7Search is Changing Things for the Better!
If you have manually added keywords to your 7Search campaign or attempted to check SmartBid data within the last 24 hours you may have noticed a few changes.
While providing campaign assistance suggestions to our advertisers we have found it necessary to continually express the importance of bidding effectively for best chances at achieving quality results. In order to make this process a bit simpler for our advertisers we have recently implemented a change in the 7Search bidding structure. We have decided that it is in the best interest of our advertisers to start the minimum bid amount at 5 cents as opposed to 1 cent when selecting and entering keywords individually. Our reasoning behind this change is essentially to help our advertisers launch campaigns with greater profit potential. As we often explain when providing campaign assistance to our members, bidding a minimum of 5 cents greatly increases the chances of their ads being picked up by our affiliate partners and displayed in their search results. This increase in ad exposure is vitally important when you consider the fact that 80% of our traffic is generated by our affiliate network alone. We understand that there still may be those who wish to bid less then 5 cent so for this reason we will still allow our advertisers to upload such keyword bids via our pre-formatted spreadsheet. Doing so will allow advertisers to bid as low or as high as they would like.
In addition to this change, we have opted to no longer display SmartBid data as we have in the past. If you are not familiar with our SmartBid feature, please find out more about it HERE. You will continue to see SmartBid amounts shown within your account however; this will no longer be clickable for extended results. In listening to our advertisers, we realized that this information has become a source of unnecessary confusion making it difficult to bid effectively. We are implementing both these changes in order to help our advertisers run campaigns that will provide them the best chances as obtaining a positive ROI.