3 New Year’s Goals for Ad Publishers

Now that we’re well into 2015, let’s make this year count! After all, this is the time of the year to make resolutions for improvement. If you’re a 7Search publisher, you’re monetizing your website with the 7Search ads that you serve. That’s your revenue model, and what’s better than earning money with the traffic your website(s) generate? It’s earning more money! So now that we’re in the New Year, let’s set some goals to earn more by improving your revenue model with a more efficient website and better strategies. Here are 3 goals you can set to improve the revenue your site generates.

1. Improve loading speeds

How does this work? Your visitors are visiting your site for the valuable information you offer and they want it quickly. If your website takes a long time to load, many will leave your website never to return again. According to Rocket Fuel, the average bounce rate is 41 to 55 percent. Anecdotally, if we take that data and apply it to your site’s performance, that’s almost half of your visitors coming to your site and leaving immediately. Naturally, we want them to stay and improving load times will help with that. The faster your website is, the easier it is to use and as a result, your visitors will stay longer.

We also put a ton of effort into making sure we serve our ads quickly, and many times our ads will load before the content of a site does. In fact, we serve your user 7Search ads in 80 milliseconds or less. That’s fast! So keep up and get your site loading quickly to earn more!

2. Improve the mobile experience

Mobile is here to stay. Now more than ever before, people are accessing the web from their mobile devices and the ad industry is busy figuring out how to best optimize their website and monetize their traffic on the mobile platform. New options for mobile advertising are being introduced everyday.

Here are two things you can do to make the mobile experience for your users a good one.

  1. A mobile version of your site. You can either implement a responsive design of your website that conforms to your user’s screen and displays information that way. Or create a mobile-specific version of your site that loads your website in a mobile format once the user-agent of the browser is detected.
  2. Implement mobile-specific ads. If you’re serving ads that are meant for the desktop experience, then the user, and your revenue will suffer because you’re not providing the optimal experience.

    We offer a mobile ad product through our display network. These ads are formatted for mobile devices and serve ads that are built to be viewed on mobile. Implement these through your advertiser dashboard, or if you’re having trouble figuring it out, contact a sales rep to help you get that set up.

3. Continue to cultivate your audience and grow traffic to your site

Marketing! Whatever you’ve been doing to drive traffic to your website, continue to do it and increase the traffic you generate. Whether it’s smart implementation of A/B testing to see what works, or PPC campaigns that drive traffic to your site. You may create smart infographics that are shared on the web or you may have a huge social media following. Whatever you’re doing, double down on it and increase how much traffic your site receives. The more traffic you have, the more opportunity you have to earn more money.

If you’re not already (and you probably are), it’s worth mentioning to implement analytics tracking on your site. Google Analytics is a great, free option that will allow you to track the traffic your site receives, complete with sources. Concentrate on what you’re doing correctly and expand. Look for new opportunities using your analytics dashboard and concentrate on improving on areas where you’re not doing as well as you like (like improving load times and optimizing the mobile experience).

These 3 goals are just to start! You know your website best and what can stand to be improved. Here’s to a very successful 2015 for all of us!

posted by A.Umer | 0 Comments

Escaping the Cold Weather and Heading to Affiliate Summit West in Las Vegas! #ASW15

It’s January and you know what that means… snow! Just kidding. We’re ditching the snow and going to our annual January escape, ahem, conference - Affiliate Summit West in sunny Las Vegas! We’ll be at the conference and exhibiting January 18th-20th at booth # 7013. The venue is the Paris Hotel, a great choice for some serious networking. We’ve been exhibiting at both West and East Affiliate Summits for more years than we care to remember, but it continues to be one of our favorite shows. It’s always lively, packed with eager, knowledgeable attendees, and great speakers to cap it off. The organizers at Affiliate Summit are always putting together an event that exceeds the last in terms of what attendees and sponsors are looking to gain from a conference like this. We’re excited to attend, exhibit, meet our current partners, and make new friends! If you’re there for the conference, be sure to stop by and say hi.

