Celebrate our 15th Anniversary With Us!

Happy birthday to us!

7Search.com first launched as a Pay Per Click advertising platform in the summer of 1999. As of this summer, we are officially 15 years old!

Here are some milestones we’ve reached over the past decade and a half:

  • We hit over 4 billion search queries per month.
  • Over 50,000 advertisers have used our service over the years.
  • We pay out over $1MM to our partners and our affiliates every month!
  • We launched a display network!
  • We launched a mobile app to help you manage your advertising on the go.

So now that we’ve hit this new milestone of being in our 15th year of business, we’re ready to celebrate! In fact, we’re kicking things off with a promotion for our current and existing advertisers as well as new advertisers that sign up this month! Take advantage of the promotion by visiting this link.

Keep an eye out now through the end of the year to celebrate with us. Look forward to great content, contests, and promotions!

Stay tuned via our Facebook page and our Twitter profile, all of our announcements will be made there first!



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Maximize Your Website’s Revenue Potential

By using the 7Search Publisher Network.

The 7Search Publisher Network offers its partners industry leading revenue shares and an incredible assortment of solutions to maximize your site’s revenue potential. From banners to XML feeds, we have what you need to earn top dollar from every visit you receive.

What makes 7Search the choice for you?

  • Our advertising network features some of the best brand names in the industry. Our extensive coverage features advertisers in every industry vertical, providing you with significant relevant inventory to serve to your visitors.
  • There are stringent requirements to make the cut as a 7Search advertiser. First and foremost, 7Search delivers quality advertisers to your properties, ensuring a top-notch experience for viewers of your content. Our industry leading team stays abreast of industry trends so you, the publisher, can be confident in the fact that we are delivering top-quality ads optimized to earn you more.
  • We pay on-time, every time. We also offer the best rates in the industry, with revenue share deals starting at 60% of the revenue earned on every click. That is an incredible opportunity to move from the red to the black and become profitable very quickly. Start making your website work for you!
  • Display publishers can earn 65% of the banner cost (better than Adsense, by the way). Our display offerings, include banners, text links, pop-under ads, interstitial ads, and available XML guarantees more revenue earning opportunity for you.
  • We’re always learning and we’re always improving. We’re constantly improving the inner workings here at 7Search so that your inventory is optimized for conversions. Not only that, but we’re continuously improving our user interface to make 7Search work better for you.
  • To top it off, we have a full-time customer support team that is standing by to service your account. Whether you need to bounce an idea off of someone familiar with the platform, or need in-depth technical help – the 7Search team is available at your convenience to help you out.

Want to find out more? Visit the publisher section on our website, or simply get in touch with a team member who can answer any questions you may have.

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Choosing Profitable Affiliate Offers

Many affiliate marketers often find it difficult to select profitable offers considering the fact that there are literally thousands to choose from. Although it is often advised to test various offers to determine which will produce the best results, there may be additional steps one may take to reduce wasteful spending on sites that offer little chance of converting. Before you rush out and create a plethora of PPC ad campaigns promoting everything under the sun, make sure to start with a well-informed plan or you may find yourself learning a very expensive lesson. Here are a few quick tips to keep in mind for help with selecting offers that may offer better conversion potential.

Are you convinced?

When selecting affiliate offers place yourself in the visitors shoes. View the landing page of the offer you are considering and decide if it is set-up in a way that would hold your attention. In other words, would you buy it? If the landing page contains a long sales pitch to convince you to buy, would YOU personally take time to read the entire page or would you feel a bit overwhelmed, confused or intimidated by so much information. Alternatively, if the landing page offers little information or details on exactly what is being offered, would you decide to take a chance and enter your email address to learn more or would you fear that it may lead to spam or receiving constant emails offering something you have no interest in. Offers that don’t provide enough detail on what to expect may cause visitors to become skeptical and unwilling to move forward with the purchase or sign-up. Chances are, your feelings are likely the same as many web surfers who visit your site for the first time.

Is it affordable/worth the price?

