January 2012 - Posts

Friday, January 27, 2012 3:25 PM

SOPA/PIPA & The Internet: To Free or Not to Free!

If you have watched the news, picked up a newspaper or done any form of web surfing in the last week or so then you have at least heard about the recent online battle that caused a major outcry across the internet recently. The topic at the center
posted by Latrice | 2 Comments
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Thursday, January 26, 2012 1:08 PM

The History of PPC: Yahoo!

 In the next in my series on the history of PPC, I’ll be looking at Yahoo!, known as one of the top tier in the paid search market. According to Josh Dreller on SearchEngineLand.com, Yahoo carried an 18.8% market share as of 2010. Yahoo
posted by John M | 4 Comments
Wednesday, January 25, 2012 11:58 AM

6th Sense for SuperBowl Predictions? Win $50 in Clicks from 7Search!

Football enthusiasts rejoice! The 7Search team has come up with yet another way for you to enjoy the game. Super Bowl XLVI is just around the corner and Eli Manning and the New York Giants are all set to face off against the Tom Brady and the New
posted by A.Umer | 1 Comments
Friday, January 20, 2012 6:09 PM

The History of PPC: Google and AdWords

PPC advertising on Google came into being out of necessity, and adversity. Through trial and error in its AdWords program, Google came out as the dominant force on the market. The path starts, however, at the beginning of online advertising.
posted by John M | 1 Comments
Thursday, January 19, 2012 2:28 PM

The History of PPC, Part III: The First PPC Search Engine

In my next entry on the history of PPC, I want to explore the advent of the modern day par per click industry, and the first appearance of a pay per click search engine. PPC advertising grew in conjunction with the growth of technology and
posted by John M | 4 Comments
Friday, January 13, 2012 5:40 PM

The History of PPC, Part II

Do you remember how I said (in my last post) that it is important to go back to the beginning in order to learn about something? Well, in order to learn about the history of pay per click advertising, I had to go back several decades, to some
posted by John M | 3 Comments
Thursday, January 12, 2012 1:11 PM

The Bounce Rate Blues

Anyone can take the time to create an advertisement that will get people’s attention long enough to entice them to click on it. What happens after the ad is clicked is what usually determines whether or not those marketing efforts will pay off.
posted by Latrice | 1 Comments
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Wednesday, January 11, 2012 2:57 PM

The History of PPC: Part I

I have learned that if you really want to learn about something, you have to start at the beginning. How did this get started? How has it changed? Where did it come from? I am posing these questions to pay per click advertising. In the first
posted by John M | 2 Comments
Friday, January 06, 2012 5:21 PM

What Are The Critics Saying?

I examined my posts lately, and realized that the majority of them have been about improvement of the 7Search experience. I thought, “Well, what about users or fans who are satisfied with their investment?” I decided to do some research
posted by John M | 6 Comments
Thursday, January 05, 2012 3:51 PM

A New Year Means Improvement on My Part, Too.

So this week, I was updating my New Advertiser Training accounts, which are advertisers that I contact to offer assistance through the first two weeks of their campaigns. After that period, I hand these off to members of our staff so our
posted by John M | 2 Comments