KEYWORDS – MAKE IT COUNT
As a pay-per-click advertiser or potential advertiser, I’m sure you’re very familiar with how the process goes. Each time your ad appears within search engine results and a web surfer clicks on it, your advertiser account is subsequently charged (or debited) the bid amount you’ve chosen for that search term. Being the smart advertiser that you are, I’m confident that you’ve chosen only those keywords that generate the highest amount of monthly searches for maximum traffic potential. When you do the math on this method of advertising you will find that, while effective, it can also become quite costly.
In the world of business, it’s vastly true that you often have to spend money to make money. At 7Search.com, we believe that if you absolutely must spend your hard earned money, it’s important to make sure that you’re spending it wisely. One way to make sure you’re spending it cost effectively as a PPC advertiser is by taking the time to choose keywords that are targeted and relevant to your sites content. 7Search.com offers its advertisers a wonderful keyword suggestion tool to assist with this task. Keyword selection is ultimately what will determine whether your site receives quality traffic as opposed to untargeted clicks from various web surfers. Each click that your ad receives holds the potential of a possible sale or lead, but this is only the case if the visitor has an interest in what your site has to offer. Choosing keywords that have a high amount of monthly searches yet are not relevant to your site will only drive your advertising costs up and your conversion ratios down. It’s vital when adding keywords that you select those that work for your sites success and not against it.
7Seach also implements its own keyword review procedure as a way to ensure that only the most relevant ads appear for any given searched term. If it is found that an advertiser is bidding on keywords that have no relevancy to their site, all irrelevant keywords will be removed. Don’t waste time or money bidding on keywords that won’t bring you the quality traffic your site needs. When choosing keywords, consider your sites content carefully as well as what your target audience may be searching for. After you’ve narrowed your list down to only those keywords that will produce the best results, now it’s time to place your bid and make it count!