Advertiser Spotlight

With high quality traffic at the industry’s most affordable rate, it’s no wonder new advertisers are flocking to 7Search.com to sign-up at such an alarming pace. Sign-up now and your site may be one of those selected to appear in our next edition of the Advertisers Spotlight. Check out a few of the cool site’s sharing the spotlight this month.

1. www.winestuff.com - Ready to pop the cork for a special occasion? Take a peek inside and find everything you need to make your wine-toasting celebration a success
2. www.FineSilkComforters.com - Your dreams will truly be sweet when you experience a night of restful sleep on any of the elegant silk comforters found here.
3. www.windgeneratorspro.com - Let these guys show you how to go green while you save some green as well.
4. www.the-pressure-cooker.com - Prepare your favorite meals in less time with one of these top-of-the-line cookware items.
5. www.lifelightphotography.com - These professionals can help you capture the moments that you want to remember forever.
6. www.MeetLocalSinglesOnline.com - There’s someone out there for everyone, and your special someone could be waiting to meet you on this popular site.
7. www.themensweddingbandstore.com - Here’s a twist, a jewelry store that’s JUST FOR MEN! Check it out; you will be pleasantly surprised at their great selection.
8. www.extremeelementscameras.com - Take pics above sea-level as well as below with any of the great waterproof, digital cameras and accessories available here.
9. www.InterKnobs.com - Dress up your cabinetry with knobs of distinction. The classy collection of door pulls found on this site are sure to impress your guests.
10. www.kcpetzdiscountdogsupplies.com- This site is a pet owners dream. Step inside and find everything you need to keep your four-legged friend happy, healthy for strong.

7Search Online Tutorials - The Advertiser Network

Recently our Advertisers have been asking for online tutorials. So in the past week we have begun to produce these tutorials for our clients. We started with the most simplistic, least asked requests and are starting to make our way towards the more commonly asked.

• Unable to Login – Many clients attempt to login to the incorrect program. This 2:00 video takes you through the correct login process.


• Create a 7search Campaign – This 4:34 video explains to you the simple steps to creating your new campaign so you may begin advertising and taking advantage of the 2-Billion monthly searches 7search.com and its Partners generate.


• Updating Traffic Match Settings – 7search.com offers 3 different types of bidding: Exact, Broad and Phrase. This video is 3:15.


• Using the Smart Bid Feature – Its important to bid along with the Smart Bid in order to generate a lot of high quality traffic. The Smart Bid is the average bid from our Search Partner Network. This video will explain the importance and the ease of bidding with the Smart Bid.


• Online Reports Tutorial – 7search.com offers several useful and accurate online reports. This video is 6:39.

You should check back with 7search.com’s YouTube Channel for future online tutorials.

New Advertiser Spotlight!

The word is out about the benefits of advertising with 7Search.com! As we continue to add quality websites to our search results pages, we would like to take a moment to highlight a few sites that we know you will enjoy.

Be My Valentine

1. www.Flowers.com – This is the perfect time of year to spend some time browsing the romantic flower and candy creations available here. These beautiful arrangements are guaranteed to put a smile on your Valentines face.

A Couch Potatoes Dream

2. www-DishPromotions.com – Get off the bench and into the action when you experience the Super Bowl as well as all the sports and movies you can handle in high definition quality. Get connected here!

The Cure for What Ails you

3. www.NightAndDayPharmacy.com – Get back on track to better health and wellness without ever leaving your sofa. With the largest selection of prescription medications available online, step inside and you’re sure to find just what the doctor ordered.

The Chair-way to Heaven

4. www.MassageMeChairs.com – Does the idea of having a personal masseuse available to you 24hrs a day sound like a dream? Well hurry in and pick up one of the massage chairs displayed here and make that dream a reality.

Signed, Sealed, Delivered There Yours

5. www.a-zmove4less.com –There’s nothing these guys would like better then to help you complete your next residential or commercial move. By the way, don’t forget to ask about their courier services also.

1, 2, 3 Taxes Done Easily

6. www.FileFreeTax.net – It’s tax time again and we all know how stressful this time of year can be. Good news, it doesn’t have to be. Just stop on by and take advantage of the free and easy-to-use tax filing service this professional site has to offer.

Check it Out

7. www.USAChecks.com – It’s all about the checks and balances with these folks. Find everything you need from Business checks to Deposit tickets when you browse the aisles of this great site.

