Take the Confusion out of PPC Marketing

It’s the New Guy, once again checking in with our eager and slightly overwhelmed new advertisers. As PPC technology constantly rears its intimidating head with aspects such as keywords, URLs, applications, and terminology, luckily, there is a way to manage it all so that it doesn’t send you screaming from your PC or Mac as you sit in the coffee shop attempting to make sense of it all.

Fear not, young PPC pupils. 7search boasts its own technology to provide our advertisers with easy-to-use and understand features that help make your marketing campaigns much more effective. Whether it’s via phone, email, or through our Chat live support, we are available to help you calm your fears, provide guidance and sort through the pay-per-click confusion.

First, there are several features that 7search offers for free that help enhance sales pitch, accessibility to product, and simplify bid adjustments. Adding these options to your campaign can help differentiate your campaign from others, direct consumers to specific landing pages most relevant to keywords searched, and keep you in the most competitive position.

Surfers notice when a website makes an effort to be easily navigated, which makes their decision making process easier. Pay per click advertising works best when the advertiser takes advantage of the brief moment it takes for a surfer to decide if they will stay on the site, or go. A great first impressions can help you strike pay-per-click marketing gold.

One of our most popular free tools would be our: Custom Title, Description, and URL feature. These are text, titles, and URL links that you can add to your keywords on your Campaigns page. Once a surfer clicks onto one of your keywords, these “TDUs” will appear. This option works great because it allows you to accentuate a specific sale, product, or even free shipping immediately. You can add a link, so that the user is taken directly to your targeted product or service. You can add a snappy title, like “2 for 1 Turtles, Who Are You to Resist?” Ok, not the best example, but you get the point.

You can find this feature in your 7Search account under ‘Edit Campaigns.” You can also add them when you click on each keyword. An “Edit Keyword” dialog box will appear, simply install your ad copy there.

All available features can be added individually by our advertisers, using our specially designed interface engineered to be easily manipulated by even novice computer users. You can add them with our assistance, or follow along with the use of our video tutorials available on YouTube. As a point of reference, you can also consult our FAQ page, which is loaded with information about all of the advertising tools offered by 7Search.

Written By
John Moran