August 2010 - Posts

Monday, August 16, 2010 1:09 PM

New Advertiser Spotlight!

7Search.com is always excited about offering its members more ways to obtain increased website exposure. We are happy to say that our Monthly Advertiser’ Spotlight helps us do just that! This is just one of the reasons why it has grown to become a favorite
posted by Latrice | 1 Comments
Tuesday, August 10, 2010 3:16 PM

PPC CAMPAIGN MISTAKES

I’ve been working in the PPC industry for over 10 years and in that time I’ve seen a lot of the mistakes that Advertisers make. One mistake that I have consistently noticed is the practice of over bidding. Most if not all Advertisers have bidding
posted by David | 0 Comments
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Monday, August 02, 2010 3:47 PM

A/B Split Testing…testing...1-2-3...testing...

Pay per click advertising is a burgeoning, multi-billion dollar industry attracting literally tens of thousands of new clients daily. Comparisons can be made between online advertising and the California Gold Rush of the 1850's,with advertiser's new
posted by Cleofe | 0 Comments
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Monday, August 02, 2010 1:17 PM

Boost Your Online Success with Web Analytics

When it comes to your website, are you able to answer the following questions: How long do visitors remain on your site? What pages/products are they viewing the most? Are you receiving any repeat visitors? Where is the bulk of your traffic coming from?
posted by Latrice | 1 Comments
Monday, August 02, 2010 1:06 PM

Strategic Bidding on a Budget

One of the most inefficient bidding strategies often used by pay-per-click marketers is the act of simply applying the same bid amount to all keywords within a campaign. This method may not only hinder your ads visibility but it may also lead to wasteful
posted by Latrice | 0 Comments
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