December 2011 - Posts

Friday, December 30, 2011 7:22 PM

Continuing Education: New Sites For PPC Insight

The new year is upon us, and it is a great time to start new positive habits. I have a goal to learn more about this industry and the other search engines on the market. I think I can help you out more effectively if I am better educated
posted by John M | 0 Comments
Friday, December 30, 2011 11:00 AM

2011- Paid Search Year in Review, The Good, The Bad and Everything in Between

Before the famous Mr. Clark starts the new years countdown and we all stand around with our eyes to the sky waiting for the sparkling ball to drop we thought this would be a great time to recap a few of the most memorable events that occurred
posted by Latrice | 0 Comments
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Thursday, December 29, 2011 4:04 PM

Your PPC Campaign: See the Forest for the Trees

This week (albeit a short week, as we were closed Monday), I have talked to several of our advertisers regarding their activity. In one particular case, a gentleman called regarding having some of his traffic sources blocked completely because
posted by John M | 0 Comments
Friday, December 23, 2011 2:05 PM

Conversion Tracking: "You Won't Miss Me if You Are Looking for Me!"

I recently worked with an advertiser who had an interesting concern. He contacted us regarding our conversion tracking code. This is an HTML code that is available on all advertiser accounts that can be added to each site they are promoting.
posted by John M | 0 Comments
Thursday, December 22, 2011 1:55 PM

One Word Search: When Less is More

Most experienced pay-per-click advertisers are already aware of the pitfalls of bidding on keywords that consist of only one word. As a member of the 7Search.com support staff, we often caution our advertisers against adding single terms to their
posted by Latrice | 0 Comments
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Tuesday, December 20, 2011 6:16 PM

Last Minute Marketing Ideas!

  Here we are, down to the last few days before the big day. A lot of last minute shopping is happening, both in stores and online. According to Tess Stynes of the Wall Street Journal, U.S. online retail sales rose 14% from the same
posted by John M | 0 Comments
Tuesday, December 20, 2011 2:49 PM

Analytics, Part II: Prosper202 can Help You!

Earlier today, I discussed how analytics systems like Google Analytics can help you to improve your campaigns through data retrieval and analysis. There is another option out there that you can turn to for your tracking needs. This tool
posted by John M | 0 Comments
Friday, December 16, 2011 12:16 PM

Analytics: Get the Overall Picture

The 7Search Team tries to do its best, helping you to get the most from your campaign. We, however, are limited by the amount of data you are able to supply. Your campaign may produce numbers, but the amount of clicks received and the cost
posted by John M | 0 Comments
Thursday, December 08, 2011 2:53 PM

It’s the Most “Profitable” Time of the Year!

Even amidst constant talk of a down economy consumers still found a way to spend a staggering $816 million this year on Black Friday, posting a 26% increase over last years figures. Data also shows that sales topped 1 billion dollars on the biggest
posted by Latrice | 0 Comments
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Thursday, December 01, 2011 7:17 PM

Business Trends for 2012

  So we are in the last month of 2011, and the economy is inching along towards recovery. 2011’s Black Friday helped to improve our outlook. According to the Huffington Post, “A record 226 million shoppers visited stores and websites during
posted by John M | 0 Comments
Thursday, December 01, 2011 10:51 AM

Facebook Ads: is it Retargeting or Just an Invasion of Privacy?

Ever log into your Facebook or your email account and see ads that were surprisingly relevant to you? Well, like most web surfers I’m sure this has happened to you on more then one occasion. Before I knew any better, I would often wonder how these advertisers
posted by Latrice | 0 Comments
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