Launching a Successful Marketing Campaign | Infographic

With Search and Display Advertising budgets expected to exceed $60 BILLION dollars in 2016, the stakes associated with launching a successful marketing campaign are high. Fear not, loyal readers, as our friends over at Unbounce have crafted the detailed infographic below to help get things off on the right foot. This infographic was created by […]

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Conversion Tracking Made Simple

[Source] 7Search Conversion tracking is a free tool that gives our users insight about what happens after a customer clicks on your ads. When a customer completes an action that you’ve defined as valuable, be it purchase, lead, or subscription, the actions are considered conversions and can very easily be reported within your account interface. […]

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Selecting the Right Offer to Advertise

As an Account Specialist on the 7Search team, my primary objective is to assist our customers in making smart choices for their campaigns.  Success in search engine marketing is often contingent on knowing your intended audience and selecting the right offer to drive them to complete an action.  While it may sound simple, too often marketers […]

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Tips to Succeeding as a Web Professional

When starting out as a professional in the web design and development industry, it can be both nerve-wracking and exciting. Techniques which seem like common knowledge to those who’ve been practicing for a bit of time are not quite so obvious to the newbies who have no benefit of experience. As relatively experienced web practitioners, […]

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