TAKE THE SHORT CUT TO THE TOP

When it comes to achieving success or being number one, the rule has been that there is no elevator to the top, you have to take the stairs. Well 7Search.com has worked hard to create an exception to this rule for its advertisers. We have provided a means by which our advertisers can continually stay ahead of their competitors with one easy step.

With 7Search.com, maintaining top ad positioning can be as simple as activating our MakeTop feature. MakeTop is a bid adjustment tool that will set bids at EITHER the first position or a maximum bid amount selected. By implementing this feature, advertisers can not only achieve their desired ad position automatically, but they are also able to maintain their budget goals by setting pre-determined bidding limits. This tool eliminates the need for an advertiser to continually monitor their account to see if they’ve lost their position due to being outbid by a competitor. If an advertiser is outbid by a competitor, the MakeTop feature will automatically make the necessary adjustments to place the advertiser’s listing back to first position.

It’s imperative that website owners remain focused on receiving as many click-throughs as possible. The best way to increase the amount of site visitors is to ensure that your ad remains in a position high enough to be viewed within the first page of search engine results. The MakeTop feature helps to automate this process with less work needed by the advertiser. If you’re not already an advertiser with 7Search.com, sign up now and let us offer you a shortcut to the top by putting your marketing campaigns on auto pilot success!

KEYWORDS – MAKE IT COUNT

As a pay-per-click advertiser or potential advertiser, I’m sure you’re very familiar with how the process goes. Each time your ad appears within search engine results and a web surfer clicks on it, your advertiser account is subsequently charged (or debited) the bid amount you’ve chosen for that search term. Being the smart advertiser that you are, I’m confident that you’ve chosen only those keywords that generate the highest amount of monthly searches for maximum traffic potential. When you do the math on this method of advertising you will find that, while effective, it can also become quite costly.

In the world of business, it’s vastly true that you often have to spend money to make money. At 7Search.com, we believe that if you absolutely must spend your hard earned money, it’s important to make sure that you’re spending it wisely. One way to make sure you’re spending it cost effectively as a PPC advertiser is by taking the time to choose keywords that are targeted and relevant to your sites content. 7Search.com offers its advertisers a wonderful keyword suggestion tool to assist with this task. Keyword selection is ultimately what will determine whether your site receives quality traffic as opposed to untargeted clicks from various web surfers. Each click that your ad receives holds the potential of a possible sale or lead, but this is only the case if the visitor has an interest in what your site has to offer. Choosing keywords that have a high amount of monthly searches yet are not relevant to your site will only drive your advertising costs up and your conversion ratios down. It’s vital when adding keywords that you select those that work for your sites success and not against it.

7Seach also implements its own keyword review procedure as a way to ensure that only the most relevant ads appear for any given searched term. If it is found that an advertiser is bidding on keywords that have no relevancy to their site, all irrelevant keywords will be removed. Don’t waste time or money bidding on keywords that won’t bring you the quality traffic your site needs. When choosing keywords, consider your sites content carefully as well as what your target audience may be searching for. After you’ve narrowed your list down to only those keywords that will produce the best results, now it’s time to place your bid and make it count!

The Difference Between Phrase and Broad Match

Unless specified otherwise; advertisers’ campaigns are set up automatically to Broad Match. 7Search.com does not recommend completely disabling Broad Match or Phrase Match because this would block a campaign from potential customers and conversions. To make this feature more cost effective, we have given our advertisers the ability to bid separately for each Extended Match option and provided an area to add negative keywords to hone search options.

When you click on the "TDU" Custom Title Link on the Manage Keywords Page you see 3 possible bid boxes:

"Bid in USD" Your regular bid (Exact Match bid). The bid you assigned to your keywords when you were constructing your campaigns. This is used for the phrase and broad match bids.

"Phrase Bid" Here you can make your phrase match bid lower than the regular bid. You could also disable it by entering 0.

"Broad Bid" Here you can make your broad match bid lower than your regular bid and the phrase bid. You could also disable it by entering 0.

Random Example: The keyword "Search Engine" Regular bid $0.35

Phrase Matching will display your listing when a searched term includes your keywords in the exact order given, in combination with other words. A possible Phrase Match might be "fast search engine". Instead of opting out of Phrase Matches all together, try placing your Phrase Match bid at $0.03. It is important to still receive traffic on the possible phrase match because that search term is still highly relevant.

Broad Match keywords are displayed when a surfer searches for a term that contains your words, in any order. A possible Broad Phrase might be "engine search"; notice that the words are still in this search phrase only juxtaposed. Try placing your Broad Match bid at $0.01, so you will still appear on the listings for the Broad Matches but won't pay as high for a click like this which may not convert as well. However, don't exclude yourself completely because there may be some converting keywords out there that will fall under Broad Match.

