Tips for Increasing Your Search Leads [infographic]

Online marketing is really a mixed bag these days. At any given moment, your marketing “to-do” list could include search, traditional Display, inline contextual, video, programmatic media buys, PPC, CPA, CPV, CPL, hickory, dickory, and/or dock. It’s no wonder the mouse ran up the clock With so many options, a sound marketing strategy for driving […]

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Successful Marketing Campaign “Must-Haves” for SMBs

When it comes to online marketing, the main goals are to increase awareness, traffic to your website, and subsequently, increase sales. The problem with even the best marketing strategies is that you may not easily achieve the desired results. All in all, you don’t have to be a huge business to devise and benefit from […]

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Is Click-to-Call the Answer for Your Business? | Infographic

Mobile is everything; everything is mobile. Similarity to fortune cookie wisdom aside, the statement above provides a crisp analysis of the online marketing space. Be it tablet, cell phone, wearables, or other “smart” devices, marketing and target audiences have increasingly moved out from behind their desktops and can be found everywhere. Is your marketing set […]

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Selecting the Right Offer to Advertise

As an Account Specialist on the 7Search team, my primary objective is to assist our customers in making smart choices for their campaigns.  Success in search engine marketing is often contingent on knowing your intended audience and selecting the right offer to drive them to complete an action.  While it may sound simple, too often marketers […]

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