February 2012 - Posts

Wednesday, February 29, 2012 5:04 PM

Your Dashboard: How Are My Campaigns Doing?

I’m back with more insight on how to get the most from your Dashboard. This is the central hub for all of the functions in your account. By knowing how to navigate this page, you can get the most from your campaign and better manage your PPC business.
posted by John M | 1 Comments
Friday, February 24, 2012 11:46 AM

5 Places You Never Thought to Look for Keyword Ideas

One of the driving forces to achieving good online advertising results is good keyword selection. Whether you are in need of keywords for your websites content to help with SEO optimization or for your paid search campaigns, effective keywords are
posted by Latrice | 1 Comments
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Thursday, February 23, 2012 11:17 AM

Your Dashboard: How do I Reach You?

I’m back with more on how to navigate the Dashboard on your account. This portal gives you access to resources that can help you optimize your campaign, as well as learn about industry trends and innovations. By looking in the right places, you
posted by John M | 1 Comments
Tuesday, February 21, 2012 11:18 AM

Your 7Search Dashboard, and How To Navigate It: "Your Account" Box

I realized the other day that a lot of advertisers don’t know where to easily find some of the resources that can help educate and inform them. There is one portal within their account that can direct them to almost all of their needs. This is their
posted by John M | 1 Comments
Friday, February 17, 2012 10:39 AM

An Outline for Proper PPC Ad Optimization

Every experienced PPC advertiser knows that in order to really get a paid search campaign off the ground it’s important to continually optimize it. Done correctly, a thoroughly optimized campaign can have a profound effect on the outcome of your
posted by Latrice | 1 Comments
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Thursday, February 09, 2012 6:10 PM

Keywords: Cross Reference to Build That Engine

When setting up your 7Search campaign, you are going to be adding keywords to help attract searches to your site. These keywords are the engines that drive the traffic to your site. So doesn’t it make sense to install a V-8, 350 horsepower
posted by John M | 1 Comments
Friday, February 03, 2012 12:27 PM

The History of PPC: Conclusion

The history of PPC is directly connected to the evolution of modern technology. It could be argued that direct mail marketing of the late 40’s and early 50s were the precursors of this modern age, where an advertiser was placing ads where his audience
posted by John M | 5 Comments
Thursday, February 02, 2012 6:41 PM

Is Your Business a Good Fit for PPC?

Recently, there was a publication detailing which industries spent the most on Google advertising last year, helping Google post multi-billion dollar earnings. It’s no secret that PPC advertising can be an extremely effective form or marketing
posted by Latrice | 3 Comments
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Wednesday, February 01, 2012 11:18 AM

The History of PPC: Microsoft and Bing

In the next installment on the history of PPC, I’m exploring Microsoft, and its relatively new search engine, Bing. Microsoft as a company has been in existence since 1975 and incorporated in 1981, when it debuted as a software company, developing
posted by John M | 3 Comments