You can fine tune your Extended Match keywords by adding Negative keywords to your campaign. A helpful suggestion for finding your negative keywords is to enter the Reports page in your account and then select Keywords Report. A break down for each keyword will be shown by the following criteria; Phrase, Broad or Exact Match keyword(s) that received the click, the date and time of the click and whether that click converted (Our FREE Conversion Tracking Tool must be implemented).

Once you view your reports, you may find that you're receiving a lot of good traffic from Phrase Match, but notice some keywords that may not apply to your campaign, i.e. Google Search Engine, may come up many times, this is where the Negative Keywords tool is handy. In such a case, enter the campaign you are working on and click on the Negative Keywords link. Here you could enter the keyword, Google, in your negative keywords and then you will not appear on any listings with the word "Google". More common negative keywords are "Free" or "Wholesale".

Ranking of the Broad Match and Phrase Match keywords still depends on your bidding strategy. You will not always be pulled for the Phrase or Broad Match. If there are enough bidders under keywords as actual or "exact match", then the Extended Match option will not be implemented.

LINKS AND NOTHING BUT THE LINKS

Have you ever called a business only to end up in what seems like a never-ending maze of automated messages? It usually sounds something like, press 1 for this person or press 2 for that dept., yet you never seem to reach the dept. or person you were calling for. Most of us have experienced this at some point and we can clearly recall how frustrated it made us feel.

Unfortunately, web surfers often face this same ordeal. When an internet surfer visits a website only to find that the page contains nothing more than various links to other sites, the result is usually an unhappy visitor who quickly exits the site. This happens partly because it's clear to the visitor at first glance that the site does not offer the product, or service that they are searching for. Another reason may be that most people tend to assume that sites which contain little or no written content are more likely to pose a viral threat to their computers. While this may not always be the case, websites which contain great written content will usually attract more first time as well as return visitors.

At 7Search.com we take great pride in delivering only the highest quality search results. Websites that primarily contain links that simply redirect to other sites are considered Click Arbitrage by 7Search.com. Campaigns that are found to contain click arbitrage are in violation of our advertising guidelines and are immediately placed on hold. The advertiser would be contacted by one of our customer service specialists regarding this violation and given sufficient time to make the necessary website adjustments. Once the corrections have been made, the campaign can easily be reactivated.

In order to ensure a consistent level of quality, 7Search.com takes time to review and evaluate each ad campaign for click arbitrage. We sincerely believe that by showing our advertisers the importance of adding useful, written content, they will ultimately benefit by receiving a higher return on their pay-per-click investment.

The Key to Great 7search Traffic

The 7search.com Pay-Per-Click (PPC) Advertising and Affiliate Network receives upwards of 2 billion monthly searches, but is still one of the internet’s best kept secrets in generating quality, converting traffic to your website. Did you know that more than 95% of our searches are generated via our Affiliate Network, and that the key to unlocking this traffic is located right within your advertising account?

Every keyword utilized in your 7search PPC account features its very own Smart Bid. The Smart Bid is a bid suggestion calculated from data provided by our top affiliate partners, and provides our advertisers a great advantage by improving the likelihood that their ads are displayed on the hundreds of portals, search engines, and web sites comprising 7search advertisers. While bidding to rank high on the 7search results pages will drive traffic to your website, using the Smart Bid (when affordable) can really unlock the power of the 7search Network!

Consider this scenario: You have a pasta website and are bidding for the top position on the keyword “Spaghetti”, which is currently $0.05/click. This bid has provided a steady trickle of quality traffic to your website, and you really want to increase your exposure. It is very likely that your $0.05 bid, while ranking you in top position on 7search, may rank you significantly lower on the search results pages of our partners who are displaying your ad(s). The current Smart Bid for “Spaghetti” is $0.10/click. Would you pay $0.05 per click more to receive a significant increase in traffic to your web site? More high quality traffic means more potential sales!

If you feel the Smart Bid is a bit high for your budget, have no fear! 7search also provides its users with a detailed breakdown of the bid data used to calculate the Smart Bid for each keyword. By clicking on the actual Smart Bid value, our users are provided with a breakdown of the top 5 bids for all of the distributors providing traffic our advertiser listings, as well as the percentage of searches each distributor delivers. What if Distributor 8 has received 75% of the searches on “Spaghetti” with a top bid of $0.07/click? An increase of just $0.02/click would improve the likelihood that distributor 8 will display your ad in their top position, exposing your ad to the majority of the traffic that keyword generates while saving you $0.03/click over the overall Smart Bid.

7search puts the keys to great internet traffic in your hands. Use the Smart Bid for a powerful, fast, and easy way to increase your exposure on the 7search Network!