Shoe Shack

8. www.ChristianLouboutinOnshops.com – Step into the new you with a pair of these hi-fashion shoes that are sure to make you the envy of the evening.

Website Delight

9. ChicagoSEOSpecialist.com – First impressions are everything so make sure your website is making the right one. These experienced web developers have all the tools necessary to help you create a website that keeps your visitors coming back for more.

Dress For Success

10. www.CurvaceousChicWoman.com – Peak inside and enjoy a large selection of beautifully designed dresses, top, pants and more showcased here for the stylish and sophisticated, full-figured lady.

Are You Using Display URLs?

As you know 7search.com offers display URLs and you should take advantage of this feature. Using a display URL for your 7search campaign can prove to be important, especially if you’re advertising a known entity.

The 2 more popular forms of display URLs are:

1) Simple domain.

Joe’s Chicken Center
Come eat at Joe’s Chicken Center. We are now offering online coupons for parties of 4 or more!
www.joeschickencenter.com

This style is basic and appears clean. It also informs the web surfer of your direct home page where they will be able to find everything your site offers.

2) With a keyword string added to the domain.

Joe’s Chicken Center
Come eat at Joe’s Chicken Center. We are now offering online coupons for parties of 4 or more!
www.joeschickencenter.com/online_coupon

If using this style, you should always direct the web surfer to the actual page of the keyword(s) use in the string. In this case, the landing page should direct them to the actual online coupon.

Common practice is to test these to two styles for a day or two to determine which works best for your ROI. Then once you have that figured out, stick with it! In a perfect world you would create two different campaigns for each; one campaign for your home page and a second for the “online coupon”. 7search allows you to do this as long as you’re using different keywords for each campaign so you are not duplicating your listings in the SERPs.

One last tip: do not claim to be someone you’re not. If you are a competitor to “Joe’s Chicken Center”, don’t use their domain in your landing page. Surfers will end up clicking your ad and costing you valuable money when they realize you’re not Joe’s.

7Search Wants to Assist with Your Campaigns

Now that the holidays are over it’s time to get back to the business of helping our advertisers create ad campaigns that get clicks! We understand how extremely competitive pay-per-click advertising can be therefore; we believe it is imperative to provide our advertisers with every possible advantage to help them stay one step ahead. Offering our advertisers comprehensive campaign assistance allows them to achieve higher levels of success while edging out the competition.

At 7Search.com, we take the time to review the statistics of our members advertising accounts for the purpose of assisting those that may be receiving less than desirable results. Once we locate a member that we believe would benefit from receiving additional campaign assistance, one of our ppc experts would then take the initiative to construct a customized list of advertising suggestions i.e. keywords, bid adjustments aimed at increasing the advertisers ROI. The suggestions given are based specifically on the needs of the individual advertiser’s campaign/website which focus on correcting only those issues that are limiting their marketing success. Not only is the campaign assistance we provide free of charge, it is also most often provided voluntarily on behalf of 7Search. As leaders in the ppc industry, the valuable insight provided within the campaign assistance that we create helps our advertisers to construct campaigns that deliver outstanding results. Taking a proactive approach in assisting our members allows them to realize better advertising results much sooner in addition to helping them to save money by highlighting ways to stop wasteful spending in areas that are not converting.

In order to run a successful ppc campaign it’s critical to make sure that you are aware of the common mistakes that can cost you money and yield no return. This is just one of the reasons why it is important to get on board with an aggressive ppc organization like 7Search.com that not only shares your vision for success but also understands your desire to prevent unnecessary loss before it happens.

Get Your New Year off to a Great Start!

The start of a brand new year often brings with it the hope of new beginnings and a renewed sense of confidence and opportunity. This level of energy and excitement makes this the perfect time to start actively promoting your website. Getting started early in the year will help motivate you to set visible goals for your websites success as you will be able to track your sites progress throughout the year.