It is no secret that times have been tough financially so many are keeping a close eye of every dollar spent. As a result, most consumers spend a great deal of time bargain hunting to locate the best deal. If you are offering a product or service that is also available on other sites for less or even free, it’s a good idea to consider other offers that will allow you a shot at being competitive in the marketplace. If you are unable to compete, you are likely to lose sales to those who can.

Is it hot now or later?

Success online can often be tied to keeping your finger on the pulse of what’s currently trending. Seasons, weather, the latest fads and/or breaking news has proven to be very powerful in swaying internet traffic in one direction or another. While website owners are usually tied to their own specific product or service, affiliate marketers have the freedom to capitalize on the various trends and online traffic fluctuations as they have the option to change their offers at any given time. If you are currently running affiliate offers that don’t seem to be performing well you may want to consider how relevant they are to the current season. Consider pausing ineffective offers and reactivating them at a later time to determine if timing is a factor.

Investing a little time in learning how to select profitable offers can make all the difference in reaching your marketing goals.

Low Latency Ads Improve the Performance of Your Site

Here at 7Search, we pride ourselves on the low latency performance of our advertising feeds. What does that mean? It means that when a surfer visits your website, we serve your ad to the user in fewer than 80 milliseconds! That is a human-unnoticeable delay between an input being processed (access to your website) and an output providing real time advertising for your visitor.

To further simplify, when a user visits your site, a 7Search server gets pinged for the appropriate ad that is most likely to convert. The ad is displayed in about the same amount of time it takes to blink your eye. That is a lot of information being passed back and forth very quickly and is quite an accomplishment.

So how is this beneficial to you?

Having latency be well under 80ms ensures terrific performance of your website and quick delivery of your money-making ads. That means 7Search’s ads are not a barrier to your websites loading times. Because our ads load quickly, that means your site overall loads very quickly which reduces bounce rate and encourages the visitor to spend more time on your site. The last thing you want is a site hogging your user’s bandwidth and slowing down the performance of your browser and your computer. When this happens, not only is your ad not served and you lose out on potential revenue, but it makes the visitor of your site less likely to come back as it slows down the performance of their browser and computer.

Our efficient ad serving platform ensures that your visitors have every opportunity to convert by properly displaying ads when needed.

To find out more, drop us a line at sales@7Search.com



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Add Mobile Friendly Landing Pages to Your Campaigns

Nothing annoys your visitors more than clicking on a link and landing on a website that is not optimized to display on their device. 7Search is now working with many top mobile traffic providers and has addressed this issue by providing a new mobile landing page field in your campaigns.

Capture

What’s different?

When creating a campaign in your PPC account, you will now be able to add a mobile friendly version of your landing page. Traffic originating from mobile partners will automatically be driven to those pages instead of your default destination URL, which should result in better conversions for your offers.

Why should I use this?

In paid search, you only have a few seconds to capture a lead’s attention enough to explore your page and convert. Adding a mobile friendly landing page can help lower your bounce rate from visitors who were previously directed to the desktop version of your offer. It also ensures that everything displays properly, which can only help drive conversions.

Is a Mobile URL required?

Not at all! This is an additional feature to help our users maximize the performance of their campaigns. If your web site already displays properly across all devices (responsive design) you can very easily keep the default destination URL in place and receive strong performance from the 7Search Network.

What if I am creating a mobile only campaign?

No problem. When creating your offer, simply add your mobile URL in the default destination field instead.

What are your thoughts on this new feature? Share your views with us on Google+ , Twitter , or Facebook using the hashtag #7SMobile . We welcome your feedback!



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Our May Promotion is Here, Sell More Hamburgers!

Our May Promotion celebrating National Hamburger Month starts May 1st!

Use 7Search PPC advertising to sell stuff on the internet. Sell hamburgers, sell widgets, sell your professional services. Just get the word out there! 7Search’s PPC advertising is a great way to do just that. Become an advertiser, go through the simple process of creating a campaign and crafting a text ad and target the people you want to sell to. Start driving traffic to your website with 7Search PPC advertising and start selling more Hamburgers or whatever else it is that you want to sell. Things like eBooks, or financial services, or shoes, or pet supplies, or laptops or widgets or… you see where we’re going with this?

