The first quarter of 2017 is in the books and marketers everywhere are searching high and low for quality traffic options heading into the Spring months.
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How Millennials & Baby Boomers Consume User Generated Content: Do Their Differences Matter?
More importantly for marketers, though, these two groups represent two of the most desirable marketing demographics to their a) disposable income and b) their willingness to accept/interact with current online marketing initiatives.
Continue ReadingNew Local Targeting Options for US Campaigns
7Search Now Offering State Advertising Options for US Campaigns After months of beta testing, we are proud to publicly introduce our updated campaign targeting options. All 7search advertisers now have the option to enable State level geo-targeting for their offers. This improved targeting will enable local advertisers to improve ROI and receive more relevant leads […]
Continue ReadingWhere Do My Ads Appear on 7Search?
“Where do my ads appear on 7Search?” is a question raised quite often by customers new to the 7Search Advertising Network who are determining whether to get started. It’s a fair question that I look to expand upon below.
Continue ReadingMobile Much? A Breakdown of Gen Z’s Mobile Use Might Surprise You
“We are talking Gen Z now? Millenials, we hardly knew you.”
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