If this is your first time considering the services of a pay-per-click company to drive traffic to your site then there are several reasons why 7Search.com should be your first choice. One of the main things to consider when choosing a pay-per-click company is the quality of traffic that your site will receive. In order for your website to have the best chance at a conversion, it first has to receive visits from real people who are actively seeking what your site is offering. Unfortunately there are several unscrupulous ppc companies that advertise great traffic statistics yet offer nothing more then bot clicks (computer generated clicks) or your ad is displayed as a pop-under rather than a searched text ad which are usually blocked by spam software. At 7Search.com, you can rest assured that you will receive only the highest quality traffic from human beings searching for your product or service. We have implemented safeguards to protect our advertisers against fraudulent clicks. Read more about our Fraud Detection Policy here: http://7search.com/advertise/no-fraud.htm. Additionally, it is also important that you consider both the level of support you will receive as well as your marketing budget. As a new advertiser, you may find that you have questions about a variety of issues related to your campaign. We would suggest that before signing up with a ppc organization, do a test run by contacting them via e-mail AND telephone a once or twice in order to check their response time and willingness to assist you. Did you find them hard to reach at any point? If so, consider this an indication of the potential frustration you may experience in the future should you decide to proceed with this company. With regards to your marketing budget, make sure to consider all costs involved with using any pay-per-click organization. There may be hidden fees or services that you assumed where included only to find out later will cost you extra so it’s a good idea to ask questions before making your decision. At 7Search.com, we have alleviated these concerns by offering our advertisers unrivaled customer support combined with the least expensive bid option available.

Don’t let another year pass your business by due to indecision. Contact 7Search.com and let us help you get your year and your website off to a great start. The countdown has already begun so what are you waiting for. 5, 4, 3, 2, 1……..LET’S ADVERTISE!

HAPPY NEW YEAR from 7Search.com!

Buyers Are Ready During The Holiday Season!

The holiday season is in full swing, which means your chances for online success with your website couldn’t be better. As we all know, the internet routinely experiences a staggering surge in online sales during the Christmas season as consumers take to the web in search of various gifts, travel destinations, services and more. This massive increase in online spending presents a whale of an opportunity for those website owners who have been working tirelessly to increase traffic to their site as well as boost online sales.

While it is true that online traffic soars during this time of year, this does not automatically translate into increased traffic for all websites as a whole. There is still the necessary task of promoting your website individually so that it can be located by as many potential customers as possible. The holiday season offers website owners a limited window of opportunity to take advantage of increased web traffic which highlights the importance of implementing a marketing plan that works fast while also being effective. 7Search.com has covered all the bases for you. With our five star advertising program, you can start driving high quality traffic to your website in minutes. Advertising your site with 7Search is as easy as one, two, three…literally! We can say this because our user-friendly program only requires three steps and you are you’re up and running. Step one: sign up for an account. Step two: create your campaign(s) and select your keywords. Step three: fund your account and voila… customers are knocking at your website’s door. You don’t have time to lose… act now and 7Search can help you increase your sales during this high buying season.

In the spirit of the holidays, 7Search has gift-wrapped a special promotion and wants to place it under your tree. Register as a new advertiser with 7Search now using the promo code HOLIDAY and receive a $10 credit to your account once you have completed your initial $25 deposit. This is our gift to you for becoming a valued member of our team. This promotion ends Jan. 3, 2010 so don’t delay. Tis’ the season to cash-in on all the great benefits of advertising with 7Search.com!

Happy Holidays from the Entire 7Search Staff!!!

Search Engine Strategies Chicago, 7Search Recap

7search exhibited at the Search Engine Strategies show last week at the Hilton Chicago. Charles Meyer, 7search.com’s Director of Business Development, had this to say about the show, “I thought that the SES Show was very good this year. Yes, there were fewer booths, and yes the weather was difficult, but the people who did come out were serious about finding vendors and Partnerships that will add value to their online business efforts. I also heard comments from the attendees that the seminars were informative as well. All in all, not a bad show for such a small venue!!”

Robert Payne and Rich Garrett telling folks to join the other 4500 active advertisers on 7search.com!

PUT YOUR BUSINESS ON AUTO PILOT

Most of us often feel that there are not enough hours in the day to get everything done. There always seems to be more cleaning to do, more meetings to attend, more bills to pay and more calls to return. These are just a few of the activities that eat away at our time. When you add building your own business to the mix, your plate goes from being full to exceeding its capacity.

Contrary to popular belief, web-based businesses often require just as much, if not more, of a time commitment to build as would a brick and mortar establishment. Considering the fact that time is a luxury that most don’t have, it becomes even more imperative that business owners construct a support system that helps to lighten their load. 7Search.com offers your business pre-packaged solutions designed to make managing your time as well as your advertising campaigns more productive. Our PPC program gives you the option to automate several tasks so that they would no longer require constant supervision.

