Safety First!
Introduce a new product or service to the market and there is a very good chance that it will be met with a great deal of skepticism. There is valid reason why consumers today are often much more hesitant about signing-up or buying-in to new ideas, products or services. In a word, TRUST!
With so much media attention being placed on identity theft, false advertising and high-tech scams, many have adapted a mindset of remaining vigilant against such attacks. One way they have begun to do this is by only doing business with those they consider to be trustworthy. Consumers have armed themselves with a great deal of knowledge detailing exactly what to look for before deciding to finalize a new transaction. Nowhere is this more evident then in the online world.
Ask anyone about the safety/dangers of buying online and they are likely to either have a horror story to tell about having been scammed themselves or of knowing someone else who has. With more buyers now on the lookout for reputable websites to conduct their transactions with, 7Search wants to help keep unsuspecting consumers safe by requiring that its members secure all webpages requesting confidential information. Such information would consist of credit card numbers, address, social security numbers, date of birth and the like. Advertisers are expected to make sure that pages requiring personal data from the visitor are SSL encrypted to help ensure the users right to privacy. With educated consumers knowledgeable enough to know what to look for now flooding the web in search of great holiday deals, this important feature can mean the difference between securing a new customer/sale or just another insignificant tick on your stat counter. Go the extra mile by providing your customers a safe shopping alternative and enjoy more repeat business for trusting consumers!