Up Coming Shows in November

Up-coming tradeshows 7search.com will be exhibiting with:

• AdTech New York. November 4 -5, 2009
• Taking place at the Hilton in New York.
• Visit us at Booth #1070. 
• iPhone Giveaway
• 20% match on new account deposit

 

• Web 2.0 New York.  November 16 -19, 2009
• Taking place at the Jacob Javits Center in New York.
• Visit us at Booth #1123.
• iPhone Giveaway
• 20% match on new account deposits

How May I Help You?

Elizabeth Burton has been a Client Support Member since October of 2003. She is one of the lead members of our New Advertiser Training (NAT) Program, which helps Advertisers get the right start with 7search.com. You don’t have to be new to online advertising to take advantage of our NAT program either. Experienced online Advertisers have learned a lot from Elizabeth because of her expertise in analyzing campaigns and utilizing our efficient tools to help maximize advertisers’ ROI. Elizabeth will cover everything from setting up your campaign to explaining how our features work. You can find Elizabeth on FaceBook at facebook.com/Elizabeth.7search or email her at elizabeth@7search.com

New Top Bidders Window Gives Advertisers an Edge

Most online merchants would agree that the most important and effective goal of pay-per-click advertising is obtaining the highest possible ad positioning within search engine results. In our continued effort to provide tools that assist our advertisers with realizing this goal, 7Search.com has recently enhanced its top bidders feature. This enhancement serves to provide a more detailed yet streamlined display of keyword bid criteria most relevant to the advertiser’s needs.

Previously, advertisers were able to view only the top three (3) exact bid amounts for their keywords. We are now happy to announce that we have integrated a much more advanced top bidder’s window. This new window will allow the advertiser to see not only the top ten (10) bid amounts for their keyword, but they will also have the ability to choose a specific country as well as their desired bid matching option. Accessing this cool new feature is as simple as clicking on the magnifying glass located to the right of the top 3 bid amounts shown under the campaign’s tab.

This feature is extremely beneficial in that it allows the advertiser to analyze bid amounts and ranking in direct comparison to competitors. Should an advertiser find that their ad has fallen below their desired position, they are able to immediately determine the bid amount necessary to reposition their listing for maximum exposure. Additionally, an advertiser doing business outside of the United States might only care to analyze how well their ad is performing alongside similar listings within that specific country. This informative addition displays only what’s needed.

Gaining a competitive advantage over the competition is critical in achieving success in the online marketplace. 7Search.com continues to lead the way in providing the most innovative PPC solutions available to help your business achieve internet success.

Taking Customer Service to the Next Level

We have all heard the saying, “The journey of 1000 miles begins with the one step”. Sometimes even after you’ve gathered the courage to take your first step, your momentum may flatline without an efficient support structure in place. In the world of business, this has proven itself to be true. The level of support needed for a business’ growth differs dependent upon its nature.

 

When your business is web-based, the support that’s required for its success is significantly different then what may be needed for a brick and mortar establishment.

 

7Search.com understands the difference. We understand that simply purchasing a domain name and adding content to a web page may not necessarily create the “foot traffic” that would occur from displaying a grand opening sign outside of a new shopping mall. Although it may sound a bit ostentatious, this is where we like to blow our own horn. Our Customer Service team takes the time to analyze our advertisers’ sites in order to provide them with expert advertising assistance tailored to their specific needs. In addition to this, our support staff is also proactive with respect to problem resolution. For example, an advertiser currently running an ad campaign may not be aware that his site has begun displaying an error page. To ensure that the advertiser is not paying for clicks to a dead link, a member of our Customer Service team would pause the effected campaign and subsequently notifies the advertiser.

 

At 7Search.com, we take pride in the fact that we offer a level of Customer Service that is second to none in the PPC industry. We have received many authenticated testimonials attesting to the excellent level of service our company provides.  Don’t take our word for it, flip over to the front page of our website and read them for yourself. We’ll be right here when you’re done.

 

In short, whether you’re a new advertiser with us or you’ve been a part of our family for years, you are always guaranteed to consistently receive the highest level of quality customer service as a 7Search.com member. Call us up or login for an online chat regarding your account and put our customer service skills to the test. If you haven’t become a 7Search.com advertiser, sign up here and start getting the level of PPC service your website deserves!

7Search.com is Your ACE in the Hole!

A carpenter attempting to build a house may be on the right track by reviewing the blue prints, discussing the measurements and even ordering all the building materials. Even with all these bases covered, the carpenter won’t see very much progress without the proper tools (i.e. hammer, saw, nails, etc.) to actually build the house. At 7Search.com, we understand the importance of having the right tools to build a successful online business. With this in mind, we have taken the liberty of adding another yet another “drill bit” to our adverters tool box.