As a member of 7Search.com, you would have the opportunity to take advantage of several great time-saving features including Daily Budget, MakeTop, Auto-Recharge and Retroactive Credit Backs. Here is a brief description of how these features work. The Daily Budget feature allows an ad to remain on display to receive clicks until it reaches the daily budget amount chosen by the advertiser. Once this amount has been reached, the ad will no longer display until the following day. The MakeTop feature is a great tool that helps ensure that your ad remains as competitively placed as possible. This keyword bidding feature makes automatic adjusts to an advertisers’ bids to ensure that their ad is displayed in either first position OR their bid adjusts until their maximum selected bid amount is reached. Our Auto-Recharge option guarantees that your ad continues to run by automatically funding your account with a pre-determined amount as needed which would prevent it from becoming inactive due to a low balance. Lastly, Retroactive Credit Backs is yet another great feature which is initiated by 7Search to ensure that our advertisers are only paying for clicks that are of good quality.

These features are significant in that they allow the advertiser to set controls on spending and desired ad positioning without the need to constantly monitor those areas of their ad campaign. The more familiar our advertisers become with our PPC program, the more freedom they are able to enjoy by placing their campaigns on “auto pilot” with the use of these outstanding features and more.

We strive to provide a platform that allows our advertisers to create ad campaigns that effectively promote their businesses while requiring minimal time investment. Your life is busy enough; why not choose a PPC partner that wants to give you more of something we could all use…TIME! If you haven’t done so already, join 7Search.com today and let us help you achieve the success your business deserves without sacrificing any more of your time or maybe even your sanity.

Does Bigger Always Mean Better?

When you look around, it’s obvious that the world wants us all to adopt the notion that bigger is better. Many of the ads we see on tv show us images of bigger cars, larger food portions, super-sized homes and even huge shopping malls. So is it true that in order to have the very best of any particular thing, it must be the biggest one available?

The answer to this question is quite easy to find. Just ask yourself how you felt the last time you went into a large department store and needed assistance with your purchase only to find that there was no one available to help you. You searched for a salesperson and discovered that they were all busy helping other shoppers which placed you and your needs on hold. Most of us would still find this to be frustrating even if we are shopping in the biggest or most popular stores.

7Search.com believes that not only do different people have different needs; they also have a right to have their needs addressed with some degree of urgency. It is important to us that our advertisers never feel like just a number on a spreadsheet or some unfamiliar entity. At 7Search.com, we take the success of your business personally. This is why we work diligently to offer a much more individualized approach via the programs that we offer. One example of such would be our New Advertiser Training program. This awesome program provides special training to our new advertiser that’s tailored specifically to their business needs. While it is true that our PPC program is ultimately setup to allow the advertiser to maintain complete control over their ad campaigns by making adjustments to them as they see fit, we also happily provide step-by-step guidance for those that may desire additional assistance. We also try to make it as painless as possible for our members to ask questions or discuss any concerns with us by providing them with three methods to contact us (phone, online chat or email) for their convenience.

7Search understands that the success of your business is important to you and it deserves individual attention. Don’t waste money attempting to promote your website with a company that’s too big to pay attention to the details of your business. Our goal is to offer a balanced atmosphere to our members. We provide our advertisers the room and tools they need to grow their businesses while also making sure that we remain consistently available to them so that they are never lost in the pay-per-click maze of online advertising. Join 7Search.com today and become of member of our family and not just a face in the crowd.

Who’s Advertising on 7search?

A website is only as successful as the advertising methods used to promote it. Simply put, no one can visit a store that they have no knowledge exists. 7Search.com offers a superior platform to help website owners successfully get the word out about their business. Below you will find several of our newest listings enjoying this month’s Advertiser Spotlight.

Bullseye!
www.realfunpaintball.com – Calling all paintball gaming fans. Step inside and check out the colorful deals available here to help you splatter your opponent.

Tools for the Tool Man
www.mytoolsstore.com – Need to lock it, build it, measure it or paint it? Peek inside and find the perfect solution for all of your hardware needs!

Keep the home fries burning!
www.fireplacewithflare.com – Tis’ the season to fire-up your fireplace with flare. Browse the heartwarming selection of decorative hearth products showcased on this site.

Fashions for Speed
www.sandskastleleather.com – Whether you’re a Harley lover or Suzuki’s are your passion, no motorcycle ride is complete without the feel is leather on your back. This site has top-notch motorcycle jackets that will help you ride in style.

Tick Tock, Tick Tock
www.grandfatherclocksunlimited.com – Create a look that’s timeless and a feeling of sophistication and elegance by adding one of these exquisite time pieces to your rooms décor.

