Tips for Increasing Your Search Leads [infographic]

Online marketing is really a mixed bag these days. At any given moment, your marketing “to-do” list could include search, traditional Display, inline contextual, video, programmatic media buys, PPC, CPA, CPV, CPL, hickory, dickory, and/or dock. It’s no wonder the mouse ran up the clock With so many options, a sound marketing strategy for driving […]

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Successful Marketing Campaign “Must-Haves” for SMBs

When it comes to online marketing, the main goals are to increase awareness, traffic to your website, and subsequently, increase sales. The problem with even the best marketing strategies is that you may not easily achieve the desired results. All in all, you don’t have to be a huge business to devise and benefit from […]

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Optimization Wars: Exact Match -vs- Negative Keywords

[source] There are many areas to consider when the time comes to optimize your PPC campaigns. The most critical areas are those that directly affect the volume of traffic your ad will be exposed to. Of course, it goes without saying, that traffic volume is essentially the lifeline of running and maintaining a successful paid […]

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