Here’s how in 5 very easy steps:

Step 1:

Create a 7Search account by signing up through our promo landing page here.

Step 2:

Create a campaign, we’re going to name this one: “Sell More Hamburgers”

Step 3:

Add your keywords to target people that are searching for hamburgers and are open to buying some. Here's what we used:

Step 4

Create your ad copy.
On the top line we’re going to say: “5/5 People Polled Like Hamburgers”
On the description line we’re going to say “Our Hamburgers are delicious, order online for $5”
And on the third line will be the URL to our site: www.eatmorehamburgers.com

Step 5

Publish your ad! Now people that are searching for hamburgers on our network of publishers will be presented with your ad. If they’re hungry and want a hamburger now, they will click our ad and buy it. You can do the same thing! Sell More Hamburgers! Sell more electronics, sell more paper, sell more services, sell more widgets, sell whatever it is you sell online and use 7Search PPC traffic to help you drive those sales and put money in your pocket!

Start your first 7Search PPC now by visiting our promotion landing page and get a $50 bonus when you spend $100 through the month of June.

Sell More Hamburgers!



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Got Mobile?

Traffic that is. You may or may not know that 7Search’s Display Platform offers mobile publishing opportunities. This is a fairly new addition, but the response we’ve received has been overwhelming. Both publishers and advertisers have been helping us fine tune the system to provide the best experience possible. When we say fine tune, we mean that we’ve made it very easy for publishers to display great ads in a format that works for them.

How do we do this? To begin with, we’ve recruited a pool of quality advertisers that result in in increased revenue for our publishers. And for the publishers? Options galore! We have 5 dedicated mobile ad sizes to allow for tasteful ad integration into your mobile pages and apps. Publishers can choose from the following sizes:

  • Extra Large Banner (300x50)
  • Large Banner (216x36)
  • Medium Banner (168x28)
  • Small Banner (120x20)
  • [Mobile] Standard Banner (320x50)

Here are those ad sizes illustrated:

In addition to the above, publishers are able to display traditional ad sizes to mobile traffic to capture tablet traffic and take advantage of interstitial advertising opportunities within apps.

We’ve got an aggressive revenue share program in place at 65% which pays out at net10. The minimum payout amount is $50 payable by check or wire transfer.

We’re in the process of expanding our mobile offering (thanks to the AWESOME response we’ve been getting) so it’s a great time to get in on the ground floor with this, so to speak. To get started as a publisher and to maximize your traffic monetization strategy, head on over to 7Search.com/display and click on “Learn More” to sign up and become a publisher.

Also, (spoiler alert) stay tuned – we’re rolling out mobile capabilities to our search platform too! Keep an eye on our Facebook and Twitter for that announcement!



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7Search Spotlight: Import Bing® Campaigns to Your 7Search Account

The 7Search team has been hard at work this year adding the functionality our users want.  Our newest account feature is the Bing® Campaign Upload link. These “7Search friendly” campaigns will be automatically created, significantly minimizing the time needed to bring your best campaigns over to our network.

What you’ll need to get started*

1. Your active ad campaigns, exported using Bing® Ads Editor. [get it here]

2. An active 7Search account.


Uploading Your Campaigns

Step 1: Visit the Tools Section of your Account:


Step 2: Click the Import Bing® Ads Campaign link:

Step 3: Choose your exported campaigns file and click the Upload to Review>> button:

Step 4: Follow the prompts to complete the campaign(s) creation process

adwords to 7search

Things You Should Know

•Keywords that have not been searched across our network during the last 90 days will not be uploaded to your account.

•You can import a maximum of 50 campaigns.

•Each campaign can have a maximum of 500 negative keywords.

•Any keywords with bids above $0.50 will be added at that value. Please update your bids to desired levels once the import is complete.