We are also participating in Affiliate Summit West’s Meet Market. The Meet Market is a neat pre-conference event that will also be taking place at the Paris Hotel the day before Affiliate Summit kicks off in earnest. It’s essentially a meet and greet where vendors setup with tables and attendees flood the place. There’s a lot of handshaking and business card trading. If you can’t make the main event, definitely plan on checking out the Meet Market if you can. We will be at table 421 January 17th, from 9:00AM to 12:00PM.

Chicago’s nice and all, but a break from the weather is called for. Check out what we’re up to during the event on our Twitter feed, and follow along with what everyone is up to by keeping tabs on the #ASW15 hashtag.

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7Search.com - Rolling Out a New Look and a New Experience

We’re updating the look, feel and functionality of your favorite PPC network! You may have noticed the new 7Search logo on our social media pages and emails , as well as our recent refresh of the Advertiser Dashboard interface. These updates are just the beginning! 7Search will be rolling out numerous changes in the coming months focused on delivering a better 7Search experience to our customers.

Check back regularly as we will be updating the entire look and feel of 7Search.com for our existing advertisers & publishers. Visitors interested in learning more about 7Search will be treated to a completely overhauled signup process featuring increased interaction that delivers actionable solutions. User feedback will also play a key role as we will be adding highly sought after features and UI elements that are not only aesthetically pleasing, but functional.

Your success matters to us; It’s going to be easier than ever to create, monitor, and optimize a campaign with 7Search.

Let us know your thoughts! Tweet us, or send us a Facebook message! Keep an eye on the blog where we’ll detail changes as they go live.

posted by A.Umer | 0 Comments

Battling Banner (ad) Blindness

There’s a battle raging on the internet that is largely unheard of and unnoticed by most. Google is fighting this battle, Facebook is fighting this battle, Farmville is fighting this battle and very likely – you are too. This is an ongoing conflict best known as “Banner Blindness”. Here’s Wikipedia’s definition of this silent, raging thunderstorm that relentlessly darkens our (digital) shores:

“Banner blindness is a phenomenon in web usability where visitors to a website consciously ignore banner-like information, which can also be called ad blindness or banner noise.” Source: Wikipedia

Dramatization aside, Banner Blindness is simply a user ignoring an ad they’re used to seeing. It’s almost a subconscious non-reaction and you probably do it, too. Try to recall the last billboard you saw on your way into work, or the last PPC ad you read during your last internet search or the last promoted Tweet in your timeline. Chances are you can’t because you recognized that what you were seeing was an ad that you didn’t need to see just then, so you ignored it.

It’s easy to see how this can be a problem when so many online entities live and die by the engagement their ads get. No clicks = no revenue, which is bad, bad, bad! Battling the ever-rising tide of blindness has led to significant advancements for the advertising industry. Gone are the days of just publishing an ad on your website for everyone to see. Ads are now targeted to their audiences with relevant keywords, location, time of day, browser data and a huge arsenal of other unique data to make sure ads are hitting their mark. Retargeting has taken off in a big way as well as data-driven marketing. Research has been done that dives into the nuances of color and typography and what web visitors respond to and what they don’t respond to.

So what can you do to battle ad blindness?

  • Keep ads relevant! If your regular visitors are constantly being shown ads that they have no interest in, guess what, soon, your visitors will pay zero attention to your ads.
  • Non-traditional placements. If you’ve a got a skyscraper in the same place for a long time, that section of your site is going to make less and less of an impact. You will see this when your ad-engagement begins plateauing and eventually declining – despite the ads changing on a regular basis! Refresh your homepage and try new ad-sizes in new places. Use heat maps to help with this.
  • Make sure your ads are visible – try to make sure your ads appear “above the fold”.

