Mobile Much? A Breakdown of Gen Z’s Mobile Use Might Surprise You

“We are talking Gen Z now? Millenials, we hardly knew you.”

“Geez, I’m getting old”

These are the thoughts that crossed my mind when I came across an article on Adweek published on the mobile use of the post-millennial demographic. Some key takeaways include:

  • 58% spend more than 5 hours per day on their mobile devices.
  • iPhone is the overwhelming choice in handsets (65%).
  • Facebook/Instagram dominate the social media app field, with more than 75% voting them best in class.

Check out the infographic below by FluentCo for additional insights


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