Acquisio: Virtual Campaign Management

We have many advertisers who run literally dozens and dozens of campaigns simultaneously. The time and effort it takes to manage your efforts can be a challenge. There are tools out there that can help you automate certain tasks and compile reports on your activity for research and optimization. Think of it as a virtual account manager. You receive emailed reports, are shown areas that are performing well and others that could use improvement. The time you save is valuable because you can spend that time making decisions, and not on crunching numbers.

I recently viewed a webinar that introduced me to Acquisio, a platform that allows you to integrate of all of your digital marketing into a central hub for processing your data. According to the site, they are your solution in search, social and display marketing. They offer “more than just a software. It is a productivity and optimization platform for agencies that is multi-engine, multi-user, multi-currency and multi-lingual.”

The website review site IMreportcard.com offers this insight: “Acquisio brings together a range of data right from Google to Yahoo and MSN in the form of consolidated containers. This enables users to get an idea of the trends across the internet and thus build search engine centric reports in no time at all.” Overall, Acquisio was found to be a useful tool. ” In the end, there are no major negatives or disadvantages associated with the use of Acquisio. When it comes to the target market, this PPC management tool does offer a good percentage of what has been promised. However, the bottom-line here is that you must know how to use it well.”

Acquisio offers PPC advertisers the ability to launch your campaigns, manage multiple accounts (across different platforms), automate and optimize your campaigns through a single dashboard. The convergence of data can allow you to see patterns and trends that can help you propel your business in the direction it needs to go. According to their site, “with smart automated reporting, standard weekly and monthly reporting times can be slashed by up to 90%.”

Visual reports allow you to easily define your activity and find room for improvement. KPI (key performance indicators) tracking adjusts your campaigns in order to align with your goals and budget. Automated reports that you can create based on your parameters will inform you of any changes, allowing you to analyze your data efficiently. The system will recognize keywords that are not performing to your standards, allowing for easier adjustment.

Other services available on the site include social media integration and tracking, display marketing and retargeting, as well as billable support. You can hand off some of the management of your account to an Acquisio expert in order to update your campaigns, monitoring and tracking.

One complaint that I hear from new users of 7Search is the difficulty in managing and interpreting their activity quickly. They may be more familiar with Google Analytics or AdCenter, which has built-in activity reporting. We may not have the extensive of tools that the larger search engines have, but you can use a tool like Acquisio to help you manage and interpret your data.

If you go to their site, they do offer a free demo of their service. Look for this and make a request. In a future blog, I’ll explore similar tools so you can choose which one works best for you.