That’s only 3 very simple tips. There’s SO much research that exists to identify and minimize banner blindness. There are tools, different ad formats and tons of experts that can be taken advantage of. A simple Google search is a great place to start. It’s important to be aware of the issue and take action before it begins affecting your revenue negatively. Good luck!

posted by A.Umer | 0 Comments

Improving Your Website’s Terrible Bounce Rate

Running a successful website comes with many challenges. The first of which is usually getting people to your website (once it’s up and running). In many cases driving traffic is the first challenge priority, keeping users on the website can be neglected. When this happens, what you see is a high bounce rate. Bounce rate, according to Wikipedia, “represents the proportion of visits that end on the first page of the website the visitor sees.”

Let’s take a look at what could be causing your issue:

  1. How are you driving your visitors to your website? Were they expecting something entirely different when they clicked a link to get to your site? What was the message? Was the message unclear or misleading? Whether the traffic is free, or if you’re paying for those visits with an ad, take a close look at your message and change it so that it matches the expectations of the visitor.
  2. Your visitors were provided with a sub-par or off-message landing page. You see this often in the case of e-commerce sites. A site will run an ad promoting a deal on a coffee maker, the visitor clicks through and is directed to the home page. The visitor doesn’t see the coffee maker right away and bounces. Make sure the ad/source of traffic matches the landing page, and that the landing page is complete with a clear call to action like “Add to cart”. If that’s not in place, the visitor usually leaves.
  3. It could also be that your visitor got the information they needed without having to go deeper into your site. Your site could be a simple one with only a couple pages and it just wasn’t possible for the visitor to go deeper, or perhaps the visitor was looking for your address which is displayed on every single page, so they found it and left. Or maybe your visitors saw your prices and felt they were too high and left. An easy way to check if this is the case is to look to see if the visit duration is above 20 seconds, that means the visitor had time to read your content and then moved along.

If you have Google Analytics set up (you know you should – it’s free), then all of this information can be found in your GA account. Reducing your bounce rate should be a top priority and the benefits are many, the best of which is engagement with your site and developing an audience that comes back to visit. As a 7Search publisher, a reduced bounce rate combined with 7Search’s low latency ads, means you’re well on your way to running a successful and profitable website. Good luck! Let us know how you improve your bounce rate in the comments.

posted by A.Umer | 0 Comments

Holiday Head Start is Back! The 7Search Holiday Promotion is Now Live

Halloween is behind us and we’re looking forward to Thanksgiving, not to mention, Black Friday, Christmas, Hanukkah, Kwanza and the New Year! It’s a busy time of year leading up to those holidays and it’s time to get the ball rolling on driving traffic to your website. Presents are being bought, homes are being decorated and travel plans are being finalized. With all of this activity going on, marketers all over the world are doing everything they can to get in front of more people and drive more traffic to their websites by any means necessary. It’s time for you to diversify your marketing campaigns, too and start your first 7Search PPC Campaign.

It’s now easier than ever to get a 7Search campaign up and running, and with the holidays, it’s even easier with our holiday promotion. Starting today, every new advertiser that signs up and spends $100 on a 7Search campaign will receive an additional $50 to spend through the New Year.

Here’s how it works:

Create your first 7Search account, keep in mind, you have to be a new advertiser to qualify for this promotion. Go to our special holiday landing page and click on “Get Your Gift Here”. The promo code, HEADSTART14, will be auto-populated, all you have to is complete the registration process. Then, input your keywords, create your campaign and begin marketing your company all across the web. Once you’ve spent your first $100, we’ll automatically add a $50 bonus to your account so you can keep marketing your company.

Alternatively, you can sign up on our website, but be sure to use the promo code, HEADSTART14 to participate in the promotion.

What’s the fine print?

Again, the promotion is for new advertisers only and you must sign up between November 3rd through December 3rd with the promo code HEADSTART14 to participate. You have to actually spend your first $100 by January 3rd to be eligible to receive the promotional $50 and you will have until February 3rd of 2015 to spend it. A little goes a long way, and you can be campaigning with 7Search well into 2015 (and beyond!).

