Our Top Performing Verticals: A Review
Over the past several weeks, we have explored the industries that produce well on 7Search’s network. Seeking insight from the staff here at 7Search, we examined the different factors that make these campaigns perform well. The main reasons, as we discovered, were:
1.) The industry itself: need for the product, availability, variety of choice.
2.) The “7Search effect”: Our features, traffic, and support
3.) The Advertiser: Choices, commitment, strategy.
The niches we analyzed seem to operate well on the internet because the need for the product is combined with the convenience of being a click away. Each website, depending on the vertical, offers a system that allows you to choose between several choices while providing information in order to make an informed decision. These websites are designed to have a professional look, and to be easily navigated by even the most novice computer user. Verticals, such as insurance, education, and gaming allow the user to choose options within 2 to 4 clicks, right from their own home. In our current economy, where everyone is trying to save a buck, being able to shop around for the best deal, convenience will always be a high volume and in demand product.
An important factor to remember when building a website is to consider the audience. Creating an attractive and professional website is more likely to retain visitors who click onto your site and increase the chances of conversion. A site that looks disorganized or cheaply made combined with a lack of relevant keywords and not bidding competitively will more than likely not create revenue for you.
The combination of the demand of the product and quality of the website with 7Search’s traffic volume and features allows for a profitable venture. 7Search averages 3.3 billion searches a month, and covers the 10 to 15 % of second tier traffic that Google and Bing may not cover. 7Search offers several tools that these advertisers take advantage of. Features like our conversion tracking code, our reporting capability, negative keywords, and our Referral ID blocking allow advertisers to optimize their campaign. These help to interpret your activity, and hone your traffic to a targeted flow that increases your chances of conversion.
Optimization requires a combination of efforts on several parts of a campaign in order to create a healthy volume of relevant traffic to your site. You can gain insight on optimization from our dedicated support staff, which has a history of experience in the industry and in the “7Search effect.” Our client support specialists walk our advertisers through implementing our features into their campaigns, and provide free campaign assistance in order to get the most out of their effort. Our advertisers who have successful campaigns take advantage of both our features and our staff.
The last factor we discovered was the advertiser himself. The advertiser who creates a profitable venture on 7Search is committed to their campaign. That means that they are willing to adjust their campaign based upon their activity as well as the competition’s efforts. They treat their campaigns just like a storefront business that requires management every day. Our platform does not update your campaign choices automatically, fluctuations from bid adjustment, affiliate traffic, and other factors causes change on your overall performance. They do their research on their chosen niche, and examine what their competition is doing. They can then take the information they gain and adjust their strategy to improve their chances.
This series was meant to act as a learning tool for our advertisers, but it was also a great learning experience for me, as well. Discovering the balance between all the factors at work, and the effort it takes to make a campaign successful was enlightening. It was also interesting to discover the recurring themes: the importance of a solid website, optimization, and research on the product you wish to promote. The advertisers who seem to get the best results knew their product inside and out, and the public’s need for it. The other similar circumstance was not that the advertiser necessarily had the biggest budget, but used what they had effectively.
I hope that you learned as much as I did. I will continue to share the knowledge I have gained in the future in order to improve your experience on 7Search.
All the articles in the Top Performing Verticals series:
Dating Sites Edition
Insurance Quote Sites
PayDay Loan Sites
Online Pharmacy Sites
Online Education Sites