July 2011 - Posts

Friday, July 29, 2011 12:33 PM

Resources for Continuing Education: Learning about the Game

While I may be an EXCELLENT source of information, a veritable guru on 7Search capability, I don’t have all the answers. PPC is a big world, and changes, updates, breakthroughs, and strategies come and go. There are a lot of experts out there
posted by John M | 3 Comments
Thursday, July 28, 2011 6:07 PM

Lots of Impressions but No Clicks or Sales…What Gives??

As a member of the 7Search support staff I am often contacted by our advertisers with a variety of questions. Although we receive many inquires about how to effectively advertise with us, I think it’s pretty safe to say that the question “Why am
posted by Latrice | 1 Comments
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Wednesday, July 27, 2011 12:54 PM

Conversion Tracking: Track Your Sales, and Find Your Answers

This week I’ve fielded questions about our conversion tracking code, and wanted to explain what this does, the benefits of its use, and how to add it to your site so you can take advantage of it.   Conversion tracking means that our
posted by John M | 0 Comments
Friday, July 22, 2011 3:12 PM

VERTICAL SEARCH!

Recently, I was surprised to find out that there are still many web surfers out there that are not aware that there is more than one type of search engine method available. They remain content with the knowledge that Google, Yahoo or Bing are the
posted by Latrice | 0 Comments
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Friday, July 22, 2011 12:10 PM

Keyword Use: A Little of This, a Little of That.

  Keywords are the key (No pun intended). Choices of keywords can help determine what type of traffic you receive, and the level of quality clicks that your site will get. One thing is for sure: if this was easy, everyone would be
posted by John M | 0 Comments
Wednesday, July 20, 2011 12:24 PM

Improve Your Search Results Listings, and Improve Your Visibility

As of late, we have received some questions regarding how to improve a campaign’s position in our search results. For our advertisers, and for anyone who is using a search engine to promote a product, this is their main priority. A good
posted by John M | 2 Comments
Monday, July 18, 2011 10:40 AM

Google Real-time Has Some Down-time

If Google Real-time has been your one-stop-shop for staying up-to-date on what’s currently hot on Twitter, I regret to inform you that you will have to find another source to feed this need. Recently, Google Real-time shut down and is no longer displaying
posted by Latrice | 0 Comments
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Friday, July 15, 2011 2:26 PM

Uncovering the Mystery: Click Free (CF) Keywords

I wanted to clear up some misconceptions about one of our features. It appears that many of our advertisers are not entirely clear how our CF, or Click Free keywords, perform and how they are used. This is an important distinction because our
posted by John M | 3 Comments
Wednesday, July 13, 2011 11:17 AM

First Impressions Count: Professional Landing Pages

I believe first impressions go a long way. It is hard to shake that initial reaction to a person or event. This is true for both positive and negative reactions. There are some people that are absolutely lovely. Some others: not so much. Either
posted by John M | 0 Comments
Monday, July 11, 2011 6:36 PM

We Are Proud to Present... WhereYouShop.com!

We here at 7Search have noticed some new faces in the building. They ask us to push “4” in the elevator and, until recently, always looked like they had a secret. Well, the secret is out: WhereYouShop is the newest addition to our successful
posted by A.Umer | 0 Comments
Friday, July 08, 2011 11:59 AM

Have No Fear. We're Here! (Dealing with Clients with little PPC experience.)

I recently saw an online discussion on the topic of how to work with clients with little PPC experience. I come across all types of advertisers who have different backgrounds and variant levels of knowledge. Each of these individuals has received
posted by John M | 0 Comments