3 Search Engine Advertising Strategies for 2009
Strategy #1: Think about why your customers use search engines. Examine the terms which they used in order to find your website, and consider what those words imply. Think whether the individuals who typed those keywords used specific phrases to find specific products and services, or whether the person used vague terms in order to learn what exists. Look at the order of the words, and assuming the word order makes any sense, then make sure you know why the person put the words in that specific order.
Strategy #2: Consider the emotional responses that are connected with your product or service. What does your customer feel now, and how can your company help? Does your customer want to feel better after they use your product/service? If you use keywords which are related with emotional responses, please make sure that you use them in a way which logically reflects your site’s content. The individual web searcher should not feel confused if he/she sees your site in search engines. The person will be turned off by irrelevant uses of words.
Strategy #3: Make promises you can keep. Don’t imply things to your customer that your company can not afford. Few things are more discouraging than a company which makes ambitious plans… and then follows them up with little more than delays, compromises, and half-finished products.