How Can I Make My Blog More Profitable?
PPC Advertising Guideline for Success
There are two sides to this coin – the advertiser and partner sides.
On the advertiser side, the key is in getting targeted and converting traffic. The following is a general guideline for being successful with PPC traffic.
Using PPC traffic and a decent analytics package, like Google Analytics, you can set up and track different landing page designs and keyword performance. And in doing so you can discover which keywords make money and which are dead ends. The technique works like this;
Break your keywords into groups of similar keywords. For example, one group could be based on “Rocky Mountain Football” and include words like;
- rocky mountain football
- rocky mountain football league
- rocky mountain rumble football
- rocky mountain sprint football
- vs rocky mountain football
- rocky mountain college football schedule
For each keyword group, create a landing page that focuses on that group. So for example, create a landing page that focuses on “Rocky Mountain Football” and that uses that phrase in the title tag and in the page content.
Submit those landing pages to a PPC network. Make sure to use the correct corresponding keyword groups with the correct landing pages. Also make sure the ad copy matches and uses the keyword theme of the respective pages. The idea is to create a seamless experience for the web surfer from keyword search, to ad copy, to landing page, to sale or sign up.
Experiment with different layouts, keyword groups, and ad copy. Decent analytics packages allow you to “tag” URLs used in specific ads to see how they perform compared to one another. This is essence allows you to root out the poor or under performing keywords and focus your budget only on keywords that convert.
Rinse and repeat. Once you have this process of creating keyword groups and keyword themed landing pages down you simply need to go through a trial and error process to bring your campaigns to maximum efficiency.
If you're interested in advertising your blog on the 7search PPC network, we may be able to offer a special bonus for a limited time. Contact us to find out details.
On the partner side are PPC Partner Programs sometimes referred to as PPC Affiliate programs. These partner programs allow bloggers to monetize their blogs by using different types of ads on the blogs themselves. These ads, when clicked, generate revenue for the blog.
At 7Search, we have many PPC Partner options for webmasters and bloggers to generate revenue. Some of the more popular ones include:
- Accessory Ads - The Accessory Ads program from 7Search provides affiliates with a way to integrate an AdZone of advertisements into their pages and earn 60% of the revenue.
- Pay-Per-Text - generate searches from subject-related text to our search return lists. It is a text advertisement with a keyword already in the text, prompting surfers to click on the text advertisement, which in effect searches for that word on 7search and gives the user all of our Advertisers relates to that search. If the user selects a web site on the list, affiliate get 60% of what that web site pays us per visitor.
- Private Label Search - Put your own name on the search box and let 7search generate web results for you. You earn 60% of what the advertiser pays us per visitor. For full details, please visit http://7search.com/private.htm
- SearchAdRoll – the fastest and easiest way to generate blog revenue! SearchAdRoll is a widget that can be placed anywhere on your site. Simply submit keywords that define your blog content and SearchAdRoll will display those terms as sponsored links. When clicked they open a search return list of advertiser’s websites. Each time one of your users visits one of these websites you get paid!
We encourage you to sign up for a 7Search affiliate account and explore which of the PPC Partner / Affiliate Programs make the most sense for you.