Life Coach
www.coaches247.com – Tired of making the same mistakes? Ready for a change? If so, you have come to the right place. Here you will find the help and direction you need to get back in the game of life.

Natures Cures
www.zenasorganics.mionegroup.com – Experience the tranquility of getting back to nature. Take time out from the daily grind and pamper yourself with any of these relaxing oils and natural fragrances.

A Chefs Delight
www.cooksplus.com –Prepare everything from a gourmet feast to a tasty afternoon snack with ease when you stock your kitchen shelves with the great cookware items you will find here.

Kids love these!
www.zerpskateshop.com – Kick, push or coast your way down the ave. on one of the coolest looking skateboards around. Stop by this site and pick yourself up a new set of wheels.

PARALYSES OF ANALYSIS

Taking the first step and actually getting started is often the hardest part when initiating any new endeavor. Have you ever had a task to complete but you just didn’t seem to know where to start? This is what we often refer to as paralysis of analysis. We spend so much time analyzing exactly how we should go about tackling the project that we become paralyzed when it comes to actually starting it. For many website owners, considering whether or not to use pay-per-click advertising often leads to this situation.

7Search.com understands that it is important to carefully consider all options when trying to decide if utilizing PPC advertising will yield the best returns. We also understand that while it is not entirely possible to predict how successful any form of advertising will be, we do believe that taking aggressive steps to showcase your product or service has proven beneficial. This is why we have structured the 7Search.com advertising program in such a way that it alleviates a majority of the fears new pay-per-click advertisers face. The most prevalent concern for those considering the use of PPC advertising is usually the potential for financial loss. In order to help in this area, 7Search offers the most affordable advertising platform available. New advertisers can get started with an initial deposit as low as $25. By allowing our advertisers the option to start their keyword bidding at one cent, it affords them the opportunity to analyze how effective this method of advertising may or may not be with minimum financial risk. Our advertisers are also free to pause or adjust their campaigns at any point once they have begun. Additionally, 7Search offers a great support team that will review the source of the clicks that your ad is receiving should there be any concern about the quality of your sites traffic. If we find that your ad has received fraudulent clicks, we will happily refund your account the dollar amount equivalent to that in which you were charged as a result of those clicks.

The determining factors regarding the success of any PPC campaign will ultimately come down to the quality of traffic received as well as the cost per click/conversion. We have proudly constructed an ad program that will not only help you to promote your web business successfully, but will also help you to feel more at ease about making the small financial investment needed to do so. Still not convinced? Let us sweeten the pot for you a bit. Sign up now and take advantage of our current promotion that offers all new accounts a $5 credit once they have completed the $25 minimum deposit. Simply enter the promo code - 7SBLOG during registration. Don't keep this cool offer to yourself, we encourage you to tell your friends about this great promotion. When you take the time to consider how your business could potentially benefit from pay-per-click advertising, the choice is clear. Now is the time to get out of that paralyzing state of analyzing and sign your website up for a higher level of success today!

TAKE THE SHORT CUT TO THE TOP

When it comes to achieving success or being number one, the rule has been that there is no elevator to the top, you have to take the stairs. Well 7Search.com has worked hard to create an exception to this rule for its advertisers. We have provided a means by which our advertisers can continually stay ahead of their competitors with one easy step.

With 7Search.com, maintaining top ad positioning can be as simple as activating our MakeTop feature. MakeTop is a bid adjustment tool that will set bids at EITHER the first position or a maximum bid amount selected. By implementing this feature, advertisers can not only achieve their desired ad position automatically, but they are also able to maintain their budget goals by setting pre-determined bidding limits. This tool eliminates the need for an advertiser to continually monitor their account to see if they’ve lost their position due to being outbid by a competitor. If an advertiser is outbid by a competitor, the MakeTop feature will automatically make the necessary adjustments to place the advertiser’s listing back to first position.

It’s imperative that website owners remain focused on receiving as many click-throughs as possible. The best way to increase the amount of site visitors is to ensure that your ad remains in a position high enough to be viewed within the first page of search engine results. The MakeTop feature helps to automate this process with less work needed by the advertiser. If you’re not already an advertiser with 7Search.com, sign up now and let us offer you a shortcut to the top by putting your marketing campaigns on auto pilot success!

