Marketing in the Age of Mobile

Remember the good old days or search?  It was so much simpler back then; sign up for the search platform of your choice, create a few text ads, add some funds and start getting traffic.  I’m getting all warm and fuzzy just thinking about how it was “back in my day”.  Whippersnappers these days just don’t know how good we had it…

That was then.

In the modern marketing world, the introduction of mobile traffic coupled with the increased targeting capabilities of new platforms screams, loud and clear, that this “A’int your daddy’s PPC search” any more.  Check out the infographic below from our friends at Invoca, which sheds light on how mobile is shaping the state of search in 2016 and beyond.

Paid Search Mobile Era

Source: Invoca

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