November 2011 - Posts

Wednesday, November 30, 2011 11:21 AM

Improve Your CTR to Improve Your Campaign

  Are you having trouble with your click through rate? Do you know how that affects your campaign’s performance? Do you know what it is? These are some questions I hope to help you answer now that we are in the midst of peak shopping
posted by John M | 0 Comments
Wednesday, November 23, 2011 5:45 PM

Cyber Monday is around the Corner!

  The holidays are here, and the big push for revenue for businesses begins with Black Friday. This has become an event that I liken to a circus-like atmosphere, with shoppers camped out THE WEEK BEFORE that Friday, or getting up
posted by John M | 0 Comments
Wednesday, November 23, 2011 11:35 AM

More News from SES!

I visited SES again this past Thursday to sit in on a seminar on advanced paid search tactics. The speakers were Ben Brutsh, marketing executive from Adobe, and Matt Van Wagner, from Find Me Faster. The seminar addressed how to improve your
posted by John M | 0 Comments
Friday, November 18, 2011 5:10 PM

Insight at SES Chicago!

SES Chicago was this week, and 7Search sent me downtown to the Hyatt Regency to attend. This event hosts all of the major internet marketing and e-commerce businesses in the US and from all around the world, who share the latest industry trends
posted by John M | 0 Comments
Thursday, November 17, 2011 7:42 PM

Final Day at SES: Keynote, Holy Crap, Mobile Frontier, Killer Targeting Tactics

Keynote: The Future of Search Looks like our presenters (whose names I’m lacking, sorry) will be speculating about where search is going and what we can expect in the coming years. Personally, I don’t think search is going anywhere, is there room
posted by A.Umer | 0 Comments
Wednesday, November 16, 2011 10:08 PM

Day 2 Recap of SES Chicago Crossing the Digital Divide, Promoting on Social Media, The Dip, LoSoMo, and Building Brands

Day 2 at SES Chicago Session 1: Crossing The Digital Divide: The Leap from Search to Display Presented by: Alan Chapell, President of Chapell & Associates, Dax Hamman, Chief Revenue Officer, Chango, and Mark Poirier, Co-founder and CMO of, Acquisio.
posted by A.Umer | 0 Comments
Tuesday, November 15, 2011 9:41 PM

Day 1 Recap of SES Chicago - Keynote, Social Media, Latest on AdCenter and Testing

> It’s our last show of the year and it is in Chicago. How fitting. We’re at the Hyatt Regency at the Search Engine Strategy Conference and Expo. Not only is this a gathering of the best companies in Search, this is also a gathering of some of
posted by A.Umer | 5 Comments
Friday, November 11, 2011 2:11 PM

'Tis the Season to Advertise! Announcing 7Search's Holiday Promo for New and Existing Advertisers

‘Tis the season to advertise! It’s that time of the year again and I’m positive advertisers everywhere have already begun their Holiday season marketing blitz! It’s a stressful time of year for everyone and our support staff is going all out with
posted by A.Umer | 4 Comments
Friday, November 11, 2011 12:55 PM

Learning From the Angry Birds: Marketing Success

I read an interesting article on advertising success recently, and it was about Angry Birds. Mandeep Grover, columnist for Clickz.asia, explored the gaming craze in his post, “Confessions of an Angry Birds Addict.”   The puzzle video
posted by John M | 0 Comments
Thursday, November 10, 2011 12:52 PM

7Search is Changing Things for the Better!

If you have manually added keywords to your 7Search campaign or attempted to check SmartBid data within the last 24 hours you may have noticed a few changes. While providing campaign assistance suggestions to our advertisers we have found it
posted by Latrice | 0 Comments
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Wednesday, November 09, 2011 1:27 PM

Educate Yourself!: New Resources for Growing Your Knowledge

I’m always a fan of finding new resources for insight into marketing on the internet. It’s important to find new ways to attract more potential customers and to keep up in the latest trends and ideas in the industry. This helps you to expand your business
posted by John M | 0 Comments
Friday, November 04, 2011 7:17 PM

Blogging Builds Character - and Drives Business

I recently read a blog post from Nick Stamoulis, of Brick Marketing, who runs Search Engine Optimization Journal, a resource for SEO training and insight. The post, “7 Reasons Why a Business Blog is Valuable,” was an exploration of the advantages of
posted by A.Umer | 0 Comments
Friday, November 04, 2011 12:10 PM

Link Building and PPC, Make the Connection

If you have ever read any top ten lists on the best ways to drive traffic to your site then you have most likely come across a section dedicated to link building. Just to make sure that we are all on the same page, link building is simply the act
posted by Latrice | 0 Comments
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Thursday, November 03, 2011 12:43 PM

Rock out with 7Search in November!

We’ve only got two cities left on the nationwide 7Search trade show tour. If you haven’t seen us live yet, this is your last chance for the year! We won’t be hitting the road again until early 2012. We’re winding down with Ad Tech New York and then
posted by A.Umer | 0 Comments
Tuesday, November 01, 2011 7:20 PM

Get Ready for the Holidays

We are now firmly in November and the beginning of the peak shopping season. This is our peak season, as well. We see a sharp uptick in new advertisers creating accounts, as well as longtime advertisers checking in with us regarding their
posted by John M | 0 Comments