Happy holidays, and welcome aboard the 7Search network! We hope you have a positive experience, and be sure to contact our stellar customer service team if you need any help with optimizing your campaign for the best performance you can get.

posted by A.Umer | 0 Comments

Getting to Know the People at 7Search

Ever wonder about the 7Search customer service representative or sales representative on the other side of the conversation? Well here’s your chance to get to know our team better! As 7Search continues celebrating 15 years of being in the PPC platform service, we invite you to follow along as we get to know some of our super dedicated staff. Follow a select group of sales and customer service reps through the end of the year in order to get insights and anecdotes from the people you’ve worked with over the past 15 years. We’ll also give you an inside look at 7Search.com. We’re going to start featuring our team on our Facebook page starting Monday the 13th. We really want our advertisers to participate, so feel free to comment and like our posts so we know you’re there!

Each week we will focus on 2 different staff members and each day will have its own unique twist. You’ll get to know some of your 7Search representatives with segments such as Memory Lane Monday, Technology Tuesday, Throwback Thursday, and Future Friday. We will also have a “Sales vs. Support” contest as we put their TV/movie guilty pleasure in a bracket style competition where you, our advertisers and visitors, will select the winners of each round until there is only 1 left.

As you learn about us, let us learn about you as well. Be a part of the fun and interact with us. Share with us your favorite 7Search memories as well as what you wish to see in the future. The 7Search 15th Anniversary celebration is just getting started!

Follow along on Facebook and Twitter. We want everyone to participate by commenting, liking and sharing our posts. Our team has done a terrific job of helping our advertisers and publishers be successful and now they’re sharing their lives with us. Let’s show them some love and make this fun!

posted by A.Umer | 0 Comments

3 Google Analytics Alerts to Capitalize on Traffic

Chances are you’ve already implemented an analytics solution in your website to keep track of traffic activity. It’s also very possible that the solution you’re using is Google Analytics. That’s a great start! It’s a powerful tool that can give you access to a lot of very useful data about your website’s traffic. Identifying what data is useful to you and setting that up in Google Analytics is the hard part. If you’re willing to do a little light reading, a little research, and spend a little time on set up, it’s really not so hard.

One of my favorite features, often overlooked, is setting up custom alerts in Google Analytics, these alerts are referred to as “Intelligence Events”. What alerts do is pretty simple and very powerful for marketers, they notify you right away if there has been a change in your website’s activity and what that change is. The great part is, you deem what a significant change is so that you’re notified and able to take whatever action you require as soon as you possibly can. I’m going to give you three examples of custom alerts that you can set up right now so that you can ease yourself into it and get a hang of what alerts can do. From there I hope you identify further use-cases for alerts and set them up and share them with me!

Click on Intelligence Events found near the top of Google Analytics’ sidebar on the left and click over to the Custom Alerts tab. Click on “Manage Custom Alerts” and click the “New Alert” button and a configuration box will let you create your personalized alert. You’re going to create the following 3 alerts to start:

  1. Traffic increase or drop – If traffic falls more than 20% from the same day and time from the week before, get an alert so you can figure out why the traffic dropped off so suddenly. Conversely, you can set up the same alert so that if traffic increases by 20% more than last week you’re alerted right away and can figure out how to capitalize on the spike. You can create a traffic alert for your entire website and you can create additional traffic alerts limited to specific landing pages on your site. You can pursue that depending upon your needs and how granular you want to get.
  2. Monitor referral traffic – If website visits increase or decrease from a referrer or source of traffic, it’s a good idea to be aware of that so you can take the appropriate action. Using Google Analytics’ custom alerts you can trigger a notification if your referrer traffic goes up suddenly, and again, conversely, if your referrer traffic drops suddenly, you can be alerted to that as well. 20% spike or drop is a good baseline in this instance too. Of course, you can adjust that based on your specific needs
  3. Tracking markets – If you’re in the process of expanding your business and are targeting certain areas of the world to expand your business, you can set up a Google alert that will notify you when traffic spikes (or drops) from those geographic areas. It’s a great way to track your marketing efforts by location, and if you spike for an unknown reason in an entirely new market, thanks to your custom alert, you’re immediately notified so that you can find out why (example: it could be a social media mention or a blog post, or even a 7Search PPC ad!) and build on that regional momentum.

