Uncovering the Mystery: Click Free (CF) Keywords
I wanted to clear up some misconceptions about one of our
features. It appears that many of our advertisers are not entirely clear how
our CF, or Click Free keywords, perform and how they are used. This is an
important distinction because our goal is to help you get the most from your
campaigns, and that you are getting the right information.
In one case, and advertiser who wanted to increase his
traffic believed that by bidding on these, that he would get all of our
traffic. Other advertisers have assumed that you can gain traffic for free by
using these keywords. And still others have used these without using our
recommended settings and been surprised by their results. These are
misconceptions. Let me take some time to reinforce what our CF keywords are. I
want to make sure that this concept is understood so our advertisers can
benefit from their use.
Click Free keywords are special keywords that work a little
differently than our regular keywords. CF keywords are connected to outdated
and expired bookmarks. When a surfer visits a website through direct navigation
(if they type in the URL, or click on their bookmarks), the domain name is
analyzed based on the keywords in the URL. Searches for these sites are then
redirected to the top bidder’s website. For example, if you would like traffic
from football related sites, you would bid on “CF football.” Using these is to
your advantage because you are also gaining traffic from a different route. You
can use our searched keywords that are searched for through keyword spiders on
a search engine. CF keywords allow you to take out the middle man and filter
searches directly to your site.
Now let me explain some best practices with these keywords.
Place your CF keywords in our recommended setting.
These keywords are connected to outdated material, so if they are not set in a
particular way, you might receive a lot of untargeted, irrelevant traffic. We
ask that you set your CF keywords to exact keyword match, which is our most
targeted keyword match. This prevents those extraneous clicks from reaching
your site. We also ask that you bid these at a minimum of $0.10 or in the first position throughout the
campaign. The reason for this is to ensure that you are the top bidder through
the length of your promotion. As stated above, those searches are directed to
the top bidder on CF keywords. You would also be gaining the most possible
searches at this position, and getting the most for your investment.
Use CF keywords in conjunction with our search keywords.
We always recommend using a variety of strategies when maintaining your
campaign. In order to cover all of your bases, choose relevant, high volume
keywords that can help drive searched traffic to your site, as well as CF
keywords. This can help you grow your campaign and gain traffic from two
Add Custom Titles and Descriptions to your CF keywords.
Since these searches are redirected, it is helpful to the surfer to know what
he is being redirected to. These are titles and descriptions that are on the
keyword level that allow for unique advertising. Adding this feature can help
to maintain the search you have received, so the surfer can further explore
I hope this proves valuable to you. CF keywords have a
history of searches behind them, and can be a nice addition to your effort. Please
let us know what you think!
You can also refer to our YouTube tutorial!