“We are talking Gen Z now? Millenials, we hardly knew you.”
“Geez, I’m getting old”
These are the thoughts that crossed my mind when I came across an article on Adweek published on the mobile use of the post-millennial demographic. Some key takeaways include:
- 58% spend more than 5 hours per day on their mobile devices.
- iPhone is the overwhelming choice in handsets (65%).
- Facebook/Instagram dominate the social media app field, with more than 75% voting them best in class.
Check out the infographic below by FluentCo for additional insights