New Top Bidders Window Gives Advertisers an Edge

Most online merchants would agree that the most important and effective goal of pay-per-click advertising is obtaining the highest possible ad positioning within search engine results. In our continued effort to provide tools that assist our advertisers with realizing this goal, 7Search.com has recently enhanced its top bidders feature. This enhancement serves to provide a more detailed yet streamlined display of keyword bid criteria most relevant to the advertiser’s needs.

Previously, advertisers were able to view only the top three (3) exact bid amounts for their keywords. We are now happy to announce that we have integrated a much more advanced top bidder’s window. This new window will allow the advertiser to see not only the top ten (10) bid amounts for their keyword, but they will also have the ability to choose a specific country as well as their desired bid matching option. Accessing this cool new feature is as simple as clicking on the magnifying glass located to the right of the top 3 bid amounts shown under the campaign’s tab.

This feature is extremely beneficial in that it allows the advertiser to analyze bid amounts and ranking in direct comparison to competitors. Should an advertiser find that their ad has fallen below their desired position, they are able to immediately determine the bid amount necessary to reposition their listing for maximum exposure. Additionally, an advertiser doing business outside of the United States might only care to analyze how well their ad is performing alongside similar listings within that specific country. This informative addition displays only what’s needed.

Gaining a competitive advantage over the competition is critical in achieving success in the online marketplace. 7Search.com continues to lead the way in providing the most innovative PPC solutions available to help your business achieve internet success.