It’s the Most “Profitable” Time of the Year!
Even amidst constant talk of a down economy consumers still found a way to spend a staggering $816 million this year on Black Friday, posting a 26% increase over last years figures. Data also shows that sales topped 1 billion dollars on the biggest online shopping day of the season, Cyber Monday. The message this sends is that no matter what the reports say about the condition of the economy, when consumers are tempted with great deals, they are highly inclined to buy. Combine that with a season that is centered on gift-giving, you have a few of the key ingredients necessary for successful pay-per-click advertising.
So how do you make this season work for you? Simple, just copy the method that has already been proven to work. Offer a hot product or service at a great holiday discount and get as many buyers to see it with the help of attention grabbing ad copy. This is an especially great time for affiliate marketers who have the ability to run/test ads on multiple products that may be currently trending. Here is an example of an eye-catching ad that would do well now: Holiday Sale 50% off all Skateboards! Additionally, if you are offering any discounts on shipping make sure to note that at the very beginning of your ad description so it will be easy to notice. Using terms such as holiday, sale, 50% or Free will always stand out and capture more clicks.
Keep in mind the calendar and the effect that the current date will have on your campaigns performance. If you are offering items that need to be shipped then consider transit times and how fast your buyers will receive their items. Most buyers will only be interested in making a purchase if your site can guarantee them delivery prior to the holiday. The clock is ticking on your window of opportunity to take advantage of the most profitable pay-per-click season of the year. Get your ads up and running now and cash in on this explosive holiday shopping season!