[Source] 7Search Conversion tracking is a free tool that gives our users insight about what happens after a customer clicks on your ads. When a customer completes an action that you’ve defined as valuable, be it purchase, lead, or subscription, the actions are considered conversions and can very easily be reported within your account interface.
How Do I Generate My Pixel?
Getting your pixel is quick and easy. Simply visit the Campaigns Tab in your account and click on the Start Tracking link. This will lead you to a new page where you can generate either a single conversion pixel for your entire campaign or individual pixels for specific campaigns.
Additional options include:
- Generate one of three types of pixels (Purchase/Sale, Lead, or Signup)
- Generate a normal or SSL secure version of your pixel (https)
- Assign a dollar value to each conversion
How Do I Verify the Code?
Pixels placed on static “thank you” pages can be manually verified within your interface. If you can see the 7Search tracking code by “viewing source” of the page in your web browser, you will be able to manually verify your conversion code by entering that URL in the Verify Status section.
If your conversion pixel is placed on a dynamic web page, you will not be able to manually verify the pixel. However, if the conversion code is properly placed our system will begin to track conversions right away and will automatically verify your code after we have successfully collected sufficient conversion data. This typically requires 3-5 tracked conversions.
What if I am an Affiliate Marketer?
Marketers direct linking affiliate offers may not be able to utilize our conversion tracking pixel, as they usually do not have access to the back end of the pages for the offers they are running. Check with your offer provider to find out if they can apply 3rd party tracking pixels, like ours, to their offers. Every network has different tracking opportunities worth exploring.
Conversion tracking is a must for serious marketers looking to get the best value for their advertising dollar. This information, partnered with our available Partner ID Management System, provides powerful optimization data that can deliver top performing campaigns. Take a look at adding this feature to your 7Search account today!