LINKS AND NOTHING BUT THE LINKS

Have you ever called a business only to end up in what seems like a never-ending maze of automated messages? It usually sounds something like, press 1 for this person or press 2 for that dept., yet you never seem to reach the dept. or person you were calling for. Most of us have experienced this at some point and we can clearly recall how frustrated it made us feel.

Unfortunately, web surfers often face this same ordeal. When an internet surfer visits a website only to find that the page contains nothing more than various links to other sites, the result is usually an unhappy visitor who quickly exits the site. This happens partly because it's clear to the visitor at first glance that the site does not offer the product, or service that they are searching for. Another reason may be that most people tend to assume that sites which contain little or no written content are more likely to pose a viral threat to their computers. While this may not always be the case, websites which contain great written content will usually attract more first time as well as return visitors.

At 7Search.com we take great pride in delivering only the highest quality search results. Websites that primarily contain links that simply redirect to other sites are considered Click Arbitrage by 7Search.com. Campaigns that are found to contain click arbitrage are in violation of our advertising guidelines and are immediately placed on hold. The advertiser would be contacted by one of our customer service specialists regarding this violation and given sufficient time to make the necessary website adjustments. Once the corrections have been made, the campaign can easily be reactivated.

In order to ensure a consistent level of quality, 7Search.com takes time to review and evaluate each ad campaign for click arbitrage. We sincerely believe that by showing our advertisers the importance of adding useful, written content, they will ultimately benefit by receiving a higher return on their pay-per-click investment.