7Search Advertising Platform Enhancements
Pay-per-click advertising search network 7Search.com announces the alpha release of several major platform enhancements including conversion tracking, geo-targeting and a direct navigation advertising offering dubbed Click-Free™.
“Online advertisers require programs and solutions which provide them with a alternative sources of traffic, tools which ensure the highest possible return on their advertising spend while expecting high levels of quality and support,” said 7Search.com’s Director of Internet Operations Gemma Piscotti. “These platform enhancements have been well received by our existing advertisers and will position 7search to become more competitive in the pay-per-click advertising industry.”
7Search Geo-Targeting:
Existing advertisers interested in marketing their products and services to specific geographic regions through the 7Search PPC platform must request activation of the service from the 7Search client support team. Once activated, advertisers are able to customize existing campaigns and create new geo-targeted campaigns immediately.
7search Conversion Tracking:
Online advertisers and interactive marketers utilizing the 7Search.com advertising engine are now capable of tracking specific actions such as direct sales, leads generated through their website, even specific (pre-defined) page views. Advertisers simply install a conversion tracking code on their page and once sufficient data has been collected, 7Search.com’s system will then begin displaying new data columns within their account detailing the number of conversions, the cost per conversion, and the conversion rate.
Click-Free Direct Navigation:
7Search advertisers opting to participate in ClickFree™, 7Search Direct Navigation advertising platform, are able to bid to receive traffic from this bookmarked and type-in traffic. 7Search clients select from a list of 5,000 keywords that have been mapped to thematic URLs. Bid prices for 7Search.com’s ClickFree™ program start at $0.15 cents per visitor.