July 2012 - Posts

Thursday, July 26, 2012 3:09 PM

Sequential Ad Testing: Running Campaigns with Campaign Scheduling

Here is a way to test your ads using our Campaign Scheduling tool that will allow you to see what type of traffic you will receive at different times and days. This was first proposed by our own Cleofe Betancourt, and is referred to as “sequential
posted by John M | 2 Comments
Thursday, July 26, 2012 1:18 PM

Run Multiple Campaigns per Website: A Campaign for Every Landing Page

You are building a PPC campaign for your site, and you are not sure how to target your audience. You might be thinking, “How do I grab them? How do I bring them to my site? How do I get them to see my products?”   Have you considered directing
posted by John M | 0 Comments
Friday, July 13, 2012 12:02 PM

How to Find and Add Negative Keywords to Your Campaigns

So the other day I wrote on how your keyword report can be used to optimize your campaign. I briefly covered how you can find options for negative keywords to add to your campaign. Today I wanted to expand on how to find negative keywords and how
posted by John M | 1 Comments
Monday, July 02, 2012 5:12 PM

Finding Buried Treasure: Using Your Keyword Report for Optimization

I realized the other day that I have been giving incomplete advice. I have been recommending to our clients that they optimize their campaigns by using their keyword reports to see the terms that have received searches and use this to “mine”
posted by John M | 0 Comments