Until recently, our advertising members have been able to view only the top 3 7Search.com EXACT bid amounts when managing bids from within their accounts. We have now added an excellent new bid management tool which allows our advertisers to gain a more in-depth view of what their competitors (top 10 ads) are bidding on the same keywords they’ve chosen. Here’s how it works. Simply click on the magnifying glass located to the right of the top 3 bid amounts within the display box and a new window is displayed. Two newly added drop-down menus allow the advertiser to specify a country as well as which bid matching option (broad, phrase etc.) to display. This valuable new feature helps give our advertisers the opportunity to achieve optimum ad placement by giving them useful insight to assist with bidding more competitively.

The 7Search.com team is committed to helping our advertisers lay a foundation that will initiate and ensure their business’ continued success. We have the tools to help take your website to the next level. If you haven’t done so already, come partner with us and let’s build!

See You At SMX East

If you haven’t heard by now, the big Search Marketing Expo is going on in The Big Apple and 7search.com is well represented. Come visit us at booth #318 to receive your trade show promo code to receive 20% on deposit for all new Advertiser accounts. The show runs through October 7th, so come a visit us!

See you there!

Accessorize to Monetize

Are you in the zone? The AdZone that is. At 7Search.com, we want to help our advertisers as well as our affiliates get the most bang for their buck. Ad positioning combined with increased exposure should be key areas of focus for any advertiser seeking long-term PPC success. AccessoryAds have proven to be very helpful in achieving this goal.

AccessoryAds also known as category ads appear as a block of text in an area referred to as an AdZone. These ads rotate intermittently allowing more opportunity for additional ad visibility. Advertisers who utilize this marketing strategy increase the chances of having their ad catch more EYE-BALLS! The more eye-balls the ad catches, the more potential for traffic and ultimately conversions. Cha-ching!

On the flip side, the affiliate who displays our AccessoryAds can earn 60% of the revenue. For ads that attract a high amount of traffic, this program could provide a sizable income for the affiliate. When you consider the benefits that this marketing program can offer both the advertiser as well as the affiliate, it makes perfect CENTS to get in the zone….the AdZone!

• Learn more about Advertising on the Accessory Ad network. Advertise


• Or Partner with us and add Accessory Ads to your website or blog. Partner

Football Fans Look Here!

Entering the 3rd week of the NFL season, injuries have already endangered many teams chase of the Lombardi Trophy. With Brian Urlacher out for the season, do the Chicago Bears still have a chance? They certainly showed up with a strong offense in week 2 beating the SuperBowl Champs Pittsburgh Steelers! What happens to all of your fantasy football teams? Can you keep up with the injuries and upsets? Can Tony Romo come back with a strong week 3 after the Cowboy’s devastating loss to the New York Giants?

Find everything an NFL fan needs right here on 7search.com! From Fan Gear, tailgating items, tickets, even the ultimate HDTV to give you the feel of being at the game!

Visit these 7search advertisers:

• www.stubhub.com – NFL tickets
• www.nfl.com/fantasy - Fantasy Football stats
• www.onlinesportsjersey.com – NFL clothing
• www.shopcompare.com – search for TVs & NFL gear

Tweeting Keywords of the Day

As you should already know that 7search.com is the only PPC that tweets. We normally tweet about any new features, new promos we run, industry news and so on. Now, we’re beginning to tweet something we think is cool, “Keyword of the Day”. What we’ll do is based off the hottest trending keywords/phrases on twitter and Google, we’ll post the keyword results from 7search.com for you. This way you’ll have a quick reference, relevant websites, pictures, news and a list of other tweets for that trending keywords/phrase.

Feel free to give us some feedback on the Keyword of the Day.

And follow us here @7search

PayPerText vs. AdSense

It’s a little known fact, but 7search’s PayPerText Program pays out better than Google’s AdSense. The only reason AdSense is more widely used is because of the brand name it carries. But smart bloggers and website owners use PayPerText because it pays out better than AdSense. You earn 50% to 60% of the Advertiser’s Bid Price for every valid click on a sponsored listing. PayPerText users AVERAGED over $.32 per click last month! PayPerText works exactly the same way AdSense works because you get relevant results and valuable listings to plug in anywhere on your blog or site. But, we put more emphasis on the “valuable”. Plus our PayPerText looks cleaner that AdSense.

Here is an example: Found a great place for Deals on Digital Cameras! Check it out!

See how there isn’t any brand names lingering around the text? No box outlining the ad? The ad appears to be part of your post. The text blends right in making your site look as clean as a whistle. Perfect for a blog, tweet, or your business’ website!

Sign up and start earning money within a few minutes!