Once you’ve set these up, depending on the settings you chose, Google can email or text you whenever an event is triggered so you can take immediate action if needed. Thanks to Intelligence Events and custom alerts, now you’re not glued to your dashboard and you’re secure in knowing that you are aware of what is important to you, your website and your traffic. Once you’ve nailed these, set up more alerts and let us know which are your favorite!

posted by A.Umer | 1 Comments

Publishers: Is Your Website Ready for Holiday Revenue?

There’s more to a successful holiday season than just running ads on your website. Maximize the revenue your site generates with a smart approach.

7Search offers two terrific publishing options. You can choose to become a 7Search PPC publisher and publish our PPC ads (and earn a 65% revenue share) or you can partner with our Display Network and also earn up to 65% of the ad income.

So how do you optimize your website for the holiday season? Now that we’re in Q4 of 2014 and the holiday season of Black Friday, Cyber Monday and Christmas is ready to hit, now is the time to take a long look at your site and take certain steps.

Tips to get started:

  • Analyze your holiday performance from the last couple of years. Take a look at your analytics and your ad data. What performed? What pages on your site drew the most conversions and generated the most revenue for you? Look at what generated revenues and the dates they performed best. If you don’t have that data, integrating an Analytics suite (e.g. Google Analytics) on your website should be top priority. Look at what generated revenues and the dates they performed best.
  • Review competitor websites, if not already, keep tabs on their blogs, email newsletters and social media. Review what they did in 2013’s holiday season and emulate their successes. A great tool to use is the Wayback Machine. It could give provide insight and give you actionable ideas.
  • Keep your ad spaces filled with relevant ads, don’t let any empty spaces go to waste. Try to be non-intrusive but eye-catching. Update and refresh your website’s content and images that complement your ads and ads that complement your content. Context is key.
  • Review your social media, email marketing and newsletter strategy. Make sure the dates are all in-line and that you’re presenting a concentrated, focused front to your visitors.
  • If you haven’t done so already, optimize your website mobile and tablet shoppers, as well as the visitors that are researching gifts. The easier you make it for your visitors the more profitable your efforts will be!

That should be more than enough to get you started, stay tuned for more tips opportunities for publishers as we get further into the season!

posted by A.Umer | 0 Comments

Prepping Your PPC Campaigns for the Holiday Season

As we enter Q4 of 2014, it’s time to start thinking about optimizing your PPC campaigns for the season. It’s the busiest time of the year for retailers and for good reason! According to Statista, e-commerce sales during November and December of 2013 amounted to $46.55 Billion dollars! More customers are shopping online and foot-traffic is decreasing. That’s a huge number, and maximizing your sales with best practices should not be put off. According to Custora, search marketing accounted for the origination of 15% of all retail sales last year.

So what can we learn from the 2013 holiday season and apply to this year’s campaign(s)?

  1. Begin planning your holiday-specific campaigns and deals now, do not wait to throw something together. Think of creative ways to drive customers to your website. If you’re having time-specific flash sales, make sure you have a higher budget set aside for those days so you get max exposure.
  2. Christmas is not the only holiday to concentrate on. Don’t forget about it Black Friday and Cyber Monday. It’s going to be a mad scramble to get in front of consumers, so start addressing your audience right after Halloween! Use your ads to communicate that you will be ready and competitive this holiday season. Brag about your great reviews and use snippets from testimonials to prove your worth.
  3. Provide the customer with the least amount of barriers. Free shipping goes a long way in swaying a customer your way. Think of some incentives that will appeal to your audience and implement them.
  4. Highlight what makes you better than your competitors. Is it price, warranty, reliability, quick shipping? Really nail down the value you offer and get that across to the people viewing your ads.
  5. Expand on your campaign keywords. Start testing out new, relevant keywords in your campaigns so that you’re getting the maximum amount of exposure to your audience. Find out what works and what doesn’t so when that crucial holiday shopping frenzy hits, you know who your customers are and that you are reaching them. Use the 7Search Keyword Tool to help in expanding your keyword list.

