Educate Yourself!: New Resources for Growing Your Knowledge

I’m always a fan of finding new resources for insight into marketing on the internet. It’s important to find new ways to attract more potential customers and to keep up in the latest trends and ideas in the industry. This helps you to expand your business acumen, and develop your business over time.

Thanks to SearchEngineLand.com I’ve found some new options that you may find helpful in your own work. Here are a few:

ClearWeb Services: This blog covers many aspects of optimization, and I enjoy the site because it is professional and thorough. The articles are broken down in a way that helps the reader to decipher concepts that may be a bit foreign to them. For example, below is an image from the Pay Per Click section:


I appreciate the explicit explanations of the concept of pay per click, how it can help your business, and useful tips on improving your campaigns. For example, the (hyperlink the title of the article and remove the word “article”)article “Five Top Tips for Your First Cost per Click/Pay per Click Campaign” contains simple, useful solutions to creating the parameters of your first campaign. From researching your competition to managing your expectations, these are truisms that I have realized and preached to my advertisers.

The categories covered by the blog run from email marketing to Wordpress tips. Each section has several articles that are useful to almost anyone in the industry, and are written to be absorbed and applied. By subscribing to this, you can receive automatic updates in your browser.

SEMBlog: I found this blog to be useful because it addresses a particular user that I deal with a lot: affiliate marketers. I haven’t seen a lot of resources on the net that addresses that type of marketer directly, so it was interesting to read this perspective(Part 1, Part 2). I found that the articles I read were written clearly and meant for a specific audience. The writer addresses the basic elements of developing an affiliate marketing campaign, as well as the importance of content, product knowledge, best practices, and using other techniques to help drive traffic to your site.


So often I see novice marketers who simply are not as informed as they should be. Blogs like these are immensely helpful, because they provide a real-world perspective from industry veterans. The best part is that it doesn’t cost you a dime! You only pay for it with your time and due diligence. One of my favorite quotes addresses a marketer’s beliefs: ”Now prepare to pile all that cash… Well, perhaps not, because if you just started, you are not likely to see substantial results just yet. And maybe even not this month, because affiliate marketing takes time to succeed in.” It could not be put any more plainly. I appreciate that kind of honesty, and you will, too.

The blog also addresses analysis, optimization, social media, and software. Presented in a simple format, the site is easily navigated, and easy to read. This is a site I’ll be bookmarking myself.

Integrity Marketing SEO is a good example of a real “how-to” blog. A free resource on this professional SEO service, there are articles on how to start a Twitter account, a LinkedIn account, a fan page on Facebook, and how to place friendly reviews on your site. These literally break down the process step by step, making this a real asset to anyone interested in expanding their repertoire, let alone internet marketers.



Focusing on local SEO, the blog also gives tips and tutorials on gaining position on local directory listings, and link building. While the articles are written for an audience with some knowledge of SEO, the information is provided in a succinct, efficient way to allow the user to apply the ideas right away.

I found this blog really helpful to a marketer looking to expand their campaign influence through outside, organic sources like social media. While meant for more experienced marketers, this is a site that can help you after gaining a foothold in your niche.

Continuing education is another aspect that can help you to maintain your business. These free sources can make a big difference in what your campaign becomes. Take some time to discover something new, or reaffirm what you may already know.