Thoughts on Finding Paying Customers, by Alan R
How can you find paying customers in your niche? First, write down a few keywords which are relevant to your website. Then begin entering them into the 7search Keyword Suggestion Tool. Look at the results, and make sure to exclude any phrases which are irrelevant or difficult to understand. Take the rest, and ask yourself, "Will people interested in my website/products/services search for terms such as these?" If you believe that potential customers might enter these terms, then choose them as your keywords.
The 7search Keyword Suggestion Tool is also a device for determining appropriate bid prices. It will let you see how many searches that words and phrases get, as well as how much other advertisers are bidding on them. Look at the information, and then consider how much demand there is for particular phrases, compared to how much competition exists for those phrases. Consider how much you are willing to compete in order to reach the top.