You can only import active campaigns. Paused campaigns & keywords will be skipped during the import process.

That’s all it takes to port your Bing® advertising campaigns into your 7Search account! We’d love to hear your feedback on this feature, as well as suggestions for additional updates. Reach out to us on Twitter or Facebook to share your feedback today.

Ready to Get Started? Become a 7Search Advertiser Below:

sign_up_now_button_-_red.png

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4 Ways to Keep Successful Campaigns Successful

Advertising online can be like navigating a minefield, there’s a lot of configuration that goes into a successful ad campaign. You need to account for targeting, copy, ad offers and a landing page that leads to a successful conversion. Those are a lot of elements that need optimization so that they all work together well and efficiently. Once you’ve completed that marketing alchemy and hit upon a campaign that improves gold, you’re still not done. PPC ads have been known to stagnate, and they can get old over time. Rather than let your good work go to waste, here are 4 things you can do keep your campaigns fresh in an effort to keep your results positive and your tweaking to a minimum

1. Timing

Timing can play a critical role in maximizing your ad spend. Review the date in your campaign and look at when your ads have performed the best and when they’ve performed the worst. Use the 7Search day-parting feature and begin limiting when your ads show so that you’re getting the most bang for your buck. Of course, every time you tweak you’re going to want to adjust your day-parting hours to see how other times are performing (or if different copy influences click through at different times). It’s an easy rabbit-hole to get lost in, but simple adjustments to start with are definitely recommended.

In addition, look at where your ads are performing well and implement 7Search’s geo-targeting feature to concentrate your ads in countries that are most receptive to your ads and begin testing out new copy in regions that haven’t performed so well.

Also, for long running campaigns, it won’t hurt to take a look at seasonality. If there are certain times during the year when the campaign has performed better (or worse), identify why that is. It could be a holiday or even climate related, and make the necessary adjustments to take advantage of the cyclical flow of traffic.

2. Refresh Your Copy

Try out new ad copy, the same old ads with the same old words can get stale, and with that, the copy won’t stand out like it used to. Create new campaigns in the 7Search system with the exact same targeting but change out elements of the ad copy, a stronger call to action or different wording of the descriptive text can breathe new life into a campaign. Give it a shot and to keep from going stale.

You can change copy that highlight your benefits and give yourself some added value. now that you have established yourself show off your success. Use social proof and back it up with numbers, build your brand! Make powerful statements such as “We were voted #1 in customer service, see why!” or “There’s a reason we shipped 500K units of ABC last year– Price!” This tells the searcher that many customers used your service, and you’re doing something right.

3. A/B Testing

Now that you have put the worry of creating a successful campaign behind you, begin looking forward and do some simple split tests. As above, create new 7Search campaigns to test out different copy. Try different pricing structures or offering better deals (free shipping and returns, anyone?) to make your product or service even more attractive than it already is. Maybe your product would do well with a price bump? Give it a shot, create a landing page to reflect your changes.

While you’re tweaking landing pages, add some elements you may not have already. Maybe you have the correct elements but they’re positioned awkwardly. Tweak your design to be as useful to the viewer as possible. Add credibility elements, like testimonials and company logos of brands you carry or that purchase from you.

4. Isolate the Winners

The bottom line is to keep trying new things and testing them against what already works. Try to isolate the elements of your ads that are working to become a true marketing alchemist. It might be copy, it might be your landing page, it might be the timing of your ad. Keep interchanging elements and changing things. The best way to keep your already successful campaigns successful is to never let them stagnate. Things change, competitors enter and exit the market, and innovation is always taking place. Establish yourself and roll with the punches to outdo your competitors. Staying on top of your PPC campaigns and refining the elements consistently will keep you on top. Good luck!


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7Search’s Stellar Customer Service

It’s typically good life advice to be humble, to not boast and be full of yourself, because honestly, nobody likes that guy. However there are always exceptions to the rule. There’s nothing wrong with being satisfied in your hard work and being proud of what you do. If you’re doing a really great job and feel you deserve some recognition, by all means toot your own horn. It’s okay to let the world know that you’ve worked hard and accomplished something great.