Here’s to an even more successful holiday season than the last!

posted by A.Umer | 0 Comments

Celebrate our 15th Anniversary With Us!

Happy birthday to us!

7Search.com first launched as a Pay Per Click advertising platform in the summer of 1999. As of this summer, we are officially 15 years old!

Here are some milestones we’ve reached over the past decade and a half:

  • We hit over 4 billion search queries per month.
  • Over 50,000 advertisers have used our service over the years.
  • We pay out over $1MM to our partners and our affiliates every month!
  • We launched a display network!
  • We launched a mobile app to help you manage your advertising on the go.

So now that we’ve hit this new milestone of being in our 15th year of business, we’re ready to celebrate! In fact, we’re kicking things off with a promotion for our current and existing advertisers as well as new advertisers that sign up this month! Take advantage of the promotion by visiting this link.

Keep an eye out now through the end of the year to celebrate with us. Look forward to great content, contests, and promotions!

Stay tuned via our Facebook page and our Twitter profile, all of our announcements will be made there first!

posted by A.Umer | 0 Comments

Maximize Your Website’s Revenue Potential

By using the 7Search Publisher Network.

The 7Search Publisher Network offers its partners industry leading revenue shares and an incredible assortment of solutions to maximize your site’s revenue potential. From banners to XML feeds, we have what you need to earn top dollar from every visit you receive.

What makes 7Search the choice for you?

  • Our advertising network features some of the best brand names in the industry. Our extensive coverage features advertisers in every industry vertical, providing you with significant relevant inventory to serve to your visitors.
  • There are stringent requirements to make the cut as a 7Search advertiser. First and foremost, 7Search delivers quality advertisers to your properties, ensuring a top-notch experience for viewers of your content. Our industry leading team stays abreast of industry trends so you, the publisher, can be confident in the fact that we are delivering top-quality ads optimized to earn you more.
  • We pay on-time, every time. We also offer the best rates in the industry, with revenue share deals starting at 60% of the revenue earned on every click. That is an incredible opportunity to move from the red to the black and become profitable very quickly. Start making your website work for you!
  • Display publishers can earn 65% of the banner cost (better than Adsense, by the way). Our display offerings, include banners, text links, pop-under ads, interstitial ads, and available XML guarantees more revenue earning opportunity for you.
  • We’re always learning and we’re always improving. We’re constantly improving the inner workings here at 7Search so that your inventory is optimized for conversions. Not only that, but we’re continuously improving our user interface to make 7Search work better for you.
  • To top it off, we have a full-time customer support team that is standing by to service your account. Whether you need to bounce an idea off of someone familiar with the platform, or need in-depth technical help – the 7Search team is available at your convenience to help you out.

Want to find out more? Visit the publisher section on our website, or simply get in touch with a team member who can answer any questions you may have.

posted by A.Umer | 0 Comments

Choosing Profitable Affiliate Offers

Many affiliate marketers often find it difficult to select profitable offers considering the fact that there are literally thousands to choose from. Although it is often advised to test various offers to determine which will produce the best results, there may be additional steps one may take to reduce wasteful spending on sites that offer little chance of converting. Before you rush out and create a plethora of PPC ad campaigns promoting everything under the sun, make sure to start with a well-informed plan or you may find yourself learning a very expensive lesson. Here are a few quick tips to keep in mind for help with selecting offers that may offer better conversion potential.

Are you convinced?

When selecting affiliate offers place yourself in the visitors shoes. View the landing page of the offer you are considering and decide if it is set-up in a way that would hold your attention. In other words, would you buy it? If the landing page contains a long sales pitch to convince you to buy, would YOU personally take time to read the entire page or would you feel a bit overwhelmed, confused or intimidated by so much information. Alternatively, if the landing page offers little information or details on exactly what is being offered, would you decide to take a chance and enter your email address to learn more or would you fear that it may lead to spam or receiving constant emails offering something you have no interest in. Offers that don’t provide enough detail on what to expect may cause visitors to become skeptical and unwilling to move forward with the purchase or sign-up. Chances are, your feelings are likely the same as many web surfers who visit your site for the first time.

