General or Specific Keywords: Part II
Earlier this week, I explored the first portion of our
guideline on the use of our keywords. This is a large guideline that has such
an amount of information that one blog entry would not have covered the
material effectively. This second installment will cover how we ask our
advertisers to maintain their web pages as a whole.
One of main concerns is that our advertisers run sites that
are formatted to be easily navigated by our users. We also require that their
sites are able to provide a secure portal for users to enter personal
information without the risk of identity theft or account fraud. It is a very
real concern, and if not properly addressed, can hinder our growth and the
businesses that our advertisers are trying to grow. This also addresses
advertisers who would use our service to do just that: take advantage of our
traffic for illegal actions. We also have a section that is meant to protect
against accepting websites with content that could be offensive and detrimental.
This is to maintain the integrity of our network in a different way: to
maintain our personal standards.
Below is the second part of the guideline:
Your Site's interaction with a visitor's computer must avoid altering user's
browser behavior or setting such as back button functionality or browser window
order to advertise a website requiring personal information such as, date of
birth, social security, and/or dl/state id users must be directed to a secured
page. For example, the destination URL must land on an https:// or have a
working link to a secure page. We also require that e-commerce websites
process their sales through a secure checkout which also displays https://
further ensuring the protection of the consumer’s credit card
information and identity.
Websites containing illegal content are not accepted on 7Search.com. We will
not accept payment for delivering prospective buyers of illegal items. For
example, child pornography, hacking websites, bestiality, illegal drugs and
non-prescription online pharmacies are strictly prohibited.
7Search.com also prohibits the advertising of pirated goods on our
advertising network. A pirated good is defined as an unauthorized and
complete copy of a copyrighted product, such as a movie, music or
software. Attempted distribution is strictly prohibited.
The website interaction section is meant for websites that have a mechanism
that prevents a surfer from clicking away. This is a tactic to drive a surfer
to eventually enter their data or make a purchase in order to leave the site.
We want our users to be able to surf our network without the concern of being
cajoled into an offer they do not wish to be a part of. The site should also
not affect the user’s browser, causing the size, picture, etc, to be changed or
altered. Oftentimes this is an indication that a virus is being transmitted to
your hard drive.
The next section addresses our requirement that all checkout pages have a
form of security software attached. There are several options available to the
consumer for security software, some of which can de downloaded for free. The
major brand names include McAfee, Symantec, and BitDefender. Perform a search
and compare prices.
The software can be identified in the URL of the page. An example is https://www.abc.com. The “s” in the
code indicates that a form of security has been added to the code of the site. We
will not allow a site to advertise on our network without this software, and
neither will your competition.
We police our network for such occurrences, but we are often “tipped off” by
an advertiser who may be routinely checking out his marketplace. They will then
contact us and report the possible offense. We take every request seriously,
and perform our due diligence to investigate. We then contact the relevant
parties. It’s another way we keep our users safe, and the playing field level.
The last section covers the obvious: we do not deal with criminals. We do
not participate in illegal activities, or promote these actions. 7Search is a
company that tries to reflect high character and principles. We work hard to
maintain those standards, because that is good business in the long run.
In summary, we are here to create good business. We cannot do that if we are
being involved in illicit activity. 7Search can be a very welcoming and helpful
source to help your business, and we only ask that you keep your tactics above
board. I hope this was helpful. Check in next week for more.