We went to LeadsCon in Las Vegas for our second consecutive year and it’s amazing how much the show has grown! We were set up with a booth in the expo hall and had a terrific time connecting with new advertiser and publishers as well as seeing some old faces.
This two-day show was packed with attendees, and the keynotes and speakers were top-notch. As the name implies, the show was all about generating leads and prospects (and traffic!) to your online business, qualifying the leads, managing them and following up. It was an ROI-centric atmosphere and it was really fun to talk to people about 7Search and how we fit into that lead generation process. Demoing our new website and showing off our keyword tool was a fun experience that we enjoyed very much.
There were speakers from LendingTree, Zillow, Twitter, Healthcare.com, Kaplan University, and that’s only to name a few. All shared their best practices when it comes to leads, and it was really enlightening to learn from all of these organizations and their unique approach to something we all deal with.