KEYWORDS – MAKE IT COUNT

As a pay-per-click advertiser or potential advertiser, I’m sure you’re very familiar with how the process goes. Each time your ad appears within search engine results and a web surfer clicks on it, your advertiser account is subsequently charged (or debited) the bid amount you’ve chosen for that search term. Being the smart advertiser that you are, I’m confident that you’ve chosen only those keywords that generate the highest amount of monthly searches for maximum traffic potential. When you do the math on this method of advertising you will find that, while effective, it can also become quite costly.

In the world of business, it’s vastly true that you often have to spend money to make money. At 7Search.com, we believe that if you absolutely must spend your hard earned money, it’s important to make sure that you’re spending it wisely. One way to make sure you’re spending it cost effectively as a PPC advertiser is by taking the time to choose keywords that are targeted and relevant to your sites content. 7Search.com offers its advertisers a wonderful keyword suggestion tool to assist with this task. Keyword selection is ultimately what will determine whether your site receives quality traffic as opposed to untargeted clicks from various web surfers. Each click that your ad receives holds the potential of a possible sale or lead, but this is only the case if the visitor has an interest in what your site has to offer. Choosing keywords that have a high amount of monthly searches yet are not relevant to your site will only drive your advertising costs up and your conversion ratios down. It’s vital when adding keywords that you select those that work for your sites success and not against it.

7Seach also implements its own keyword review procedure as a way to ensure that only the most relevant ads appear for any given searched term. If it is found that an advertiser is bidding on keywords that have no relevancy to their site, all irrelevant keywords will be removed. Don’t waste time or money bidding on keywords that won’t bring you the quality traffic your site needs. When choosing keywords, consider your sites content carefully as well as what your target audience may be searching for. After you’ve narrowed your list down to only those keywords that will produce the best results, now it’s time to place your bid and make it count!

The Difference Between Phrase and Broad Match

Unless specified otherwise; advertisers’ campaigns are set up automatically to Broad Match. 7Search.com does not recommend completely disabling Broad Match or Phrase Match because this would block a campaign from potential customers and conversions. To make this feature more cost effective, we have given our advertisers the ability to bid separately for each Extended Match option and provided an area to add negative keywords to hone search options.

When you click on the "TDU" Custom Title Link on the Manage Keywords Page you see 3 possible bid boxes:

"Bid in USD" Your regular bid (Exact Match bid). The bid you assigned to your keywords when you were constructing your campaigns. This is used for the phrase and broad match bids.

"Phrase Bid" Here you can make your phrase match bid lower than the regular bid. You could also disable it by entering 0.

"Broad Bid" Here you can make your broad match bid lower than your regular bid and the phrase bid. You could also disable it by entering 0.

Random Example: The keyword "Search Engine" Regular bid $0.35

Phrase Matching will display your listing when a searched term includes your keywords in the exact order given, in combination with other words. A possible Phrase Match might be "fast search engine". Instead of opting out of Phrase Matches all together, try placing your Phrase Match bid at $0.03. It is important to still receive traffic on the possible phrase match because that search term is still highly relevant.

Broad Match keywords are displayed when a surfer searches for a term that contains your words, in any order. A possible Broad Phrase might be "engine search"; notice that the words are still in this search phrase only juxtaposed. Try placing your Broad Match bid at $0.01, so you will still appear on the listings for the Broad Matches but won't pay as high for a click like this which may not convert as well. However, don't exclude yourself completely because there may be some converting keywords out there that will fall under Broad Match.

You can fine tune your Extended Match keywords by adding Negative keywords to your campaign. A helpful suggestion for finding your negative keywords is to enter the Reports page in your account and then select Keywords Report. A break down for each keyword will be shown by the following criteria; Phrase, Broad or Exact Match keyword(s) that received the click, the date and time of the click and whether that click converted (Our FREE Conversion Tracking Tool must be implemented).

Once you view your reports, you may find that you're receiving a lot of good traffic from Phrase Match, but notice some keywords that may not apply to your campaign, i.e. Google Search Engine, may come up many times, this is where the Negative Keywords tool is handy. In such a case, enter the campaign you are working on and click on the Negative Keywords link. Here you could enter the keyword, Google, in your negative keywords and then you will not appear on any listings with the word "Google". More common negative keywords are "Free" or "Wholesale".

Ranking of the Broad Match and Phrase Match keywords still depends on your bidding strategy. You will not always be pulled for the Phrase or Broad Match. If there are enough bidders under keywords as actual or "exact match", then the Extended Match option will not be implemented.