November 2010 - Posts

Look Before you Leap, into Pay-Per-Click Marketing

Rushing into pay-per-click advertising without adequate preparation or instruction can be like jumping behind the wheel of a car without taking so much as one driving lesson. You are almost certain to crash. The advertising experts of 7Search.com would
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The Who, What, and Why of Paypal

Lately I have dealt with a lot of advertisers who use Paypal. I, like many of you, have been aware of Paypal for quite a while. Thanks to Amazon.com, Ebay, and other such sites, Paypal has achieved a great degree of name recognition. Since entering
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Thanksgiving.... A time to Eat, Drink and Enjoy Pay-Per-Click Success!

Around the world people are preparing to gather with family and friends in celebration of another Thanksgiving holiday. With travel arrangements made and bags anxiously packed, it’s pretty safe to say that the holiday season has officially reached full

Negative Keywords - Balance the Scales and Increase Your Sales

In my short time here at 7search, I have learned a lot about the effectiveness of our tools. The use of our conversion tracking code allows both the advertiser as well as our 7Search staff to examine the quality of each campaign more easily. Designing
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Safety First!

Introduce a new product or service to the market and there is a very good chance that it will be met with a great deal of skepticism. There is valid reason why consumers today are often much more hesitant about signing-up or buying-in to new ideas, products

To Your Health

As the Cold and flu season descends upon us, we begin our search for ways to not only beat but also prevent those pesky seasonal bugs. Maintaining good health is a concern that has crossed both cultures and borders alike. Access to medicine and treatment
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New Advertiser Spotlight!

The weather is turning colder but the advertisers in this months spotlight are turning up the heat on their marketing efforts. With the rush of holiday season traffic already crowding the internet, these website owners are in just the right position
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Retargeting – “the next big thing” in display advertising?

Ever since Goto.com (later Overture.com) launched the first successful pay per click (PPC) advertising program, the million dollar question has always been “How do I convert more visitors into sales on my website?” Countless eBooks and online forums have
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Happy Holidays to our Loyal Customers!

The holidays are upon us once again and this year, 7search is giving back to its loyal users! Existing clients can receive a one time $50 bonus on their next deposit to their PPC accounts. To benefit, enter HOLIDAY2010 in the "My Accounts" section

Holidays are Here Again!

As I write this, there are already department stores, malls, boutiques, and shops preparing for the holiday rush. They are putting up holiday displays, decorations, new stock, sales items, and even mentally preparing for thousands of shoppers who will