June 2011 - Posts

Thursday, June 30, 2011 11:55 AM

Lessons from a Pawn Shop

I listened to an interview with Rick Harrison, the owner of Gold & Silver Pawn Shop in Las Vegas, which is featured on History Channel’s “Pawn Stars.” I have not seen the show, and have never pawned anything myself.  I wanted
posted by John M | 0 Comments
Thursday, June 30, 2011 10:37 AM

Google Wants Your Whitespace!

Well friends it looks like Google is at it again. If there is any way possible to squeeze more advertising into an already tight spot these guys will find it. Recently, Google filed a patent application detailing how they would like to go about identifying
posted by Latrice | 0 Comments
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Monday, June 27, 2011 1:00 PM

A Day in the Life of a Support Specialist

A few months back, I read an interesting article on what an SEO expert’s typical day is like. We follow this person’s daily tasks and responsibilities in order to learn where they glean their knowledge from and how they go about their business.
posted by John M | 0 Comments
Thursday, June 23, 2011 12:07 PM

Keyword Use: Be Judicious, Be Flexible.

This week I have received a lot of requests for an increase in keywords from advertisers. The reason for this is that the advertiser typically has a set of keywords they are prepared to enter into their accounts. They also have several
posted by John M | 0 Comments
Tuesday, June 21, 2011 11:45 AM

Can Facebook Get You a Better Google Ranking?

The discussion over exactly what goes into Google’s formula for selecting where a site ranks on their search engine has boggled the minds of many.. Marketers and self proclaimed search engine experts alike continue to gather and analyze and dissect
posted by Latrice | 0 Comments
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Monday, June 20, 2011 1:22 PM

Welcome a New Team Member to 7Search

Get ready for a new, friendly voice to help you with your 7Search advertising! Help us welcome Tricia and add her as a friend on Facebook! To help get to know her better we sat down with Tricia for an interview: How do you like it at 7Search
posted by A.Umer | 0 Comments
Thursday, June 16, 2011 3:56 PM

How 7Search can Help the Experienced Advertiser

  You have been an advertiser for quite some time. You have most likely promoted on search engines like Yahoo, Google and Bing. You have spent alot of money and found what offers and products that sell well to the audience supplied by search
posted by John M | 0 Comments
Wednesday, June 15, 2011 1:39 PM

Getting to know the MakeTop™ Tool

Need help updating the bids in your 7search account? MakeTop™ allows you to move all of your keywords to one of the top five positions quickly, increasing the likelihood of getting click-throughs to your website. How does MakeTop work? 7Search
posted by Cleofe | 0 Comments
Friday, June 10, 2011 12:53 PM

All Roads Still Lead to PPC!

It’s no shock to hear that television has been the dominating force in the advertising industry for years. Since 1941 marketing companies have been using this method to convince consumers that there product or service is worth the investment. Call
posted by Latrice | 0 Comments
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Friday, June 10, 2011 12:50 PM

Communication is Key

I recently saw a discussion on LinkedIn regarding how an SEO professional approaches a new client with little or no experience regarding implementing optimization techniques. I was reminded of the many conversations I have had over the phone
posted by John M | 0 Comments
Monday, June 06, 2011 6:04 PM

Surviving Summer in the World of PPC

by Elizabeth Burton (blogger extraordinaire) As we enter the summer season many PPC advertisers will begin to notice a marked decrease in the traffic to their website. As web surfers abandon their laptops for sandy beaches and a cozy winter’s
posted by A.Umer | 0 Comments
Monday, June 06, 2011 6:02 PM

New PPC Industry Changes Mean Advertising Success!

Until recently, if you were a PPC advertiser who promoted your ads with the use of trademarked names you ran the risk of being penalized. You would either have those terms deleted from your campaigns or have your ads removed altogether. Well your
posted by Latrice | 0 Comments
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Monday, June 06, 2011 5:14 PM

Yogi Knows Best

“If you don't know where you are going, you'll end up someplace else.” - Yogi Berra This quote, uttered by baseball Hall of Famer and Aflac Insurance pitch man Yogi Berra delivers the quintessential piece of advice pay-per-click advertisers
posted by Cleofe | 0 Comments
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Monday, June 06, 2011 2:41 PM

Team FaceBook and The Bing Squad Join Forces!

Recently, the search engine Bing, which is powered by Microsoft, joined with Facebook to integrate search engine results with social media influence. The goal appears to be that Bing wants to make your searches personal, and influenced by your
posted by John M | 0 Comments
Friday, June 03, 2011 3:06 PM

Getting More from Your Impressions

I have observed many Pay-per-click advertisers who spend time reviewing their analytics and concentrating solely on the number of clicks received. While this data is important it only provides a limited view of your campaigns performance. Consider
posted by Latrice | 2 Comments
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Thursday, June 02, 2011 3:32 PM

Google Wallet can Lighten Your Pockets, while Keeping Your “Wallet” full.

A new device from Google has been introduced, and I wanted to explore it further. This could affect how consumers decide to spend their money and hold their information. Google’s newest technological breakthrough is called Google Wallet. According
posted by John M | 1 Comments