Advertiser Campaign Assistance (RSS)

Learn about how 7search campaign assistance can work to improve your ROI!
Thursday, February 02, 2012 6:41 PM

Is Your Business a Good Fit for PPC?

Recently, there was a publication detailing which industries spent the most on Google advertising last year, helping Google post multi-billion dollar earnings. It’s no secret that PPC advertising can be an extremely effective form or marketing
posted by Latrice | 1 Comments
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Thursday, January 12, 2012 1:11 PM

The Bounce Rate Blues

Anyone can take the time to create an advertisement that will get people’s attention long enough to entice them to click on it. What happens after the ad is clicked is what usually determines whether or not those marketing efforts will pay off.
posted by Latrice | 1 Comments
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Thursday, December 22, 2011 1:55 PM

One Word Search: When Less is More

Most experienced pay-per-click advertisers are already aware of the pitfalls of bidding on keywords that consist of only one word. As a member of the 7Search.com support staff, we often caution our advertisers against adding single terms to their
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Thursday, December 08, 2011 2:53 PM

It’s the Most “Profitable” Time of the Year!

Even amidst constant talk of a down economy consumers still found a way to spend a staggering $816 million this year on Black Friday, posting a 26% increase over last years figures. Data also shows that sales topped 1 billion dollars on the biggest
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Thursday, November 10, 2011 12:52 PM

7Search is Changing Things for the Better!

If you have manually added keywords to your 7Search campaign or attempted to check SmartBid data within the last 24 hours you may have noticed a few changes. While providing campaign assistance suggestions to our advertisers we have found it
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Friday, November 04, 2011 12:10 PM

Link Building and PPC, Make the Connection

If you have ever read any top ten lists on the best ways to drive traffic to your site then you have most likely come across a section dedicated to link building. Just to make sure that we are all on the same page, link building is simply the act
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Thursday, September 22, 2011 6:15 PM

Is There Such a Thing as Giving Too Many Choices to a Consumer?

Everyone enjoys the feeling of having a large selection of products or services to choose from when shopping. There is just something about having options that actually makes us feel somewhat empowered. I guess the reason for this may be due in
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Thursday, September 15, 2011 11:04 AM

Tapping into the Potential of 7Search.com!

This blog is being written “almost” solely for the naysayers out there who insist that 7Search isn’t capable of producing quality results. We don’t profess to be the absolute best in pay-per-click but we believe it’s only fair that we receive
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Thursday, September 01, 2011 2:12 PM

“I’m Getting Tons of Clicks On My Ad, but Why isn’t Anyone Buying?”

Great Ad Title, strong bids, targeted keywords will guarantee plenty of conversions right?!... wrong! Well let me clarify that a bit further by saying that it may or may not increase conversions which depends on a variety of factors. A large
posted by Latrice | 0 Comments
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Thursday, July 28, 2011 6:07 PM

Lots of Impressions but No Clicks or Sales…What Gives??

As a member of the 7Search support staff I am often contacted by our advertisers with a variety of questions. Although we receive many inquires about how to effectively advertise with us, I think it’s pretty safe to say that the question “Why am
posted by Latrice | 0 Comments
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Monday, June 06, 2011 6:02 PM

New PPC Industry Changes Mean Advertising Success!

Until recently, if you were a PPC advertiser who promoted your ads with the use of trademarked names you ran the risk of being penalized. You would either have those terms deleted from your campaigns or have your ads removed altogether. Well your
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Monday, June 06, 2011 5:14 PM

Yogi Knows Best

“If you don't know where you are going, you'll end up someplace else.” - Yogi Berra This quote, uttered by baseball Hall of Famer and Aflac Insurance pitch man Yogi Berra delivers the quintessential piece of advice pay-per-click advertisers
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Friday, June 03, 2011 3:06 PM

Getting More from Your Impressions

I have observed many Pay-per-click advertisers who spend time reviewing their analytics and concentrating solely on the number of clicks received. While this data is important it only provides a limited view of your campaigns performance. Consider
posted by Latrice | 2 Comments
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Thursday, May 26, 2011 10:37 AM

Smart Marketing 101

Building, managing and promoting an online business carries many of the same burdens experienced by those running a brick and mortar establishment. One burden in particular they both share is the requirement to adhere to all copyright and intellectual
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Thursday, April 28, 2011 2:16 PM

5 Tips for Success with PPC

Ever run around your house destroying everything in your path in a huge panic looking for your keys, phone, etc? As you frantically search every corner imaginable you may have even accused your kids, significant other or anyone in the general
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