Is it affordable/worth the price?

It is no secret that times have been tough financially so many are keeping a close eye of every dollar spent. As a result, most consumers spend a great deal of time bargain hunting to locate the best deal. If you are offering a product or service that is also available on other sites for less or even free, it’s a good idea to consider other offers that will allow you a shot at being competitive in the marketplace. If you are unable to compete, you are likely to lose sales to those who can.

Is it hot now or later?

Success online can often be tied to keeping your finger on the pulse of what’s currently trending. Seasons, weather, the latest fads and/or breaking news has proven to be very powerful in swaying internet traffic in one direction or another. While website owners are usually tied to their own specific product or service, affiliate marketers have the freedom to capitalize on the various trends and online traffic fluctuations as they have the option to change their offers at any given time. If you are currently running affiliate offers that don’t seem to be performing well you may want to consider how relevant they are to the current season. Consider pausing ineffective offers and reactivating them at a later time to determine if timing is a factor.

Investing a little time in learning how to select profitable offers can make all the difference in reaching your marketing goals.

Low Latency Ads Improve the Performance of Your Site

Here at 7Search, we pride ourselves on the low latency performance of our advertising feeds. What does that mean? It means that when a surfer visits your website, we serve your ad to the user in fewer than 80 milliseconds! That is a human-unnoticeable delay between an input being processed (access to your website) and an output providing real time advertising for your visitor.

To further simplify, when a user visits your site, a 7Search server gets pinged for the appropriate ad that is most likely to convert. The ad is displayed in about the same amount of time it takes to blink your eye. That is a lot of information being passed back and forth very quickly and is quite an accomplishment.

So how is this beneficial to you?

Having latency be well under 80ms ensures terrific performance of your website and quick delivery of your money-making ads. That means 7Search’s ads are not a barrier to your websites loading times. Because our ads load quickly, that means your site overall loads very quickly which reduces bounce rate and encourages the visitor to spend more time on your site. The last thing you want is a site hogging your user’s bandwidth and slowing down the performance of your browser and your computer. When this happens, not only is your ad not served and you lose out on potential revenue, but it makes the visitor of your site less likely to come back as it slows down the performance of their browser and computer.

Our efficient ad serving platform ensures that your visitors have every opportunity to convert by properly displaying ads when needed.

To find out more, drop us a line at sales@7Search.com

posted by A.Umer | 0 Comments

Add Mobile Friendly Landing Pages to Your Campaigns

Nothing annoys your visitors more than clicking on a link and landing on a website that is not optimized to display on their device. 7Search is now working with many top mobile traffic providers and has addressed this issue by providing a new mobile landing page field in your campaigns.


What’s different?

When creating a campaign in your PPC account, you will now be able to add a mobile friendly version of your landing page. Traffic originating from mobile partners will automatically be driven to those pages instead of your default destination URL, which should result in better conversions for your offers.

Why should I use this?

In paid search, you only have a few seconds to capture a lead’s attention enough to explore your page and convert. Adding a mobile friendly landing page can help lower your bounce rate from visitors who were previously directed to the desktop version of your offer. It also ensures that everything displays properly, which can only help drive conversions.

Is a Mobile URL required?

Not at all! This is an additional feature to help our users maximize the performance of their campaigns. If your web site already displays properly across all devices (responsive design) you can very easily keep the default destination URL in place and receive strong performance from the 7Search Network.

What if I am creating a mobile only campaign?

No problem. When creating your offer, simply add your mobile URL in the default destination field instead.

What are your thoughts on this new feature? Share your views with us on Google+ , Twitter , or Facebook using the hashtag #7SMobile . We welcome your feedback!

posted by Cleofe | 1 Comments
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