May 2011 - Posts

Friday, May 27, 2011 4:11 PM

New Advertiser Training: You can do it, Rock!

Don’t you wish you had someone to coach you through some of the projects you take on? A guide to help you fix your plumbing, or to do that tune up on your car, or even to figure out why your computer just decides to stop working? Well, there
posted by John M | 0 Comments
Thursday, May 26, 2011 10:37 AM

Smart Marketing 101

Building, managing and promoting an online business carries many of the same burdens experienced by those running a brick and mortar establishment. One burden in particular they both share is the requirement to adhere to all copyright and intellectual
posted by Latrice | 0 Comments
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Wednesday, May 25, 2011 11:52 AM

FAQ: Rank vs. Average Rank

I’m back with another entry into the FAQ files. I had a conversation with an advertiser about this concept recently and I wanted to take some time to flesh out the difference between your “rank” and “average rank” on 7Search.  For
posted by John M | 1 Comments
Monday, May 23, 2011 1:12 PM

FAQ: What are the best keywords?

For our second FAQ session this week, I’d like to discuss a common and complicated request: “I want you to tell me what the best keywords are.” This reminds me of the scene in “Teen Wolf” when Michael J. Fox says to the store owner, “Give me.
posted by John M | 0 Comments
Thursday, May 19, 2011 10:31 AM

A Big Win for PPC Advertisers

Until recently, if you were a PPC advertiser who promoted your ads with the use of trademarked names you ran the risk of being penalized. You would either have those terms deleted from your campaigns or have your ads removed altogether. Well your
posted by Latrice | 1 Comments
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Wednesday, May 18, 2011 6:04 PM

FAQ: Negative Keywords

This week I wanted to take some time to discuss solutions to some of our most frequently asked questions. We get advertisers from all over the world with different levels of experience that need a little guidance. Our question today is, “what
posted by John M | 0 Comments
Friday, May 13, 2011 3:15 PM

Top Ten Features: #6 through 10

 Earlier this week, I was challenged by our copywriter Abdul Umer to list our top features by utility and benefit to campaign structure, and I answered the bell by listing the top 5. It is now my job to round out the top ten. This almost
posted by John M | 0 Comments
Thursday, May 12, 2011 12:41 PM

Top Ten 7search Features: 1 through 5

So I was asked to rank my favorite 7search features and tools by their practicality and benefit. As you have probably already surmised, that isn’t easy. Since, however, I’m usually up for a challenge, I’ll give it a shot. Whenever I
posted by John M | 0 Comments
Wednesday, May 11, 2011 11:46 AM

Google Advertisers Prepare for More Pay-to-Play

Googles’ advertisers have been enjoying a new feature which allows them to view reports that show phone calls their businesses received that were generated from their AdWords campaign. The appropriately named AdWords Call Metrics feature is still
posted by Latrice | 0 Comments
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Friday, May 06, 2011 1:14 PM

Ten Things Every Advertiser should Know: #5-10

This week I am writing about the ten things all advertisers should know. This is a discussion of the factors and themes that are common among all advertisers and products on 7Search, and other search engines. Many of our advertisers are trying
posted by John M | 0 Comments
Wednesday, May 04, 2011 5:58 PM

The Ten Things Every Advertiser should Know: #1-5

So I spent about an hour on the phone today with a novice advertiser assisting her in building a campaign. She seemed overwhelmed by her new project, unfamiliar with internet marketing as well as the platforms and tools used in the industry. I actually
posted by John M | 0 Comments