Online Advertising is Up!

IAB.net is reporting that a full year of Internet advertising revenues of 2008 totaled $23.4 billion, which is up 10.6 percent from the $21.2 billion reported in 2007.

Search revenue accounted for 46 percent of 2008 fourth-quarter revenues, up from the 42 percent reported in 2007. Display Banner advertising, the second largest format, accounted for 21 percent, and followed by Classifieds (13 percent), Lead Generation (7 percent) and Rich Media (7 percent) of 2008 fourth-quarter revenues.

You can read that article here.

Published Tuesday, May 12, 2009 9:33 AM by David

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