Best Way to Promote Affiliate Products with PPC
What is the best way to promote affiliate products with ppc advertising?
Advertising an affiliate website has many nuances. In general, though, the best way to promote affiliate products would involve doing a bit of research. The primary research you need to do is related to your competition. For example, if you are advertising a very popular “Work from home” affiliate page that is also being marketed by other affiliates then your best strategies should include:
- Do keyword research and try to bid on terms where your affiliate webpage is not overly represented. This strategy can help increase the likelihood of a “conversion”. It can also help keep your costs low because you discover keywords where there is less competition. However, the down side is that the overall volume of these searches may be lower than average. The solution to that is to identify as many of these keywords as possible.
- If you do choose to bid on the high search volume keywords with a lot of competition you need to keep in mind that the top 3 spots get the majority of clicks. And holding those positions can be costly. The key here is to watch your conversions closely and lower your bid on poor converting keywords.
- Consider advertising an alternate affiliate landing page that is not overly saturated in the search results. Or if you can have a custom page designed that’s even better.
Once you’ve determined that the affiliate page you’re advertising is fairly unique and not redundant in the search listings then the next step is to choose keywords. It is a good idea to identify 10-25 keywords that accurately represent the content. Then bid competitively to receive traffic. 7Search provides transparent bidding to help our advertisers see and understand the marketplace. Users can see at a glance what they and their competition is paying, allowing them to enter an educated bid each time.
Following these steps will allow you to avoid advertising with an over-represented web page and help you determine your keywords. Unique content and competitor keyword research are keys to PPC success with affiliate products.