To that effect, we at 7Search feel we need to toot our own horn. Since day 1 we’ve offered something that no one in the self-serve PPC space has offered, live customer service. In fact, many of our competitors have a customer base that is very vocal about the lack of human interaction. We are very proud to say that excellent customer service is not an area that we lack in. Our team works tirelessly to make sure our advertisers and publishers are happy.

This team goes above and beyond. Not only do they help with the housekeeping involved in setting up and funding accounts. Our team takes the time to help both the noobs and the experienced with optimizing their campaigns for the 7Search network. These guys provide awesome tips to becoming successful with our network. We’ve even got our NAT program that’s dedicated to newbies that are learning about PPC. Every advertiser that signs up is automatically enrolled in NAT (New Advertiser Training) and for 2 weeks, for all intents and purposes, that advertiser has a personal tutor they can call upon for whenever they need help.

This team goes beyond PPC support. You can count on them to tell you what you’re doing incorrectly. Whether it’s inaccurate keyword selection for your campaign, or plain bad copy that’s making you miss out on sales, our team will let you know.

We’re extremely proud of our hard working team. Not only are they available by phone. You can email and chat with them live, online, too. If you haven’t been in touch with our team yet, you’re missing out! Visit this link and that’s where you’ll find all the information you need to reach our team. They’re available 9AM to 5PM Central US time, Monday through Friday.


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The 7Search XML Feed

The 7Search XML Feed is the intersecting point where we connect our advertisers and publishers. Our XML feed delivers our advertiser’s ads to our publisher sites. Publishers that implement the 7Search XML Feed on their site now have a very powerful ad delivery platform as part of their site which allows them to efficiently monetize their traffic.

In order to participate in the XML Traffic Distribution Partnership and gain access to 7Search’s portfolio of over 8,500 active 7Search advertisers the websites have to meet our strict Partnership Requirements. A few of which are:

  • Your website must be listed in the top 100,000 websites as measured by Alexa.
  • 7Search results should be shown only to surfers located in English speaking countries.
  • Surfers should not be incentivized to conduct a search or to click on an advertiser listing. The search and click should be a result of the surfers’ own volition.

7Search takes pride in its reputation for having some of the toughest traffic quality requirements in the industry. Our goal is to deliver the best quality converting traffic possible. To that end we own several patents that deal specifically with Traffic Fraud and Surfer Behavior.

So what makes 7Search’s XML Feed so attractive?

  • We serve over 4.1 billion (with a B!) searches per month.
  • Over 4.5 million unique keywords on our network serve results.
  • The XML Feed latency is well under 80ms, ensuring terrific performance of your site.
  • Profitability! You earn 60-75% of the revenue earned on EVERY click!

If you’ve been thinking about monetizing the traffic on your site effectively, reach out to our Team and find out more about our XML feed. It’s a very easy and profitable solution to that age old question – “How can I make some money?”


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3 Things That Make Pay Per Text Ads the Best Monetization Strategy for Your Blog

7Search offers a wide range of money making ad opportunities. The best fit for you will depend on the type of website you run. If you run a blog and are a heavy content creator, 7Search’s Pay Per Text ads are far and away the best option to monetize your blog or news site.

1. Pay Per Text ads are in-line

Embed your ads in your articles and content without distracting the reader. Free up valuable, above the fold screen real estate for your content and monetize the words of your choosing. It’s a simple hyperlink that when clicked, will take your users to relevant search results.

2. Super easy to create and implement

Pay Per Text ads are a snap to implement into your site. Simply enter in the URL’s you’re going to display the ads on, choose the category of ads you want displayed and the relevant keywords and phrases.

Once you’ve got that done, we’ll generate the code! Take that code and put it on your site and boom(!), you’re displaying 7Search Pay Per Text ads.

