The Keyword: Parachute Pants
7search.com offers a tool that many Advertisers don’t take advantage of: The Keyword Suggestion Tool.
7Search Keyword Suggestion Tool
It’s commonly known that just about all PPC’s have this same tool. But it seems to me that not too many Advertisers are taking advantage. Case and point; An Advertiser came to us saying, “I’ve got 1 keyword and that 1 keyword generates all of traffic he needs with Google.” Once I saw the keyword, I thought “Impossible”.
The Keyword: Parachute Pants
“Parachute pants” generates 87 searches per month. The last time those pants were popular the Cubs were in the World Series.
Bidding on one keyword is not always the best strategy. In my opinion, the best keyword strategy would be to bid on as many relevant keywords as possible. The Keyword Suggestion Tool provides you with the total amount of searches a particular keyword received in the past month. The key is to bid on relevant terms as well as terms that are highly popular.
Here’s a simple strategy that I would recommend when advertising:
- Select as many relevant terms as possible to bid on. The more search terms you have in your account, the better chance a web surfer will visit your page.
- Be creative when selecting keywords. Web surfers don’t always search for the regular run of the mill keywords/phrases.
- Bid according to the Smart Bid™ in your account. The majority of the traffic generated by 7search comes from its partners. The Smart Bid™ will place your listing within the top 5 positions on the partner’s results pages.
Keyword Suggestion Tool features:
- Shows you the amount of searches a particular keyword received in the past month.
- Shows the estimated amount of clicks for the top position.
- Shows the estimated amount of cost of the top position.
- Shows the current top bid as well as the bids for positions 2 through 5.
If you have any questions about the 7search Keyword Suggestion Tool or need any help with keywords feel free to
ask a question!