constant in life is change”. Well even if that is true, not all changes are bad. Proof of that would be the change recently implemented here at 7Search. For many years our advertising platform has
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Monday, January 21, 2013 1:45 PM

New Years Resolutions For Your 7Search PPC Advertising Account

You have probably made the typical New Years resolutions to quit smoking, lose weight, eat healthier etc, but have you taken the time to give your 7Search PPC campaign a facelift? We suggest you check out our new display network offerings which will
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Friday, August 31, 2012 3:59 PM

Optimization Wars: Exact Match -vs- Negative Keywords

There are many areas to consider when the time comes to optimize your PPC campaigns. The most critical areas are usually those that directly affect the volume of traffic your ad will be exposed to. Of course, it goes without saying, that traffic
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Wednesday, August 22, 2012 11:25 AM

Decisions, Decisions: Choosing the Best Affiliate Offers to Promote

Many affiliate marketers new to PPC start their marketing careers with the same question “What are the best offers to promote?” On the surface, this may seem like a fairly simple question, however; when you consider the many variables that affect
posted by Latrice | 2 Comments
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Friday, August 03, 2012 7:09 PM

Changing Campaign Choices: You're a Space Scientist

Lately, I have been fielding calls from advertisers who are asking if they have the ability to change their campaigns, or to make adjustments to their keywords. I was surprised by this, and wanted to set the record straight.  
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Friday, June 08, 2012 4:14 PM

The Penny Bid -You Get What You Pay For!

You’ve got great keywords, killer ad copy and an awesome website so you should be converting like crazy right? Well it may come down to how competitively you are bidding. I have encountered some truly amazing ad campaigns where the advertiser is
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Thursday, May 24, 2012 2:27 PM

Affiliate Marketers BEWARE!

I believe, based on what I have personally experienced as well as what I have seen others encounter that there truly is big money to be made with Affiliate Marketing. Now before you run out and quit your job in hopes of becoming an online marketing
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Wednesday, May 09, 2012 1:09 PM

7Search and Google, The Same.. Yet Different!

It is easy to see why many of the advertisers who decide to move their Google advertising over to 7Search are of the mindset that nothing will change. Many assume that because both are paid search platforms that everything will remain the same.
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Friday, April 06, 2012 4:23 PM

7 Tips to Keep Your 7Search Account Up & Running!

It has been said that an ounce of prevention is worth a pound of cure. Personally, I am inclined to agree with this. Why go through the trouble of correcting a problem when you can take the necessary steps to prevent it in the first place. This
posted by Latrice | 1 Comments
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Friday, March 23, 2012 11:26 AM

Step-By-Step Guide to Porting Your Google Ads over to 7Search

One of the best ways to not only stay in business but to also help grow a business is to duplicate what’s already working well for you. In the case of online advertising, this could mean simply running your ad campaigns on more then one paid
posted by Latrice | 1 Comments
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