Launching a Successful Marketing Campaign | Infographic

With Search and Display Advertising budgets expected to exceed $60 BILLION dollars in 2016, the stakes associated with launching a successful marketing campaign are high. Fear not, loyal readers, as our friends over at Unbounce have crafted the detailed infographic below to help get things off on the right foot. This infographic was created by […]

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Conversion Tracking Made Simple

[Source] 7Search Conversion tracking is a free tool that gives our users insight about what happens after a customer clicks on your ads. When a customer completes an action that you’ve defined as valuable, be it purchase, lead, or subscription, the actions are considered conversions and can very easily be reported within your account interface. […]

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Optimization Wars: Exact Match -vs- Negative Keywords

[source] There are many areas to consider when the time comes to optimize your PPC campaigns. The most critical areas are those that directly affect the volume of traffic your ad will be exposed to. Of course, it goes without saying, that traffic volume is essentially the lifeline of running and maintaining a successful paid […]

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