October 2011 - Posts

Friday, October 28, 2011 7:01 PM

General Keywords: How They Hurt, and How They Can Help.

  I’ve noticed lately, more than usual, that some of our advertisers are bidding on terms that are broad in nature. What I mean by that is that they add keywords to their campaigns because they are relevant to their content, but are
posted by John M | 0 Comments
Wednesday, October 26, 2011 3:43 PM

Having Problems? It Might Be Your Keywords.

Recently, we have been working with a lot of advertisers who have had concerns about their quality of traffic or lack of conversions. I have looked at some of these accounts and campaigns, and the solution may be simpler than one would expect:
posted by John M | 0 Comments
Friday, October 21, 2011 4:55 PM

Our Rules and Guidelines: It's a Wrap

We have completed our look at our Advertiser Rules and Guidelines. I started this exploration as a way to fully expound on the meanings and logic behind each rule, so our advertisers could easily understand our needs and vice versa. This became
posted by John M | 0 Comments
Thursday, October 20, 2011 1:33 PM

Googles’ Pricey Top 20

One thing Google knows how to do is make money. In fact, if you conduct an online search of just how many companies they’ve acquired the list either comes close to or exceeds 100. Amazingly enough, with all the real estate owned by Google that’s
posted by Latrice | 0 Comments
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Friday, October 14, 2011 12:39 PM

Our Rules and Guidelines: Duplicate Keywords for Multiple Campaigns

In our next entry in our series on our Rules and Guidelines, I’ll be discussing one of the common issues that our advertisers deal with, and it’s simply because they are not aware of it: the use of duplicate keywords in multiple campaigns.
posted by John M | 0 Comments
Thursday, October 13, 2011 12:04 PM

Rules and Guidelines: Site Ownership

For this entry in our series on our Rules and Guidelines, I am writing about Site Ownership. I am doing this because an advertiser responded to an entry, and I wanted to clear the air regarding the issue.   My goal with this series
posted by John M | 0 Comments
Friday, October 07, 2011 12:29 PM

Rules and Guidelines: Determination of Relevancy

In order to make sure that our users are getting what they need quickly and correctly, 7Search checks our advertisers’ keywords to make sure that they are relevant to the content on their page. This may be one of the most important things
posted by John M | 0 Comments
Thursday, October 06, 2011 1:56 PM

Steve Jobs 1955-2011

“The world is immeasurably better because of Steve.” This is a direct quote from the statement released by Apple after the passing of Steve Jobs on Oct. 5, 2011. You won't find many people, if any, in dispute of those words. As the legendary
posted by Latrice | 0 Comments
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Tuesday, October 04, 2011 2:07 PM

Announcing the 7Search Caption Contest!

At 7Search, our advertisers are everything to us. We’re always looking for ways to keep you, our advertisers and partners, engaged. We do this by blogging, Facebooking, Tweeting and meeting you guys at the various trade shows we attend. So how does
posted by A.Umer | 0 Comments
Monday, October 03, 2011 2:09 PM

Make Your PPC Ad Mobile

Recently, I was able to get my hands on one of the newer smartphone devices (HTC G2X) and I must admit I was truly amazed at everything the “phone” could do. The hi-tech mobile devices available on the market today can help their users do everything
posted by Latrice | 0 Comments
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