3. Get paid!

Put the 7Search Pay Per Text ads on your site and earn some serious money! Partners (you, the website owner and administrator) will earn 50% of the bid prices each time your users click on a Pay Per Text ad and successfully go to an advertiser’s website. That adds up quick!

Talk to a 7Seach team member today to get started! You can call email or chat!


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New Feature Alert: Link your 7Search PPC and 7Search Display Accounts!

As our display platform matures, our advertisers will notice more integration between our PPC and Display andvertising platforms.

Previously, advertisers on both platforms had separate logins for their PPC and display accounts making it necessary to sign into each independently of each other. That need is a thing of the past! Advertisers can now link Display and PPC accounts and only have to login once to access both.

Now you can manage your Display ads right from your PPC account.

Sign in and click on the “Display Ads” tab as shown above to link your Display and PPC accounts. If you haven’t created a Display ad account, you’re missing some quality traffic. We’re doing great things with our rich media ads. Click that tab and sign up as a 7Search Display advertiser!

We’ve spent over a year testing and improving our display network. See what we’ve accomplished. We’ve gotten great feedback so far and will be expanding the platform even further. If you have any suggestions be sure to let us know! You can make your suggestions heard on our Facebook and Twitter pages!


7Search Spotlight: Ad Scheduling Tool

did_you_know

Did you know your 7Search advertising account features a little known gem that can help improve campaign performance? Our available Ad Scheduling Tool allows users to set their ads to run during specific times throughout the day. It also allows users to turn off ads, or lower the bids they pay for the traffic during off peak times.

Want access to this tool? Email us today to have it activated in your account!

Getting started is quick and easy following the steps below:

  • Step 1: Go to the My Campaigns page and click on the ad you wish to modify. This will direct you to the Manage Keywords page for that campaign.
  • Step 2: Click the Edit Campaign Link.
  • Step 3: Scroll to the bottom of the page & click the Edit link under Campaign Scheduling.
  • Step 4: Update to the appropriate time zone for your offer (very important)
  • Step 5: Click the boxes for the times that you wish to disable your campaign. Darken the “off” circle, and click the Apply button:
  • Ad Scheduling Tool

  • Step 6: Review Your New Settings in the Campaign Scheduling section:
  • 7Search Ad Schedule

Pro Tip: You can also choose to lower your bids during off peak times instead of pausing your ad altogether. Darken the “bid adjust down %” circle to access this feature. You will still need to choose the corresponding time boxes and click “apply” when done.

*Please notify us if any issues or inconsistencies occur so that we can quickly address them. Please note that there may be a small percentage of carryover clicks as our partners cache their systems. The discrepancy will be minimal.

The 3 Things You Need to Know About Accessory Ads

Accessory Ads are the easy way to publish 7Search ads on your blog or ecommerce site (or any webpage you want to advertise on).

So, what are Accessory Ads? Simply put, Accessory Ads are 7Search’s comparable offering to AdSense. Accessory Ads are not a 1:1 equivalent to AdSense, there are plenty of differences between the two products. Accessory Ads are a “zone” of PPC ads on your site that will rotate. Accessory Ads are contextually aware so they complement your content, and that should help you generate revenue too!

This is what Accessory Ads look like:

Very simple, very clean!

So here’s what you need to know:

  1. You can choose the category of ads you want displayed on your site in the Accessory Ads space. This ensures that you’re not promoting competitors on your site, and that you’re delivering ads that are relevant to your visitors.
  2. Every click on a 7Search ad earns you money. Specifically, you’ll earn 60% of the value of the keyword. Contact our team if you want to find out more about our partnership offerings.
  3. Accessory Ads are auto-optimizing. The ads that have the most engagement on your site are shown with greater frequency to increase your revenue.

If you’re looking for a simple monetization strategy for your website, look no further than 7Search Accessory Ads. Accessory Ads are simple and they’re smart, not to mention really easy to implement.

Find out more about them here, or reach out to our team and talk to someone about Accessory Ads. Don’t hesitate to reach out on our Facebook and Twitter pages either!


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