April 2012 - Posts

Friday, April 27, 2012 5:52 PM

Your Default Ad Title and Description: How to Make a First Impression

My last post addressed the need for accuracy, professionalism, and targeting within your Default Ad Title and Description. I supplied some examples of these that can hurt your campaign. There were several reasons for this:   1)     
posted by John M | 0 Comments
Wednesday, April 25, 2012 5:06 PM

Your Default Ad Title and Description: First Impressions Count, and a New Game!

Your ad has been live for a few weeks. It has received a few clicks, but it hasn’t really taken off yet. You have reviewed your keywords, and they seem to have a decent amount of traffic. You are bidding within your budget. What else could be going
posted by John M | 0 Comments
Friday, April 20, 2012 3:59 PM

Do What Veronica Says: Know Your Product

My fellow staff member Veronica posted an interesting thought on 7Search’s FB page today, and it reminded me of some basics that are important for good performance in pay per click: “…when selecting a product, make sure you have knowledge
posted by John M | 0 Comments
Monday, April 16, 2012 11:58 AM

Use Twitter to Enhance Your Marketing

Twitter is becoming a cultural phenomenon. It has been in existence since 2006, but its popularity seems to be escalating sharply as of late. This is due in part to celebrity use, but most media outlets have adopted it into their daily stream,
posted by John M | 1 Comments
Friday, April 06, 2012 4:23 PM

7 Tips to Keep Your 7Search Account Up & Running!

It has been said that an ounce of prevention is worth a pound of cure. Personally, I am inclined to agree with this. Why go through the trouble of correcting a problem when you can take the necessary steps to prevent it in the first place. This
posted by Latrice | 1 Comments
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Friday, April 06, 2012 3:31 PM

Custom TDUs: Extend Your Ad + Funnel Your Visitors

I wanted to revisit another tool this week that can help your campaign work more efficiently, decrease your bounce rate, and increase the chances of conversion. This is a simple application that can be added to your keywords that provides
posted by John M | 1 Comments
Friday, April 06, 2012 12:17 PM

Our Dynamic Keyword Placement ###KEYWORD###: HOW DOES IT WORK?!?

I’ve noticed lately that some of our advertisers are confused about the use of one of our most useful tools, our dynamic text placeholder ###KEYWORD###. Let me first explain what this is, and how it can help your campaign to attract traffic.
posted by John M | 1 Comments