April 2011 - Posts

Thursday, April 28, 2011 4:37 PM

Hello, How May I Help You?

This week at 7Search has been really busy. We have dealt with a lot of advertisers from all over the world who are doing their best to use our features to optimize their results. We have fielded emails, received support cases, phone calls, and communicated
posted by John M | 0 Comments
Thursday, April 28, 2011 2:16 PM

5 Tips for Success with PPC

Ever run around your house destroying everything in your path in a huge panic looking for your keys, phone, etc? As you frantically search every corner imaginable you may have even accused your kids, significant other or anyone in the general
posted by Latrice | 1 Comments
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Wednesday, April 27, 2011 11:51 AM

I Need to Know Who I Am Selling to. How?

This week I have come across advertisers who were interested in gaining information on demographics. Some wanted to know what our level of traffic was for specific countries, or what types of offers perform well in different languages. It is wise to
posted by John M | 0 Comments
Friday, April 22, 2011 6:18 PM

Now I’ve got a Fan Page. What do I do with It?

In my blog earlier this week, I discussed how you can use social media to help you drive traffic to your site. The next challenge is: what do I put on these pages? I understand status updates, or tweeting about how I am right now, but what else can I
posted by John M | 0 Comments
Friday, April 22, 2011 2:45 PM

Exporting Google Campaign Data over to 7Search

Since no two (paid) search engines are created equal it stands to reason that attempting to export campaign data from one to another can be a little like trying to fit a round peg into a square hole, not likely to happen. Well, at least not without
posted by Latrice | 0 Comments
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Tuesday, April 19, 2011 6:38 PM

Gain Traffic for Your Business Using Both Networks: Ours, and Yours

  So yesterday I spoke with an advertiser on the phone about 7Search and how his friends and neighbors can see his ads online. His concern was that since they were not familiar with 7Search, they would not be able to find it. His is not a
posted by John M | 0 Comments
Thursday, April 14, 2011 2:42 PM

Our Earth Day Promotion and Tips to Get Your Workplace Green

Although Earth Day is not until April 22nd, that’s not stopping us at 7Search from celebrating Earth Day every day! Celebrate with us and get green because of it! Take advantage of our Earth Day Promotion running the entire month of April.
posted by A.Umer | 0 Comments
Thursday, April 14, 2011 12:23 PM

Timing is Everything!

How do you take a good pay-per-click ad campaign and make it even better? Easy, by making sure to run the ad only during those times that it is most likely to convert. Some may know it as Dayparting, others call it Ad Scheduling. Either way,
posted by Latrice | 1 Comments
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Wednesday, April 13, 2011 5:17 PM

What’s the New Social Media Gonna Do?! Run Wild Over You!!

  As we all know, social media is the greatest new concept since pro wrestling. It is commonly discussed and argued that businesses simply have to implement social media into their daily activities. According to Futureofmediaevents.com, the majority
posted by John M | 0 Comments
Tuesday, April 12, 2011 3:43 PM

Why Do My Analytics Stats Differ From My PPC Account?

Every marketer comes to the point during a new campaign launch where they need to analyze its performance. The inevitable first step in any analysis is to review the total clicks that your promising new offer has received. However, as is often the
posted by Cleofe | 0 Comments
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Thursday, April 07, 2011 4:45 PM

Advertisers! Ask the Right Questions!

So, our advertisers will contact us in order to improve their performance. I hear “how can I get more clicks?” or “How do I get more sales?” and I wish I could break down solutions as easily as that. Unfortunately, in pay per click on the internet, there
posted by John M | 0 Comments
Thursday, April 07, 2011 10:59 AM

Twitter Makes It Personal

It used to be that searching for something on Twitter meant sifting through pages of irrelevant results in hopes of getting lucky enough to find a match worthy of following. Those days may now be behind us. The popular social site has announced a
posted by Latrice | 0 Comments
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Tuesday, April 05, 2011 5:49 PM

Cool-gle: The +1 Button Gives You the Power to be in the Know

Google has just released a new function that puts the power of “cool” into the hands of the internet user. This new device, the +1 button, is meant to allow the user to vote yea or nay on the website in terms of being cool. A parallel to this is the
posted by John M | 0 Comments
Friday, April 01, 2011 4:53 PM

Our Top Performing Verticals: A Review

  Over the past several weeks, we have explored the industries that produce well on 7Search’s network. Seeking insight from the staff here at 7Search, we examined the different factors that make these campaigns perform well. The main reasons,
posted by John M | 0 Comments